Tag: "MLB.com"
Radio’s Biggest Star: Baseball
By Holland Cooke
News/Talk/Sports Radio Consultant
St. LOUIS — Do the math. For six months when habitual listening dips as listeners vacation and otherwise alter their lives, baseball brings:
• Long-TSL tune-in (“vertical maintenance” in Arbitron-speak), to…
• 162 three+ hour shows (“horizontal maintenance”), by…
