By Mike Kinosian
LOS ANGELES — Entering the batter’s box … is this year’s first check on Major League Baseball radio flagships.
Unlike most of our other ratings overviews, this particular one comes with some unique ground rules and fine-print.
Leading off, the following scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station during the April 2019 sweep.
Some MLB teams have an AM and FM flagship and/or an emergency alternative (backup); however, we only show one “designated hitter” per team.
Mirroring the one-station-per-team model, MLB flagships listed here have ratings data from one Nielsen Audio metro.
For example, information is limited for the flagships of the Mets (WCBS-AM taking over from WOR) and Yankees (WFAN) to their home market of New York City, even though they may appear in Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.
The primary flagship for the Los Angeles Angels, KLAA, is unlisted (April 2019) in both the Los Angeles and Riverside-San Bernardino-Ontario reports. Therefore, we are using the team’s secondary outlet, KSPN, throughout this entire overview.
No ratings information is available/shown for the flagships of the American League East’s Toronto Blue Jays (CJCL) and the American League West’s Oakland Athletics (KTRB, which has succeeded KGMZ).
Data cited here is not limited to any specific day-part. All stats are full-week, Monday – Sunday, 6:00 am – 12:00 midnight (6+).
Finally, it’s important to note that Major League Baseball’s 2019 regular season schedule began with the Oakland Athletics hosting the Seattle Mariners at the Tokyo Dome on March 20 – 21.
Traditional opening day, featuring all 30 MLB clubs, took place on March 28, fortuitously coinciding with the start of Nielsen Audio’s April 2019 sweep (March 28 – April 24).
With that out of the way, it’s time to throw out the first pitch and play ball.
Company to play major role at forthcoming Talkers New York 2014
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES —Radio’s collective resume is remarkably rich with astounding seminal moments and some breathtaking benchmark events; however, open for conjecture, of course, is the one singularly most important to the medium.
Few can dispute that a 62-minute October 30, 1938 segment would be at – or near – the top of a multitude of related “Top 10” lists.
That was when, without commercial interruption, the CBS Radio Network aired “The Mercury Theater on the Air” adaptation of H.G. Wells’ 1898 novel “The War of the Worlds.” Directed, narrated, and starring Orson Welles, the program suggested that a Martian invasion was in progress.
As much as any other solitary program, this particular stunning piece of radio history was responsible for linking the medium to the term “theater of the mind.”