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Monday Memo: Emulate Success

| August 17, 2020

By Holland Cooke


BLOCK ISLAND, RI — Not an opinion: One voice sustains attention less than two.

  • Philadelphia radio maven Jerry Lee invested good research money learning that two-voice commercials produce better results that single-voice spots.
  • And music stations’ remaining local morning shows tend to be multi-voice.
  • If you’re a local host at a Rush Limbaugh station, and you reckon that his lengthy monologues entitle you to drone on, run the numbers and compare his Time Spent Listening to yours. Keep it moving.
  • Whether you’re an ask-the-expert show or a political talker, one-caller-after-another make you sound popular and authoritative, and certainly habit-forming.
  • Podcasters: Because simply acquiring your work asks so much of the listener, this matters most to you.

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Sunday, April 8, 2012

| April 8, 2012

Talk Media Industry Mourns Passing of Mike Wallace. Mike Wallace, the American journalist, game show host, media personality, and icon of the television show 60 Minutes, died Sunday (4/8) at the age of 93.

Wallace’s first job in radio was as newscaster / writer for WOOD Radio in Grand Rapids, Michigan. This job lasted until 1940 when he joined WXYZ Radio in Detroit, Michigan, as an announcer. He then went on to become a freelance radio worker in Chicago, Illinois.

After a few years in the navy, Wallace returned to radio announcing for the radio action shows Ned Jordan, Secret Agent, Sky King and The Green Hornet. Wallace also announced wrestling in Chicago in the late 1940s and early 1950s, while also working as a staff announcer for the CBS radio network. In the erarly 1950’s, he co-hosted the radio talk show “Mike and Buff” with his then-wife Buff Cobb.

Bob Schieffer of Face the Nation, reported that Wallace died in Connecticut, where he resided, at 8:00pm on April 7, 2012, surrounded by family.