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Talk Radio, Recalibrated for The Trump Era?

| January 17, 2017

By Holland Cooke
Media Consultant

 

cookewriterBLOCK ISLAND, RI — Radio’s top format now pivots, as the 2016 vote shoulders conservative talkers with the “mainstream media” mantle they have relentlessly disdained.

Positioning as fringe always seemed dubious, while station reps were touting radio as the #1 reach medium.  So take the win.  It’s a face-saving opportunity to tell listeners (and advertisers) things are good now.  There’s a psychological component to recession, and historically, we’re overdue for one.

In my December newsletter, I offered a format forecast for talk radio.  If you missed the download TALKERS offered then, help yourself at HollandCooke.com.  No login or email required.  On the home page, scroll down to “Voices Radio Will Miss in 2017.”  As we prepare to witness history this week, an update…

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