Tag: "metrics"
Pending Business: 2022
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Seriously?
We haven’t even hit Q4 of 2021 and we’re talking 2022?
Yes, and yes for sure. As we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.
Pending Business: The Long and Winding Road
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — We don’t subscribe.
Three words that could set the tone for what could be a thankless, time-consuming exchange. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. Perhaps you sell for a locally owned and operated station that doesn’t subscribe or a privately held owner who simply isn’t of the mindset to subscribe to a ratings service.
Pending Business: A Secret of Success
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — It’s the greatest feeling in the world.
Your station dominates the news/talk niche in a market and there is no real competitor in sight. Maybe that’s been the case for weeks, months, or years. Are you practicing the secret that makes competing with your dominance fruitless? There are precious few media or business niches that can continue to be dominant long term as new, well-funded initiatives are constantly being developed. Yes, there will always be exceptions, but competitive determination is always lurking.
