By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Do you remember this rule from basic sales training? Radio is a frequency medium. Radio is the more efficient way to deliver a message with high repetition to a qualified audience and for measurable results; your message needs to hit your target audience at least_____times.
How many times should a target consumer hear an audio message to generate response?
Pick a reasonable number that will trigger a purchase cycle, before the message becomes an irritant. Can’t find a number? You are not alone. I think the rules have changed faster than you realize.
By Holland Cooke
- Stations with local talent – characters familiar and visible to and interacting with listeners — are conspicuous, compared to robotic AM/FMs and digital competitors.
- Talk radio is advantaged over music radio. It’s never on-in-the-background. And at its best, it makes the audience the show. People are no longer content to merely consume media. They love selfies.
- Digital media shares SO well. When broadcasters “go viral,” users are evangelizing for us.
- Many stations’ promotional budgets are near-non-existent.
- We need revenue from digital.
Monday Memo: Listeners Kidnapped! “They’re being abducted! Snatched-up in our own house,” consultant Holland Cooke warns. In this week’s column: How transmitters are diverting media consumers elsewhere and how smart stations are “riding the horse in the direction he’s facing.” Read it here.
Pending Business: Elvis Has Left the Building. Sales pro Steve Lapa, president of Lapcom Communications Corp, has some advice for sellers who are caught short when a host committed to doing endorsement spots up and leaves his (or her) talk host gig with no notice. Obviously, that scenario puts sellers in a tough situation but a little planning ahead of time can ease the burden on the sales department a little bit. Read his column here.
CDC’s Mask Update/COVID-19, Israeli-Palestinian Violence, Rising Consumer Prices/Inflation Worries, Arizona Vote Audit, and Gates Divorce Controversy Among Top News/Talk Stories Over the Weekend. The CDC issues new mask guidance for Americans who are fully vaccinated, vaccine hesitancy, and death rate in India; the violence in Gaza as Israel and Hamas continue rocket fire and concerns about an all-out war; the soaring prices for consumer goods in the U.S. and worries about inflation; the 2020 presidential election vote audit taking place in Maricopa Country, Arizona; and the controversy surrounding the divorce of Bill and Melinda Gates and the Jeffrey Epstein connection were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Bloomberg Radio Surpasses 400-Affiliate Station Mark. Syndication firm Key Networks announces that radio business news provider Bloomberg Radio hits a “major benchmark in affiliate growth, with over 400 stations now carrying its business and consumer news programming, a whopping 25% growth rate in the first six months.” In late October 2020, Key Networks entered into an exclusive agreement with Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing. Global head of Bloomberg television and radio Al Mayers says, “The results speak for themselves. In six months, Key Networks has grown Bloomberg’s existing affiliates – including virtually all major radio groups – and added new groups and stations to our portfolio. When you combine the magic of Key Networks’ smart marketing strategies and fresh new approach to affiliations with the high-quality programming that Bloomberg offers, you can take a fully mature network and supercharge its growth.” Bloomberg’s news content includes live, customized reports for stations, “Bloomberg Money Minutes,” and Bloomberg specialty features that appeal to a diversity of audiences and interests, including the “Black Business Report,” “Green Business Report,” “Bloomberg Business of Sports,” and “The Luxury Report,” among others.
‘New Jersey 101.5’ to Present ‘Summer of ‘21’ Town Hall Broadcast. This Thursday (5/20), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting the latest in a series of Town Hall broadcasts to help New Jersey deal with the ongoing coronavirus pandemic. New Jersey 101.5’s Eric Scott leads the news and digital departments in helping New Jersey families stay safe and have fun in the Summer of ’21. Scott says, “Everyone is understandably anxious for a summer of fun. This program will help guide families into making smart decisions so they can enjoy the summer safely.” The program’s on-air expert panel will feature Dr. Margaret Fisher, world-renowned pediatric infectious disease specialist and Jeff Vasser, executive director of the New Jersey Division of Travel and Tourism. The program will also feature check-ins with the mayors of New Jersey shore towns and representatives from the state’s biggest venues and attractions. Scott and his guests will also answer live, call-in questions from listeners throughout the hour.
KKOB-FM, Albuquerque Joins Multi-Media Effort to Address Literacy. Albuquerque news/talk KKOB-FM is working with The Albuquerque Journal and KOAT-TV to address New Mexico’s low literacy rate through The Literacy Project. The Cumulus Media station and its partners have been meeting for several months on the project after a recent study from the National Center for Education Statistics showed that New Mexico ranks 49th in literacy nationwide. Even more alarming, literacy rates in New Mexico appear to not have made any significant improvements in the last 20 years. As a result, the three newsrooms have pledged 12 months or more of layered, in-depth coverage to identify the gaps, resources and opportunities to create positive, workable solutions. The special coverage kicks off this weekend. Cumulus VP and market manager Jeff Berry says, “I believe we can do this together. As news leaders, we know how to be catalysts for change. We know how to get the attention of government and industry. We know how to rally public opinion and support. We want to use our joint strength and training to serve the state in a way that can truly enhance and assist public and private educational efforts.” Each organization has assigned some it its top reporters to this complex issue. “96.3 News Radio KKOB” operations manager Jared Hart is assigning Haylee Gonzales and is enlisting the talk show hosts in planning featured experts.
‘ESPN Cleveland’ to Honor Super Fan Stan the Man. Today (5/17), Good Karma Brands’ sports talk WKNR-AM “ESPN Cleveland” is producing a special tribute to local super fan Stan the Man, a.k.a. Leonard Stanislaus Lisewsky, who passed away last Wednesday at the age of 77. The station says it was saddened to learn of the longtime fan and caller’s passing. “Stan was a lifelong Browns fan who also loved golf. His regular calls to ‘The Really Big Show’ became a highlight of that day’s program. He even had his own produced open that was played to introduce each of his calls into the show.” Today’s tribute will air live from 9:00 am to 1:00 pm “850 ESPN Cleveland.”
TALKERS News Notes. A new collaboration between Bloomberg Media and iHeartMedia is an exclusive multiyear agreement for the two companies to produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network. iHeartMedia Digital Audio Group CEO Conal Byrne says, “Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall. We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”…..ABC Audio, ESPN Audio and National Geographic presented on the final day of the last week’s IAB Podcast Upfront and announced upcoming podcast projects, including ABC’s launch of LZ Granderson’s LGBTQ+ focused “Life Out Loud with LZ Granderson.” National Geographic’s Tara Roberts previewed a new six-part series as she sets off on the journey of a lifetime, traveling with divers to investigate the lost stories of the slave trade — both to expand the historical record and to honor the estimated 1.8 million unsung souls who perished during the Middle Passage…..KQED-FM, San Francisco announces that journalist Alexis Madrigal is named co-host of KQED’s long-running public affairs radio program, “Forum.” Madrigal arrives at KQED from The Atlantic, where he was a staff writer. Madrigal will take over the 9:00 am hour of “Forum” while Mina Kim continues to host the 10:00 am hour, which is shared with stations statewide and explores current affairs through the lens of race, justice and equality. Madrigal was selected after a national search to fill the 9:00 am slot of “Forum” vacated by Michael Krasny, who retired in February after a distinguished 28-year career at KQED.
Dr. Jack Casey Leaving Emerson College’s WERS, Boston. Veteran radio executive and educator Dr. Jack Casey is leaving Emerson College’s WERS-FM, Boston later this month to expand his media career as a consultant. Casey, who has been general manager of WERS for the past 16 years, says, “I am grateful that Emerson College sees the potential of WERS, both as a real-world training ground for students and, just as importantly, as a vibrant and robust fundraising stream. This has truly been a team effort and I appreciate all the hard work done by our professional staff, as well as by student managers and volunteers. I hope the higher education community takes note of what can be accomplished by professional management and willing students. College and university radio stations don’t have to be sandboxes. They can be competitive, revenue producing, major market media outlets. In addition, I couldn’t be happier to be passing the baton to our longtime operations manager Howard ‘D’ Simpson.”
Morning Radio Opportunity at KFAQ, Tulsa. Thirteen-year KFAQ, Tulsa morning host Pat Campbell is not returning to his show in order to focus on health challenges. As a result, Griffin Communications is seeking his successor. Director of operations and programming Steve Hunter says, “We are looking for someone to fill his big shoes. We need someone that is plugged into current events, sports and community events. This is a rare opportunity to work for a locally owned company in brand-new, state-of-art studios in the heart of downtown Tulsa. Griffin Communications Tulsa Radio/Talk Radio 1170 is looking for an on-air talent that can do a daily morning show that speaks to our 35-54-year-old demo. Digital/Social Media skills are a must. We are seeking a great communicator and a fun storyteller with a keen sense of how to create excellent content that will be displayed across all our platforms. The perfect candidate is exceptional on the air, excellent digitally and has worked in various formats including talk radio, news radio or sports radio. This is a very active radio group, heavily involved in the community and requires someone who is fearless and willing to get out of the studio and meet listeners. If you are ready to work in a building full of incredible talent with a family atmosphere and a must-win attitude, we would love to hear from you. Must be willing to work a flexible schedule including nights, weekends and holidays. Qualified candidates can contact me or Talk Radio 1170 PD Jeremie Poplin at Jeremie.email@example.com.
EWTN Seeks Producer/Call Screener. Religious broadcaster EWTN Global Catholic Network is seeking an associate producer/call screener. EWTN says, “As the first point of contact for listeners during live call-in programs, [the associate producer/call screener] utilizes excellent knowledge of the Catholic Faith and customer service skills to prep callers for on-air broadcast. Executes assigned duties of recording, editing, mixing and transferring audio to and from specific media. This position is also responsible for exceptional production and promotion of live and recorded programs to EWTN standards. What does EWTN offer? Career with Purpose; Family-oriented working environment; Competitive salary; Benefits Package (Health, Dental, Vision, Life and Retirement); 11 Paid Holidays and Paid Time Off; Online continuing education and degree programs through Catholic Distance University.” Get more information here. Please send cover letter, resume and salary requirements here. EOE.
Promotions Positions Open at Audacy. There are two positions open on the Promotions + Experiences team at Audacy. The company says it is “looking to add two talented, versatile promotions pros to our central Promotions + Experiences team. These individuals will focus on promotional partnerships with concert partners, activating select live performance venues, and play a vital role in live events across the company’s portfolio of brands.” You can learn more and to apply for the Promotion Director, Concerts & Experiences position here and do the same for the Promotion Manager, Concerts & Experiences position here.
Monday Memo: Who Will Replace Rush? Consultant Holland Cooke says the short answer is, of course, nobody. However, he points out that affiliate stations may soon have to find a solution for those 15 hours per week that they didn’t have to worry about before. He also asks, “Who will replace Clark Howard?” Find out what he has to say here.
Pending Business: This Year in Review. Sales and marketing pro, and Lapcom Communications Corp president, Steve Lapa says that just many aspects of our daily lives changed after 9/11, so too has the pandemic changed much about our lives – including how we work and consume media. In today’s column, he offers some thoughts about how selling radio will be different this year. Read it here.
WTIC, Hartford’s Joe D’Ambrosio Exits Morning Show. After stating back in early November that he was disillusioned with management’s directives about political opinion on the air, WTIC-AM, Hartford, morning drive co-host Joe D’Ambrosio said he would leave the station when his contract was up in June of 2021 after 28 years with the Entercom station. However, he and management reached an agreement on an early buyout and D’Ambrosio’s last shift was December 31. D’Ambrosio co-hosted the morning drive show with Ray Dunaway. The Hartford Courant reports D’Ambrosio saying he never adapted to waking up for the program’s 5:30 am start and he found it difficult to work within station’s conservative political framework.
Chris Ryan Takes Over ‘New Hampshire Today’ Morning Show. New Hampshire radio pro Chris Ryan is named the new host of the “New Hampshire Today” program heard on iHeartMedia’s news/talk WGIR-AM, Manchester and WQSO-FM, Portsmouth. Ryan fills the role previously held by Jack Heath, who exited “NH Today” to join Binnie Media’s three-station simulcast in New Hampshire for the late morning daypart back in October. iHeartMedia says that Ryan is an award-winning talk show host and political commentator based in Concord who most recently served as general manager for New Hampshire Family Radio’s news/talk WKXL, Concord. iHeartMedia New Hampshire market president Joe Graham says, “It was of utmost importance that the new host of ‘NH Today’ would be a person of integrity and character, someone who would hold themselves to the highest professional standards. We are thrilled that Chris will be joining our iHeart NH team!” The “New Hampshire Today” program is also heard on WKXL.
Leila Rahimi Named Co-Host for WSCR, Chicago’s Late Morning Show. Radio and television sports personality Leila Rahimi is promoted to regular co-host of the late morning program alongside Dan Bernstein on Entercom’s WSCR, Chicago “670 The Score.” Entercom Chicago regional president and market manager Rachel Williamson says, “We are thrilled to be amplifying Lelia’s role at ‘The Score.’ She’s a seasoned professional with experience engaging with sports fans across multiple platforms and cities and has built a great reputation with Chicago’s sports fans. Adding her voice and perspective consistently creates a more dynamic midday lineup for ‘Score’ listeners.” She assumes the role left vacant when Entercom let co-host Connor McKnight go back in April. Rahimi has appeared on “670 The Score” both as a contributor to various shows on the station, and as a co-host since 2017. She’s also hosted, reported and anchored for NBC Sports Chicago. She was a rink-side reporter for NBC Sports’ coverage of the Women’s Hockey Tournament at the PyeongChang Olympics in 2018. She’s also served with NBC Sports Philadelphia, CSN Houston, the San Diego Padres, FOX Sports Southwest, and KLIF-AM and KTCK-FM/AM in Dallas.
Ian Beckles & Jay Recher New Afternoon Hosts on Sports Talk WDAE, Tampa. Sports talk WDAE, Tampa announces that Ian Beckles and Jay Recher are the new afternoon drive program co-hosts, taking over the daypart from retiring Tampa Bay radio icon Ron Diaz. WDAE program director John Mamola says, “We are thrilled to announce our new afternoon drive program featuring Ian Beckles and Jay Recher. Teaming Ian’s long-standing history in the market both as a player, entrepreneur, and radio personality with the knowledge and passion for Tampa Bay sports from Jay Recher will provide a dynamic program for sports fans in Tampa Bay to embrace. This announcement further enhances and strengthens WDAE’s standing as the voice for Tampa Bay sports fans.” Beckles was a member of the Tampa Bay Buccaneers and Philadelphia Eagles during his eight-year NFL career and he joined WDAE in 2002. Recher began his career at WDAE in 2014 and has served as executive producer of multiple programs including the previous “Ron and Ian Show.”
David Rubini Launches Conspiracy Radio Network. Former Art Bell and John B. Wells producer David Rubini is launching the Conspiracy Radio Network. Rubini officially leaves Dark Matter Digital Network and “Midnight In The Desert” to begin “his own unique vision” and take his “pioneering spirit to the all-new 24/7 digital streaming platform and subscription archive service in the new radio landscape of 2021.” Rubini is now hosting his own program titled “David Rubini After Midnight AM” that will broadcast “two to three live shows each week on alternating days from 1:00 am to 5:00 am ET with “The Best of David Rubini After Midnight AM” on all Rubini off days. He says, “Unlike what we did with Art, we will get political at CRN, that’s for sure. The political climate has drastically changed since we left ‘Dark Matter.’ And with the 2020 election confusion and rise of ‘fake news’ awareness and questioning, uncensored alternative news, info, and talk are more in-demand right now than any time in modern history. Our staff of professionals are convinced CRN will absolutely fill this void in the digital content delivery space.” Terrestrial radio affiliate relations expert Ted Edwards says, “What programmers have to realize is that variety in political talk is hot right now and the political landscape has never been more fascinating to discuss and to share opinions about both like-minded and dissenting talk radio voices. CRN should have remarkable growth over the next four to eight years. I love David Rubini’s pioneering vision and I plan to help see it all the way through to fruition, responsibly performed by Rubini on-air in terrestrial syndication.” Joining this new venture are: Jordan Maxwell, Dr. Richard Alan Miller, Flat Earther Math Powerland, and controversial and polarizing YouTube sensation, Russianvids, as well as former Art Bell Network News anchor Leo Ashcraft, Ross Mitchell, Dr. John Illias, Michael Decon, Blake Walley, and Joshua Chaires
TALKERS News Notes. At Starnes Media Group’s KWAM, Memphis, Brodee Scott joins to serve as operations director. Scott previously served at iHeartMedia in Memphis. He is a longtime Memphis radio pro having also served at Flinn Broadcasting and Rebel Radio in Oxford, Mississippi. In this new role, Scott will also oversee KWAM’s growing podcast and digital platforms. KWAM general manager Dalton Glasscock says, “Brodee was born and raised in Memphis and he understands how important it is to have a locally owned, locally run news/talk radio station.”…..Indianapolis talk radio personality Tony Katz shifts his syndicated “Tony Katz Today” program from the late morning daypart to the 12:00 noon to 3:00 pm slot. Katz is host of the morning drive show at Emmis Communications’ WIBC-FM, Indianapolis. He says, “The numbers in Indianapolis have been incredible. The show has been doing great in its current setup, it was just in a weird place, bridging two standard time slots being 11:00 am to 1:00 pm. This move shows a lot of faith in the show from WIBC and opens up a lot of opportunity.”…..WBT-AM/FM, Charlotte afternoon drive talk host Brett Winterble achieved what he calls a career milestone on December 30 when he filled in for Rush Limbaugh. About sitting in for Limbaugh on his Premiere Networks syndicated show, Winterble says, “I am just overjoyed at the chance to connect with the greatest audience in all of talk radio. It is a homecoming. I have kept in close touch with everyone at the Rush Limbaugh show over these years and nothing could be more special than to sit in that legendary seat for a man I consider a friend and mentor.” Winterble started his career with Limbaugh’s original syndicator EIB/EFM Media in 1995 and was with the show until early 2006…..Cumulus Media’s news/talk WLS-AM, Chicago is adds an hour to Big John Howell’s afternoon drive show. The program now airs from 4:00 pm to 7:00 pm. Howell takes the 4:00 pm hour from Westwood One’s syndicated Ben Shapiro program that continues to air from 2:00 pm to 4:00 pm…..iHeartMedia’s news/talk WRKO, Boston announces the new program schedule that takes effect with the new year that includes the addition of Grace Curley and Jesse Kelly. Curley’s program airs from 12:15 pm to 3:00 pm and Key Networks’ syndicated Jesse Kelly airs from 10:00 pm to 1:00 am (Kelly’s show will move to the 7:00 pm to 10:00 pm daypart effective February 15. iHeartMedia Boston VP of news, talk, and sports Rob Sanchez says, “We’re excited about the addition of Grace and Jesse to WRKO’s lineup. Their talents complement the established success of Jeff Kuhner in the morning and the legendary Howie Carr in afternoons.”…..Cumulus Media promotes Jon Laing to vice president and market manager for its Cincinnati cluster. Laing rises from his previous role as vice president of sales for the station group. He takes the market leadership reins from Dave Crowl, who retired in December…..Salem Radio Network and TOWNHALL news White House correspondent Greg Clugston is traveling aboard Air Force One with President Trump today (1/4) to cover a campaign rally for the Republican U.S. Senate candidates ahead of tomorrow’s runoff elections. In addition to filing special reports for SRN News and TOWNHALL News, Clugston will also serve as White House pool reporter for all other national radio networks…..VSiN, The Sports Betting Network, expands its partnership with iHeartMedia by moving its dedicated streaming radio station to digital platform iHeartRadio. VSiN had previously broadcast its content via SiriusXM Satellite Radio.
Skyview Networks OM Andy Luberda Passes After COVID Battle. Condolences to the family, friends, and co-workers of Skyview Networks operations manager Andy Luberda, who died on December 29 of complications from COVID-19. Luberda joined Skyview Networks in the broadcast operations department as a board operator in 2012. In 2015, Luberda was promoted to operations manager in which he focused on managing one of the company’s largest clients, TuneIn. In 2016, Luberda’s son, Kade, joined Skyview’s operations team as a board operator. Aaron Mellis, Luberda’s longtime friend and manager shares, “We were fortunate to have Andy on the team, and as his role grew, it made a positive impact on our company and our clients. Andy’s warm heart and genuine care for his colleagues will continue to be a part of the Skyview Networks culture.” Skyview has set up a GoFundMe page for his family to help raise funds for medical and memorial costs and to provide financial support for Kade during this difficult time.
GOP Senators to Challenge Election Results/Trump Georgia Phone Call, COVID-19 Stats & Vaccines, Georgia Runoff Elections, Pelosi Keeps Speaker Post, and Texas Church Shooting Among Top News/Talk Stories Over the Weekend. The move by a group of GOP senators to challenge the election results and the recording of President Trumpasking the Georgia Secretary of State to “find” votes in his favor; the fast-rising number of COVID-19 cases and deaths in the U.S. and the rollout of vaccines; the Georgia runoff election for its two U.S. Senate seats; Nancy Pelosi retains her House Speaker position; and the fatal shooting at a Texas church were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.