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Tuesday, June 15, 2021

| June 15, 2021

FAIR Announces 14th Annual ‘Hold Their Feet to the Fire’ Set for September 29-30 in Washington, DC. The Federation for American Immigration Reform announces it has set the dates for this year’s 14th annual “Hold Their Feet to the Fire” radio row broadcast in Washington, DC. The event will take place on Wednesday, September 29 and Thursday, September 30 at the Phoenix Park Hotel on Capitol Hill. As in the past, this event features talk hosts from across the nation broadcasting live both days debating immigration policy while interviewing members of Congress, law enforcement officials, experts, activists, administration officials, and those who live and work along the southern border. FAIR says the F2F hosts 70 stations and has become the largest annual radio row and the centerpiece of the immigration debate each year for the media. FAIR executive director Bob Dane says, “Last year we had to cancel this long-running annual radio event. Not this year. No way, no how. Not with the Biden border crisis underway. This September we’re right back at it discussing, debating, sorting truth from fiction, hearing first-hand accounts, offering reasonable solutions and making collective noise on Capitol Hill and across the country. Barriers have to be built, asylum loopholes closed, more resources brought to bear, the rule of law enforced, and the lies of the mainstream media refuted. Most importantly, Americans – not special interests – need to be heard from.” Reservations are required and hosts/producers should call FAIR now to reserve their spot. There is no cost to attend and all technical engineering and expenses are taken care of by FAIR. Congressional guests, activists, high profile media personalities, and immigration experts will be in attendance and available throughout the event for wall-to-wall interviews. Talk hosts interested in attending should contact Matthew Tragesser, event manager at 202-328-7004 or mtragesser@fairus.org.

TALKERS 2021 Was a Success! The 24th annual installment of the talk media industry’s longest running and most important conference, the Talkers Convention, took place this past Friday (6/11) on the campus of Hofstra University in Hempstead, NY. The event was a presentation of TALKERS in association with Hofstra’s multi-award-winning radio station, WRHU. More than 50 industry leaders from talk radio and cable news/talk TV spoke during a non-stop day of presentations and panel sessions. Due to strict regulations adhering to COVID-19 protocols, attendance was limited to a sellout crowd of 175 people which was reached about a week prior to the event. TALKERS publisher Michael Harrison says, “We were delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2016 event – and be able to actually present a live conference in an extremely COVID-19 compliant environment which Hofstra was equipped to provide. The convention achieved its goal to boldly address key existential issues facing the talk radio and talk media industries at this dramatically critical juncture.” TALKERS will be posting extensive coverage of the event in the days to come including video documentation recorded under the direction of Art Vuolo covering every speech, presentation and panel discussion. Stay tuned for details.

FOX News Radio midday personality and stand-up comic Jimmy Failla presents his welcoming remarks to the the attendees at TALKERS 21 at Hofstra University on Friday, June 11.

WPG, Atlantic City morning personality Harry Hurley (left) presents $5,000 from his charity to the Broadcasters Foundation of America, accepted by BFoA representative Renee Cassis (right) at TALKERS 21 at Hofstra University on Friday, June 11.

Appearing on the “Strategizing a Talk Show Hosting Career” panel were (from l-r): Heather Cohen, EVP, The Weiss Agency; Grace Curley, talk host, Howie Carr Radio Network; Dom Giordano, talk host, WPHT, Philadelphia; Rob Carson, talk host, Newsmax TV; and Erick Erickson, talk host, WSB, Atlanta and in syndication at TALKERS 21 at Hofstra University on Friday, June 11. (Not pictured: Harry Hurley, WPG, Atlantic City; and moderator Kevin Casey, VP/executive editor, TALKERS magazine.)

Townsquare Media Names Mary Fork Market President and CRO for Southwest Michigan. Sales and management pro Mary Fork joins Townsquare Media as market president/chief revenue officer for Southwest Michigan. In this role she’ll lead the company’s “Digital First” strategy and drive strategic multi-platform sales and content initiatives across the region that includes Kalamazoo and Battle Creek. Fork most recently served with Comcast. She will report to Townsquare SVP Todd Lawley, who says, “From the first time I spoke to Mary it was clear that the ability to coach, lead and execute a multi-platform strategy is in her DNA. She possesses a unique skill set that will allow her to bring our world class set of digital and local broadcast solutions to the market with the mission of making Townsquare Kalamazoo/Battle Creek the #1 local media company in Southwest Michigan.” Fork adds, “I am beyond excited to be returning home to Southwest Michigan and joining the Townsquare Media family. What compelled me to join Townsquare is not only the full-service digital marketing capabilities and incredible local media brands, but the way Townsquare goes to market and its Digital First strategy. I was completely impressed when I saw how Townsquare’s campaigns have full transparency, true optimization and industry leading attribution. With the unmatched product power and campaign management integrity of Townsquare, I knew I needed to join this winning team.”

Westwood One Blog: Network Radio is ‘Reach Accelerator.’ This week’s Westwood One blog features data that suggests “adding network radio into any media generates an outsized lift in incremental reach.” Addressing the fast-declining audience for linear TV and the rate of cord cutting, the blog “outlines how advertisers can use network radio to amplify their media plans and accelerate reach.” On the state of TV in 2021, MoffettNathanson says since 2011, non-live cable audiences are down 49%. Broadcast network non-live audiences are down 44%. MoffettNathanson adds that pay TV penetration has dropped from 89% of U.S. homes in 2009 to 60% today. Citing Nielsen Media Impact data, the blog says, “a 20% addition of CTV (connected TV) media weight to a linear TV buy results only in an 8% increase in reach.” Supporting the notion that “network radio is the media plan reach accelerator,” data from the Nielsen Commspoint media planning tool suggests a three-million-dollar investment in network radio generates a weekly national reach of 50%, 47% greater than the same investment in digital and TV (34%). Adding network radio into any media generates an outsized lift in incremental reach.

RAB Reveals Radio Mercury Awards Final Round Judging Panel. The Radio Mercury Awards 2021 Final Round Jury is being named. RAB says in a press release, “The incoming panel of top-level agency creative leaders represents radio’s top advertising categories, including automotive, consumer packaged goods (CPG), communications, community service, education, financial services, nonprofits, quick-serve restaurants, retail, spirits, technology, travel and utilities. The jury, curated with the help of 2021 Radio Mercury Awards chief judge Robin Fitzgerald, chief creative officer, BBDO Atlanta, comprises thought leaders from across the country and represents all size markets with diverse audiences and cutting-edge creative work for advertising’s biggest brands.” The 2021 Radio Mercury Awards Final Round Jury is: Adia Betts, associate creative director/copywriter, Dagger Atlanta; Nathalie Brown, executive creative director, VMLY&R NY; Bianca Guimaraes, partner and executive creative director, Mischief NY; Paul Johnson, freelance copywriter/creative director; Derrick Ogilvie, vice president/creative director, BBDO Atlanta; Andrés Ordóñez, executive vice president/chief creative officer, FCB Chicago; Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY; Shannon Washington, senior vice president executive creative director, R/GALewis Williams, chief creative officer, Burrell Communications Group Chicago; and Sherman Winfield, executive creative director, VMLY&R Atlanta. Find out more about the judges here.

Biden European Trip/Putin Summit, Infrastructure Deal, COVID-19, McConnell SCOTUS Threat, Trump DOJ Investigation, and Israeli Politics Among Top News/Talk Stories Yesterday (6/14). President Joe Biden’s meeting with G7 leaders in Cornwall and his looming meeting with Russia’s Vladimir Putin; the U.S. Senate’s $1.2 trillion infrastructure proposal; the fast-falling rate of COVID-19 cases in the U.S., the rate of vaccinations, and the search for the origin of the coronavirus; Senate Minority Leader Mitch McConnell’s declaration he’ll refuse a Biden Supreme Court nominee if Republicans take back the Senate in 2022; the possible investigation into Donald Trump’s alleged use of the Department of Justice to settle political scores; and the ouster of Benjamin Netanyahu as Prime Minister of Israel were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.