Tag: "marketing technology firm"
Talkers New York 2015 Set to Rock Big Apple Tomorrow. Talk media professionals from all across America (and the world) will be gathering at the historic India House in the Financial District of lower Manhattan tomorrow for the 18th annual installment of the talk media industry’s longest running and most important national convention. The event – which sold out three weeks in advance – will feature 65 industry speakers discussing the major issues and challenges facing talk broadcasting on air, online and on satellite including the state of audience measurement systems, integrating the art of radio into the technology of the digital age, adapting to changing sociological and generational attitudes, generating revenue in a new paradigm, navigating controversy and managing on air careers, plus a whole lot more. Talkers New York 2015 will be the “reality” site of two major documentary films about the media currently in production – plus TALKERS will video record all sessions and speeches for later playback on TalkersTV, free of charge. TALKERS publisher Michael Harrison states, “Every one of these spectacular events has had its own colorful story and has played a significant role in the fascinating evolution of this vital scene we call talk radio. However, this one is particularly special to me because it coincides with the 25th anniversary of the founding of TALKERS magazine way back in the ancient year of 1990!” To see the full agenda, please click here.
iHeartMedia-Unified Partnership Further Enhances Data-Driven Marketing Approach. This partnership is being termed a “long-term” one with iHeartMedia investing in marketing technology firm Unified in order to “accelerate the company’s growth and expansion.” iHeartMedia says the data-driven partnership will deliver “unprecedented insights to advertisers across iHeartMedia’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services.” Further, it states, “The companies’ strategic partnership will leverage Unified’s Social Operating Platform, the marketing industry’s leading data and analytics platform, to aggregate and unlock the massive data sets generated from iHeartMedia’s 858 radio stations; 70 million registered users of its iHeartRadio platform; 87 million monthly digital uniques; more than 20,000 annual events; and more than 75 million social media users across its network. In addition, iHeartMedia will contribute data generated from its programming and consumer audiences to Unified’s award-winning data platform. The combination of iHeartMedia’s data and Unified’s analytics technology brings the power of attribution, audience identification, and impact analysis associated with digital marketing to the unparalleled scale of broadcast media.” iHeartMedia chairman and CEO Bob Pittman comments, “Data-driven solutions are transforming the way that we deliver new value to our marketing partners, providing the ease, measurability and precision of digital marketing at the incredible scale of broadcast. Unified allows us to leverage big data in new ways that make our portfolio of products, technology platforms, content and personalities the most powerful marketing vehicles available today.”
Nielsen Audio Releases Third Round of May 2015 PPM Data. The third of four rounds of May 2015 PPM ratings data from Nielsen Audio has been released for 12 markets including: Portland, Charlotte, Pittsburgh, Sacramento, San Antonio, Cincinnati, Cleveland, Salt Lake City, Las Vegas, Kansas City, Orlando, and Columbus. The May 2015 survey period covered April 23 through May 20. You can find the complete ratings from subscribing stations here. Additionally, TALKERS/RadioInfo managing editor Mike Kinosian provides his “Ten Takeaways” from this group on the main page of our sister publication here.
Talkers Books Gearing Up for Three Releases in Second Half of 2015. After a 10 year hiatus since the publication of its last book, Modern Aging: A Guide for Seasoned Citizens to Achieve Health, Happiness and Purpose (Talkers Books, 2005) by upper demographics expert Carole Marks – TALKERS announces plans for three new releases under the imprint Talkers Books during the second half of 2015. Scheduled for release in July is Liars & Whores: How Big Government and Big Business Are Working to Save Their Own Assets, Not Yours (Talkers Books, 2015) by rising talk star Ethan Bearman. Bearman, who hosts a weekly show on Cumulus Media’s KSFO, San Francisco and another nationally syndicated by GCN, is described by TALKERS VP/executive editor Kevin Casey as “one of the brightest, personable and politically independent of the industry’s new breed of young talkers with the potential to become the voice of Generation X.” Bearman’s book will be available in hard and soft cover versions as well as an e-book configuration. That will be followed by the August release of the first in a series of e-books under the umbrella description, “The Talkers Manifesto Series.” Titled, The Dr. Higgins Guide to Health and Wellness: Physical, Emotional, Intellectual, Spiritual by Evelyn Higgins, D.C. (Talkers Books, 2015), it is written by a rising star in the field of alternative health care who came to the attention of the TALKERS editorial staff via her outstanding work in Georgia talk radio over the past several years. Scheduled for release in the fall is Yappy Days: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (Talkers Books, 2015) by Bernadette Duncan. In this revealing memoir, Duncan recounts her first-hand impressions working with some of the biggest names in talk radio during her 31-year career as a producer for such personalities as Larry King, Sally Jessy Raphael, Tom Snyder, Lou Dobbs, Gil Gross, Charles Osgood, Mike Gallagher and many more. TALKERS publisher Michael Harrison states, “We are enthusiastic about reinvigorating our book publishing arm. The talk radio world is full of potential literary stars and we are going to do our best to help them find their readerships.”
Odds & Sods. At the Cumulus Media cluster in New York City, production whiz Fitz is now serving as the producer of the daily “Right Now with Doug McIntyre” program that airs from 5:00 pm to 6:00 pm on news/talk WABC. Fitz was previously production director for sister hot AC WPLJ…..The Boston Herald has been named one of three finalists for the Innovator of the Year award presented by the Associated Press Media Editors for the creation of Boston Herald Radio and its integration into the news organization’s daily multimedia news process. The winner will be selected in October.
Police Excessive Force Cases, 2016 Presidential Prospects, ISIS Military Progress/U.S. Military Policy in Iraq, TTP Trade Deal, New York Prison Break, ObamaCare Court Challenge, and NBA-NHL Finals Among Top News/Talk Stories Yesterday (6/10). The spate of alleged excessive force incidents by police across the country and talk about relations between police forces and the Black community; the activities of the candidates for president in 2016; the military progress of ISIS in Iraq and the U.S. military’s response; the controversy over the TTP trade deal and questions about what’s really in the pact; the ongoing search for two escaped murder convicts in New York State; the expected ruling from the Supreme Court on health care subsidies and how it may affect ObamaCare; and the NBA and NHL Finals were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.