Tag: "marketing solutions"
Monday Memo: “Oh the Weather Outside Is Frightful…” in wint’rish New England, where consultant Holland Cooke reminds stations that – even with smartphones outnumbering radios in such regular use – information staples can still drive listening (and are sponsorable). Read his column here.
Pending Business: Pain Management. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, says that in 2021 we should eliminate the “pain point” from the radio sales process. “It makes no sense to me today or from the first day I was exposed to the ‘probe for the pain point’ strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.” Read more here.
Bold Gold Media Group Honored with NY Senate Empire Award. The New York State Senate Empire Award is bestowed annually to “businesses or organizations that encourage other area businesses or have formed partnerships within the community, those that volunteer their time and services and demonstrate exceptional leadership in the community; or have contributed significantly to their community’s quality of life.” Bold Gold Media Group was recently honored with the New York State 2020 Senate Empire Award, presented by Senator Jenn Metzger. She says, “Bold Gold Media is deserving on so many counts, it’s hard to count them. You have been the voice of the Catskills; you have really been there for the community in a way that is really unusual for a media group. There are so many great community organizations that are doing such important work and you share information; you educate them especially with your local news. In a rural area many people are isolated and they need to know day-to-day and emergency information, and you play a vital role for our communities in providing that. On top of that, your volunteer work and sponsorship with the ‘98.3 WSUL Heart-A-Thon’ and the ‘Thunder 102 & 104.5 Country Cares for St. Jude Kids Radiothon’ is yet another way you give back to the community. This is a way for us to recognize you and express our great appreciation for all that you do.” Bold Gold New York general manager Dawn Ciorciari comments, “Helping our community is not just what we do, it’s who we are. This award belongs to our amazing team of hard-working local professionals and a community that gives us amazing content to talk about everyday.”
Salem Radio Network’s Charlie Kirk Named to 1776 Commission. Nationally syndicated Salem Radio Network talk host Charlie Kirk (founder of Turning Point USA), is one of 18 Americans President Trump intends to appoint to his President’s Advisory 1776 Commission. A memo from the Office of the White House Press Secretary offers the purpose of the commission: “As our nation approaches its 250th anniversary of glorious Independence, many of America’s school children are tragically being taught to hate our founding, hate our history, and hate our country. This must stop. The 1776 Commission will help ensure that every American child learns that they live in the greatest and most exceptional nation in the history of the world. That is why it is absolutely vital to teach America’s young people all that is inspiring and unifying in our history. We want our children to become patriots who love their country. The 1776 Commission will share the story of our nation’s miraculous founding, proclaim the self-evident truths contained in the Declaration of Independence, and explain how these founding principles have helped our people overcome great national challenges throughout our history – and how these principles can guide us to a great American future. All Americans should pay close attention to this work.” About his appointment, Kirk states, “I’m incredibly honored to be named to the president’s 1776 Commission alongside so many other patriots. America is the greatest nation to exist in the history of the world. Our nation’s virtues and our accomplishments must be passed on to the next generation if it is going to survive into the future. I have devoted my life to that mission, and I am beyond humbled to be able to continue doing so in this new role.”
Retired WBT-AM/FM, Charlotte Talk Host John Hancock Loses Foot to Infection. A story in the Charlotte Observer by Theoden Janes chronicles the recent health issues that retired WBT-AM/FM, Charlotte talk host John Hancock has been dealing with that resulted in the recent amputation of his right foot. Last fall, 68-year-old Hancock retired from Entercom’s WBT where he was afternoon drive host. He’d been diagnosed with Type-2 diabetes more than three years ago and took steps to lose weight and change his diet. But by his own admission, he fell off the healthy food wagon and put some of the weight back on. Then this summer, he began to notice tenderness in his right foot. As time passed it became worse until it was diagnosed as an infection. It was shortly thereafter that one of his doctors recommended the foot be amputated. He’s been fitted for a prosthetic leg that he’ll be getting early in the New Year.
WWL, New Orleans Talk Host Kristian Garic Returns to Air After Rehab Stint. New Orleans sports talk host Kristian Garic recently returned to the air on Entercom’s WWL-AM/FM after 29 days in a rehab program for alcoholism. Garic co-hosts the 4:00 pm to 8:00 pm “Sports Talk” program with Bobby Hebert. On his return, he penned an editorial piece on the WWL website explaining his situation, what he’s been through and the challenges that lay ahead of him as he works to remain sober. He wrote, in part, “Getting help was perhaps the hardest decision I ever had to make. Here I was, pretty successful, with a good job. My bills were paid, my kids are healthy and I’m a father actively involved in their lives. Nothing the matter, right? Not so fast. Just to give you the insight into the depth of my drinking; I didn’t just drink three or four beers and call it quits. I drank a 12 pack of beer and a fifth of whiskey nearly every night for the past ten years… I want to thank my co-workers and management at WWL (Diane Newman and Kevin Cassidy in particular), and our parent company Entercom. The outpouring of support from the few who knew of my addiction leading up to treatment is sincerely appreciated. That support will help me tremendously in my life-long battle against alcoholism.”
Judy Pielach Joins WLS-AM, Chicago as Contributor. Former WGN-AM news personality Judy Pielach is now part of the WLS-AM morning show hosted by Bruce St. James. The program is being billed on the Cumulus Media station’s website as “The Bruce St. James Show with Judy Pielach.” Pielach accepted a buyout from former WGN owner Tribune Broadcasting in 2018 and left her afternoon drive post at WGN. WLS-AM program director Stephanie Tichenor says, “Judy Pielach is a radio force majeure that has delivered the news to Chicago audiences for decades. Now, her strong voice, wit, and wisdom will be heard every weekday morning on 890 WLS-AM from 5:30 am to 9:00 am on ‘The Bruce St James Show,’ where she and Bruce will entertain and inform our Chicagoland listeners. Judy is a perfect match for Bruce. She’s local, she’s funny and she knows the news that Chicago is talking about.” Pielach adds, “When I left an iconic radio station two years ago seeking a new adventure, I never imagined I’d find it at another iconic radio station. It turns out, I just can’t stop talking. And, I especially like talking to Bruce. Really looking forward to the conversation on 890 WLS! A big thank you to Stephanie Tichenor for giving me this opportunity.“
Entercom Announces $1 Million Community Giveback Initiative. In an effort to help fellow businesses in the communities in which Entercom operates, the company is making a $1 million commitment to local restaurants, arts, and charitable organizations in the cities and towns where Entercom’s employees live and work. The employee-led initiative allows local managers to buy gift certificates and tickets that will then be disbursed to full-time staffers.
Congress Strikes COVID Relief Deal, COVID-19 Stats & Projections/New Strain Concerns, Trump Continues Election Fraud Claim/Martial Law Considered, Russian Hack of U.S. Government Networks, and Georgia Runoff Elections Among Top News/Talk Stories Over the Weekend. Congress agrees to a $900 billion COVID relief package; the fast-rising number of COVID-19 cases in the U.S., projections for post-Christmas cases, and the report of a new and more transmissible strain in Europe; Donald Trump continues to claim election fraud and reports of a White House meeting discussing martial law to stay in office; the breadth of the Russian hack of U.S. government computer networks; and the Georgia runoff elections for the state’s two U.S. Senate seats were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. There’s a holiday special program for Country top 40 affiliates as “Bob Kingley’s Country Top 40 with Fitz” presents “Christmas In America with Fitz and special guest Carrie Underwood,” a six-hour Christmas music celebration. CT40 says, “This six-hour music-intensive radio special offers country music’s most loved Christmas songs – past and present, the stories behind them and wonderful memories and traditions of the holidays. This year we are honored to have Carrie Underwood join Fitz as we also feature music from her new Christmas album My Gift.”…..iHeartMedia Philadelphia’s WRFF-FM “ALT 104.5” is teaming up with Crew Nation – a global relief fund for live music crews – to throw a virtual New Year’s Eve celebration featuring Bastille on Thursday, December 31 at 8:00 pm, with a pre-show starting at 7:00 pm. All ticket sale donations will support Crew Nation/Music Forward Foundation, a 501(c)(3) charitable organization that extends a helping hand to the touring and venue crews that have been impacted by the pandemic and depend on shows to make a living.
By Steve Lapa
Lapcom Communications Corp
Why should professional selling include the most negative experience the human body can experience?
It makes no sense to me today or from the first day I was exposed to the “probe for the pain point” strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.
TALKERS Publishes Second Annual “Heavy Hundred” of Sports Talk Radio. The editors of TALKERS magazine, with input from industry leaders, have compiled the second annual Heavy Hundred of Sports Talk – The 100 Most Important Sports Talk Radio Hosts in America. The eagerly anticipated list is posted today (11/7). Like its long-established “sister list” – the long-running (18 years) annual “Heavy Hundred” that ranks talk radio hosts working in the news/talk and general talk genres – the editors of TALKERS magazine have ranked sports talk hosts, duos or ensembles from 1 to 100 based upon a set of criteria that includes a combination of hard and soft factors. The results are, admittedly, subjective. Being true to the realities of the media business, ratings and revenue are two of the major factors – some would say they are the only factors worth considering – but the editors also took into account other qualities that help create a list that is reflective of the industry’s diversity and total flavor and still give credit where credit is due. Those qualities include: courage, effort, impact, recognition, service, talent and uniqueness. The other concrete qualification for inclusion is hosts must be working – that is, have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at the time of publication. TALKERS salutes the fine broadcasters who made this year’s second annual list! To see the entire roster, please click here.
Darryl Parks Exits Clear Channel. The longtime WLW, Cincinnati steward and architect of so many of the talk shows that aired on the station has been let go by Clear Channel. Programmer Darryl Parks was PD of WLW from 1999 to 2010 when he was promoted to vice president of news/talk operations for the entire company. He remained based at the Cincinnati cluster and hosted a Saturday morning talk show on WLW. The Cincinnati Enquirer’s John Kiesewetter broke the news on Wednesday afternoon and in his report calls Parks “arguably the most influential person in Cincinnati radio” during his time as PD of WLW. As per policy, Clear Channel doesn’t comment on personnel matters but has confirmed that Parks is no longer with the company. The move is likely a restructuring of management within the company but Parks drew attention to himself last month with a blog post criticizing acting FCC chairwoman Mignon Clyburn’s AM revitalization program and referred to the NAB/RAB Radio Show as a “circle jerk.”
CBS Corporation Reveals Q3 Numbers: Radio Up 1%. For the company as a whole, revenue was up 11% but the radio division’s net revenue rose just 1%. With so much of CBS’ revenue from television and cable, the company doesn’t spend much time talking about radio. EVP of investor relations Adam Townsend did single out the fledgling CBS Sports Radio Network, saying, “CBS Sports Radio network continues to help drive our results. Plus, digital revenue was up 19% in the quarter. And nontraditional revenue, including our growing local events business, was up 9%.” The company says it expects the radio division to be up in the low single digits in the fourth quarter.
Clear Channel Radio Revenue Up 3%. CC Media Holdings issued its third quarter 2013 financial results and the Clear Channel Media and Entertainment division’s revenue increased by 3% or $25 million. Chairman and CEO Bob Pittman states, “Strategically and financially, our third quarter results reflect the growing strength of our Media+Entertainment business, while we continue to make meaningful progress in moving Outdoor forward internationally and in the Americas. At Media+Entertainment, we outperformed the entire radio sector in revenue growth, including in our major markets. Increasingly, our radio business is benefiting from our strategic approach to advertising that sets us apart in the marketplace.” Among numerous other points made about the division’s recent achievements, the company notes that there are now “39 million iHeartRadio registered users as of September 30, 2013, up 114% from the end of the 2012 third quarter, and crossing the 30 million registered user mark faster than Facebook, Twitter, Spotify or Pandora, and second only to Instagram. iHeartRadio’s total listening hours were up 30% in the third quarter of 2013 compared to the same period in 2012. Mobile represented 60% of iHeartRadio total listening hours during the quarter.”
Tony Katz to Host Evening Show on WIBC-FM, Indianapolis. Emmis Communications’ WIBC-FM, Indianapolis and talk show host Tony Katz have agreed to terms for Katz to debut his “Tony Katz Tonight” program on the station airing from 9:00 pm to 12:00 midnight beginning Monday, November 11. Katz will be based out of his Tomorrow Media Network studios in Los Angeles. Katz most recently hosted a weekend program on Emmis-owned KFTK-FM, St. Louis “FM News Talk 97.1” where he also serves as the regular fill-in for the station’s Dana Loesch. Katz states, “I’m thrilled to be with Emmis, a company that has fought hard to be strong in this ever-shifting radio landscape. I’ve had a great relationship with the company, with Dana and especially KFTK program director Jeff Allen, who gave me nothing but support, opportunity and encouragement. To go from there to the capable and fearless hands of WIBC program director David Wood makes me truly believe that this is the start of a long, profitable relationship.” Katz is a columnist with TownHall and Christian Post and a frequent commentator on “Fox and Friends” and “The Kudlow Report” on CNBC. He is also a sought after public speaker.
Bill Cunningham’s TV Show Renews on The CW. WLW, Cincinnati talk show host Bill Cunningham can also claim success in his other media endeavor – the Tribune-produced television talk program “The Bill Cunningham Show.” Now, Cable & Broadcasting reports that the show has been picked up for another season – its third – by The CW Network which airs the show at 3:00 pm ET. The TV project was one of those that began back when former Clear Channel radio president Randy Michaels was heading up Tribune. Former Clear Channel programmer Sean Compton is one of the executives whom Michaels brought to Chicago and has risen to president of programming and entertainment for Tribune Broadcasting. Compton is quoted in the piece saying, “The growth of ‘The Bill Cunningham Show’ over the past three seasons has exceeded all expectations. When compared to perceptually bigger shows, Cunningham consistently comes out on top. His demo conversion steadily yields impressive results and we are extremely proud of this show.”
A Peek Inside: NAB Futures 2013. Radio consultant and TALKERS contributor Holland Cooke was recently invited to attend – and deliver a keynote speech! – at the invitation only NAB Futures 2013 that took place in Laguna Beach, California. Cooke describes it as “a think tank about how broadcasters can embrace and exploit the ‘disruption’ that has changed how consumers consume media.” He reports back interesting tidbits from such speakers as: James McQuivey, VP and principal analyst at Forrester Research and the author of Digital Disruption: Unleashing the Next Wave of Innovation; Scott Burnell, global lead, business development & partner management at Ford Motor Company; Jason Dorsey, “The Gen Y Guy” who wrote Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business. Get Holland Cooke’s scoop on the NAB Futures 2013 here.
WestwoodOne Opens Creative and Production Studio for Radio Marketers. Saying that it wants to help marketers develop “world-class audio,” WestwoodOne announces the opening of a full-service Creative Services division to be “powered” in part by TM Studios. The company says it will “provide multi-platform marketing solutions including on-air, digital and experiential components, built upon the company’s core service producing engaging audio experiences that connect people with their passions in life. The studio is currently preparing to work with marketers to produce audio ads for WestwoodOne’s broadcast of Super Bowl XLVIII.” WestwoodOne CEO Paul Caine states, “Audio plays a vital role in the new media landscape and WestwoodOne is uniquely positioned to help marketers integrate creative, multiplatform audio advertising into the mix. Marketers need a reliable partner who understands how, where and when today’s mobile consumers are interacting with audio and the ability to develop audio content that can stand out from the competition. Be it mobile, terrestrial or digital consumption, the team at WestwoodOne Studio has the talent and expertise to create the most compelling and effective advertising to give our marketers the most exposure.”
Phil Valentine Kicks Off ‘Spreading the Truth’ Tour. Nashville-based syndicated talk show host Phil Valentine is launching what he’s calling the “Spreading the Truth” tour to promote the newly released DVD of his film “An Inconsistent Truth.” Valentine will be in Pensacola, Florida at the Cordova Mall on Sunday, November 10 in conjunction with his Pensacola affiliate station WCOA. Valentine reports that the movie – which challenges the notion of runaway, man-made global warming and takes its title from a twist on Al Gore’s An Inconvenient Truth – “hit the #1 spot on Amazon.com’s documentary list shortly after its release. It’s the winner of three film festival awards including the Nevada Film Festival. The film enjoyed a limited run last year in select theaters and was the top-grossing movie per screen in the entire country its first two weeks out. It’s the 20th top-grossing nature documentary of all time, out-grossing films like “Cool It, Gasland and Fuel.” Valentine states, “I think the fact that we hit #1 on Amazon so quickly is a testament to the appetite out there for the truth. People inherently know carbon dioxide is not some kind of poison. They instinctively know they’re being lied to. We just arm them with the facts.” The Spreading the Truth tour kicks off in Pensacola then moves to Nashville. Other tour dates are being added.
Odds & Sods. Chicago Cubs radio color analyst Keith Moreland is stepping down from his role. WGN, Chicago announces the former Cub has made the decision to leave the broadcast booth to spend more time with his family. In a note to the WGN staff, Moreland stated, “I would like to thank the fans, the folks at WGN Radio, my colleagues in the booth, the Ricketts family, and the Cubs for this great opportunity. After spending three years doing it, I’ve simply decided that I want to spend more time at home in Texas.” Moreland became a permanent fixture with play-by-play broadcaster Pat Hughes in February of 2011…..Entercom’s WEEI-FM, Boston announces the return of its off-season baseball show “Red Sox Hot Stove,” a weekly, one-hour program hosted by WEEI.com editor Rob Bradford and Red Sox reporter Alex Speier that will air every Thursday night from 7:00 pm to 8:00 pm through February. The program will focus on all off-season moves made by the Red Sox and in Major League Baseball, including free agency and trades, the GM and owners’ meetings and the league’s annual Winter Meetings, taking place this year from December 9-12 at the Walt Disney World Swan and Dolphin Resort in Orlando, FL. Bradford and Speier will be joined on a recurring basis by Red Sox manager John Farrell, general manager Ben Cherington and assistant general manager Mike Hazen. In addition, listeners will regularly hear from other managers, general managers, agents and players from around baseball.
‘There She/He Is, Miss Indiana…’ Okay, so that’s not exactly how the song goes. Nonetheless, the attractive woman you see here is Mekayla Diehl (right) who was crowned Miss Indiana USA 2014 this past Sunday. The handsome lad seated and wearing the tiara is Federated Media news and programming guru Jon Zimney of ‘95.3 FM MNC’ (Michiana News Channel) in South Bend, Indiana, and WOWO-AM/FM in Fort Wayne, Indiana. Miss Diehl visited the broadcasting facility to talk about her being crowned to represent the state of Indiana.
ObamaCare Criticism, Election Day Results, Benghazi Case, GOP 2014 and 2016 Strategies, Iran Nukes, Miami Dolphins ‘Bullying’ Story and Tony Dorsett Health Issues Among Top News/Talk Stories Yesterday (11/6). The ongoing scrutiny of the rollout of the Affordable Care Act; Tuesday’s election results; renewed criticism of the handling of the deadly Benghazi attacks; Republican prospects and strategies for the mid-term elections in 2014 and the presidential election in 2016; Iran’s nuclear weapons program; controversy over the suspension of Miami Dolphins player Richie Incognito; and former NFL great Tony Dorsett’s admission he suffers from possible effects of football injuries were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.