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‘Heard’ at the RAIN Summit…

| September 21, 2016

By Jeff McKay
TALKERS
Special Features Correspondent

 

mckayjeffwriterNASHVILLE — While media consultant Holland Cooke is covering the sessions at this year’s RAIN Summit and the NAB/RAB Radio Show, I’ve been talking to people in the hallways and am jotting down what I hear for TALKERS readers.

TrafficCarma is one of the sponsors at this year’s RAIN Summit and TrafficCast CEO Al McGowan tells TALKERS, “TrafficCarma is a mobile app for commuters.  They don’t need turn-by-turn navigation, which is how traffic is typically shown on a device.  For most of drives — like to work, to home, the airport and so on — people know where they’re going, and three or four ways to get there.  TrafficCarma is designed to quickly advise the best way at the time.  And so it’s a lot like what radio and TV have been doing for 30 years – talking about commuting conditions.  Our objective with TrafficCarma is to enable broadcasters to extend that well-earned position of advising commuters to the mobile device, and to extend advertiser relationships there as well.”

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