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Sports Radio and the Coronavirus Pandemic – Now What?

| March 31, 2020

By Andy Bloom
Andy Bloom Communications
President

 

MINNEAPOLIS — In the days leading up to MLB’s Opening Day, I advised sports radio clients regarding ideas to keep listeners interested in their stations and teams while live sports remains on hiatus due to the coronavirus.

The ideas require franchises and leagues to work with local broadcast rights holders. I didn’t have contact with any of the teams or leagues. I thought, however, it would be logical for these organizations and their local broadcast partners to help keep their brands pertinent during the pandemic. A Wall Street Journal article I read convinced me the teams and leagues will listen to the idea.

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