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Pending Business: How Do You Like to Be Coached?

| January 18, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Oops, did I just invert the pyramid — as in the traditional “it’s up to you to adjust to your manager’s style?” Does your selling style fit the station sales culture?

Even pre-pandemic, has the sales culture changed, adjusted, grown?

Let’s take a lesson from one of the most competitive environments around.

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