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April 2018 PPM Analysis:
Classic Hits-Oldies

| May 25, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of April 2018 ratings overviews dealt with spoken-word formats. Specifically, an all-news overview was posted Wednesday (5/23) and our analysis of Major League Baseball flagships (all of which are either sports talkers or news/talk) appeared yesterday (5/24). On deck Monday is the comprehensive look at news/talk.

Right now though our attention is on classic hits-oldies, with this summary comprised of PPM-market facilities that rank in the top 20 (6+, April 2018).

Bottom-line matchup: In April 2018, the typical PPM-market classic hits-oldies station generally notches a 6+-share of 5.13 and finishes #6.33. Those (6+) rank and share stats are better than both all-news (4.53/#8.75) and our particular panel of MLB flagships (3.98/#12.39).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2017 PPM Analysis: Classic Rock

| August 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature July 2017 ratings overviews of all-news stations (Tuesday, 8/22) and Major League Baseball flagships (yesterday, Wednesday, 8/23), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: The typical PPM-market classic rock station in July 2017 generally notches a 6+-share of 5.17 and finishes in sixth-place (#6.34). Those (6+) rank and (6+) AQH-share stats are better than its all-news and MLB flagship counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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April 2017 PPM Analysis: Urban AC

| May 31, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES The fourth and final installment of our four-part series of April 2017 ratings overviews deals with urban AC.

Previous special feature analyses of the most recent PPM sweep have dealt with public news/talk (last Wednesday, 5/24); Major League Baseball flagships (Thursday, 5/25); and alternative or modern rock (Friday, 5/26)

This summary is comprised of PPM-market urban ACs that rank in the top 20 (6+) in the April 2017 ratings period.

Bottom-line: The typical PPM-market urban AC station meeting the above-stated ratings criteria in April 2017 registers a 6+-share of 5.29, the best among the four genres we examined so far.

Moreover, it is customary for a qualifying urban AC to rank seventh (#7.41), which is not only the strongest of these four categories but the only one under #10 (6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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