Tag: "Localytics"

How Mobile Can Save Your Talk Radio Brand

| October 20, 2014

By Gabe Barnes
Director, Business Development
Mersoft Media 

 

barnesgabewriterKANSAS CITY — Now I know that many of you may be thinking, “What the hell is this guy talking about?”

But hear me out first.

I am not saying that if you do not embrace mobile, your station might cease to exist.  I am saying that if you don’t embrace mobile, your station WILL CEASE TO EXIST as you know it.

The general population is quickly consuming the majority of its audio content through various digital platforms, and with mobile providing 24/7 access, users are looking at a traditional broadcast’s digital offering and measuring how it stack ups against the competition.

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