Tag: "local retailers"
By Holland Cooke
To be useful and relatable and relevant and SOUND LOCAL – and to have listeners quoting you to each other – ask the question the CVS clerk asks when you bring what you’re buying to the counter: “Did you find everything you’re looking for?”
Memo: Copy Copy Like This. While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. For this week’s column, consultant Holland Cooke has collected examples instructive to commercial copy we craft for local retailers, and station imaging. Read it here.
Re-Opening Across America, Memorial Day Holiday, Michigan Protests, COVID-19 Tests/Vaccine Research, Presidential Race, Brazil Travel Ban, and ‘The Match’ Among Top News/Talk Stories Over the Weekend. States across the country begin cautiously re-opening their economies; the Memorial Day holiday takes place without the usual parades and observances; Michigan Governor Gretchen Whitmer’s battle against lockdown protesters; the number of COVID-19 tests being done in the U.S. and the global work being done to create a vaccine; the November presidential election; President Trump puts a ban on flights from Brazil as the coronavirus sweeps through the South American nation; and “The Match” featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady playing golf were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: What’s All the Fuss About? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that great sellers have always been built to work remotely. He draws a sports analogy. “High-performing athletes are regularly well-coached and prepared. Then, on their own, away from the head coach – remotely – often with private coaches, they practice. When they return for the next session they are better… the takeaway here is the individual commitment to practicing ‘remotely.’” Read his column here.
PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April PPM survey, today focusing on news/talk formatted stations. It appears that radio listeners shifted from wanting straight news about the pandemic in March – when all-news outlets saw their weekly, 6+ AQH shares shoot up – to wanting to hear analysis and discussion about the COVID-19 pandemic in April. Seventy-eight percent of news/talk stations saw their AQH shares go up during the April survey, led by big gainers such as iHeartMedia’s WISN-AM, Milwaukee (+3.5, 9.3 share), Bonneville’s KSL-AM/FM, Salt Lake City (+2.8, 8.8 share), and Cumulus Media’s WPRO-AM, Providence (+2.3, 6.1 share). It’s important to note that radio cume was down across the board in April and that dramatic increases in time spent listening are driving these AQH spikes. With that said, some impressive year-over year AQH increases happened in April. Cox Media Group’s WSB-AM/WSBB-FM, Atlanta was up 7.3 shares over April 2019 (13.9 share, #1), iHeartMedia’s KFBK, Sacramento shot up 5.6 shares (11.6 share, #1), and Emmis Communications’ WIBC-FM, Indianapolis was up 5.1 shares (10.3 share, #1). Also, in April there were 11 news/talk outlets that ranked #1 in their respective markets. See Mike Kinosian’s entire report here.
Erick Erickson Interviews Mike Pence in Sanitized Space at Waffle House HQ. Pictured above is Georgia talk radio host Erick Erickson (left) conducting an in-person interview with Vice President Mike Pence (right) on Friday (5/22) at Waffle House corporate headquarters in Norcross, Georgia. The interview aired on Erickson’s WSB-AM/WSBB-FM, Atlanta afternoon drive show on Friday and on his statewide syndicated late morning show today (5/26). Erickson says of preparing for the interview, “I didn’t have to wear a mask. The Secret Service took my temperature, made me set up all my equipment, then made me leave the room so they could sanitize everything themselves. I was not allowed back to my equipment until the interview. It was a new twist on these sorts of interviews.” The two discussed the progress being made in re-opening Georgia, the what-ifs of a potential flare-up of coronavirus cases, and what might be expected for college football this year.
KOIL, Omaha Launches New ‘Local 1290’ Program. Omaha news/talk KOIL “News Talk 1290” says it is debuting a new, daily two-hour program “focusing on the local community as our friends, neighbors and businesses begin to face the new normal.” The live program is being hosted by Neil Nelkin and will focus on everything “local” in Omaha, Nebraska and Council Bluffs, Iowa as businesses start to re-open and figure out how to go forward. Other NRG Media on-air talent will join the program as co-hosts, including Nikki and Laura from KQKQ-FM “Sweet 98.5,” Mike’l Severe and Damon Benning from KOZN-AM “1620 The Zone,” and Matt Tompkins from KOOO-FM “101.9 The Keg.” Neil Nelkin comments, “Finally a positive show about our listeners, our community and businesses within the Omaha and Council Bluffs area. We want to highlight the local business and hear their stories about how they are doing and re-opening. It’s a community feel good, as we are all in this together.”
TALKERS News Notes. The global pandemic can’t keep Stephanie Miller’s “Sexy Liberal Tour” down. Miller’s SM Radio Productions says, “Until it’s safe to travel and gather in large groups again, the hysterically funny ‘Sexy Liberal Tour’ is now set to come into fans’ homes with ‘Stephanie Miller’s Sexy Liberal Virtual Tour.’” It will debut virtually on Saturday, June 6 at 9:00 pm ET / 6:00 pm PT and will feature Stephanie Miller, John Fugelsang, Hal Sparks, Frances Callier, and Angela V. Shelton…..Nationally syndicated talk host Buck Sexton interviewed President Trump in the Oval Office for a conversation that aired on his Premiere Networks-syndicated show. Among the topics discussed were the president’s thoughts on the intelligence community, the judiciary, the “deep state,” “Russiagate,” Michael Flynn, and more. The president also told Sexton the country will “never do this again” and will deal with the coronavirus issue by employing the country’s “best resources” to put out any fires as they emerge…..The Times-Union of San Diego reports that Mexican signal XEPRS-AM, Tijuana could be back on the air as “The Mightier 1090” around July 4, to coincide with the return of Major League Baseball. As has been reported, Flagstaff, Arizona-based marketing executive Bill Hagen is leasing the former sports talk outlet and plans to build a lifestyle and sports talk station around afternoon personality – and former longtime “Mighty 1090” personality – Scott Kaplan. The sports talk format on XEPRS ended 13 months ago when Broadcasting Company of the Americas lost its lease on the signal…..GCN-syndicated host Kate Delaney is honored with a 2020 Communicator Award for Excellence from the Academy of Interactive and Visual Arts. Her DelaneyMediaGroup won in the Commercial Campaign category for “Her Story.” Delaney tells TALKERS magazine the feature airs on 70 stations and Amazon’s Echo…..Last Friday (5/22), WTKS-FM, Orlando’s “The News Junkie” radio show – hosted by Shawn Wasson, Sabrina Ambra, and Chris “C-lane” Lane – held “the World’s First Live Radio Broadcast With Social Distancing.” Pictured below is the trio at their broadcast booth. They say that fans arrived at staggered times to prevent a large crowd outside and those feeling sick were urged not to attend. Each table was limited to only a few guests and hand sanitizer and optional masks were available for all guests. Wasson says, “The show featured plenty of drinks, plenty of fun and games. What we didn’t do is have people shaking hands and hanging all over each other. We showed that with enough planning and preparation you can juggle being safe and having a blast.”
Music Radio News and Career Moves. Last week’s WKQX, Chicago radiothon supporting the Chicago Independent Venue League netted $34,000 for the association and its live music venues. The morning show trio of Brian, Ali, and Justin were on air for 34 hours and interviewed artists including Billy Joe Armstrong from Green Day, Grouplove, Silversun Pickups, Cage The Elephant, Local H, KFlay, All Time Low, Powfu, Chip Z’Nuff, and Jerry from JBTV. The event was sponsored by Goose Island Beer Company, supporting Chicago music venues since 1988…..iHeartMedia flips classic hits WJDX, Jackson, Mississippi to hip hop as “The New Real 105.1.” The station’s lineup includes “The Breakfast Club,” with DJ Envy, Angela Yee, and Charlamagne Tha God in morning drive. iHeartMedia Jackson market president Mike Comfort says, “We are excited to launch ‘The New Real 105.1’ in Jackson and bring another choice for hip hop and R&B to the market. Based on our research, we know not only is this going to connect with our market’s audience, but this format is also going to produce a strong listener base for our advertisers – things just got real!”…..iHeartMedia Philadelphia re-brands alternative WRFF as “ALT 104.5.” Station PD and midday personality Amber Miller says, “Who doesn’t love the big reveal at the end of a makeover show. Well, ta-da! Philly’s Alternative Rock station is now sounding bigger and better than ever, combining the music and personalities our listeners love with this fresh, energetic new aesthetic. The station offers listeners the same music and entertainment they crave, just with a fresh new coat of paint.”
By Holland Cooke
BLOCK ISLAND, RI — While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. These examples are instructive to commercial copy we craft for local retailers, and station imaging:
“Thank you for making us part of your together.”
DQ ad, promoting drive-through service
“If you’re over mac & cheese and PB&J’s…”
Pizza Hut delivery TV commercial