Tag: "local programming"
By Holland Cooke
NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.
By Holland Cooke
BLOCK ISLAND, RI — He told us that, first-and-foremost, he was an entertainer. And was he ever. As was the late gritty iconoclast G. Gordon Liddy, second-in back when political talk radio found traction. Either of them probably could’ve read the phone book and held our attention. Local hosts chimed-into what became a conservative chorus. Yet, as they still share the same sheet music, it’s not the same without the lead singer.
Monday Memo: Help Wanted, Local Host. “Radio’s best years were between network programming that ended at the end of the 1950s and syndicated longform that now dominates talk programming and robotic music formats that displaced local DJs.” And, in this week’s column, consultant Holland Cooke suggests how that same business model can restore the local programming “which will always be broadcasters’ silver bullet against digital competitors.” Read it here.
Pending Business: Pack Your Bags. Sales and marketing pro Steve Lapa says the demand for summer travel is very high and this category of advertiser is still adjusting to new protocols. “Consider the total packaging concept you can deliver. Many marketers in the travel industry look for strong inquiry and booking accountability. Be prepared with multiple options always considering easy access for your audience to respond. As categories regroup from pandemic business paralysis new opportunities will emerge. Adjust your thinking, planning and preparation now.” Read his column here.
KVI, Seattle Names Ari Hoffman Afternoon Drive Host. After joining Sinclair Broadcast Group’s news/talk KVI, Seattle earlier this year to fill in after Kirby Wilbur’s retirement, Ari Hoffman is officially named the permanent afternoon drive host, effective today (4/26). The station says Hoffman is a local businessman and civic activist who ran for Seattle city council in 2020 who has also appeared on FOX News, Newsmax, “The Dr. Drew Show,” “60 Minutes,” and the KOMO News documentary “Seattle is Dying.” He also reports regularly on Northwest issues in The Post Millennial. He says, “I am thrilled to be joining the amazing team at KVI. If I had known how much fun this gig would be, I would have started 20 years ago. I look forward to bringing common sense ideas and a fresh take on news, politics, and the culture wars to our listeners.” KVI program director Rick Van Cise says, “Our new afternoon host was right under our nose. What’s important to you is important to Ari. He has an engaging and entertaining perspective on local and world issues that’s enlightening and fun to hear!”
Rhode Island News/Talk Pro Ron St. Pierre Launches New Podcast. A story at RINewstoday.com highlights the new podcast being launched by Rhode Island talk radio pro Ron St. Pierre (right). The new program, “Ron and Jen’s Great Escape” – co-starring Jen Brien (left) – launches on May 3. St. Pierre was most recently hosting the morning drive show on iHeartMedia’s news/talk WHJJ, Providence until the company declined to renew his contract back in December and, in an effort to save money, put the WTAG-AM, Worcester, Massachusetts-based Jim Polito show in WHJJ’s morning drive slot. During his career, St. Pierre has also served with crosstown WPRO-AM and WABC, New York, among other media outlets. Of his new podcast, St. Pierre says, “Our goal is to provide an escape from the negativity that can overtake conversation about the day’s hot topics…an escape from the banal repetition all too often associated with talk radio. Our goal is a positive approach to news and lifestyle topics with an infusion of humor across the board.”
Westwood One’s Hoops Coverage Generates 19.2 Million Listeners. Citing an IPSOS national audience study conducted April 9-11, Cumulus Media’s Westwood One says its exclusive live coverage of the 2021 NCAA Division I Men’s Basketball Championship generated 19.2 million listeners to the play-by-play action from all 66 men’s basketball games, including eight first-round and second-round games, plus regional semifinals and finals. WWO president Suzanne Grimes comments, “We are thrilled that audio audiences for our NCAA March Madness audio coverage returned so strongly. College basketball fans were excited to experience NCAA Men’s basketball and listened across our streaming, smart speaker, and broadcast platforms.” The IPSOS study also found that listening audiences were equally distributed across demographics with 31% of listeners aged 18-34, 41% 35-64 and 27% over the age of 65. Additionally, the coverage attracted a highly educated audience that was 6% more likely than average to be college graduates and 46% more likely to have an advanced degree. 56% of the audience was employed and nearly half (47%) had household incomes of $75,000 or more.
TALKERS News Notes. On Wednesday, President Joe Biden will deliver his first speech to a Joint Session of Congress marking his 100th day in office. Salem Radio Network News is covering the speech for affiliate stations. SRN coverage will be anchored by SRN News U.S. Senate correspondent Bob Agnew and he’ll be joined by TOWNHALL News Capitol Hill correspondent Bernie Bennett…..Coverage of this year’s NFL Draft begins this week and ESPN“SportsCenter” anchors Elle Duncan and Kevin Negandhi are kicking off the network’s coverage on their “Get Up” morning show on April 29 and 30. They will also lead ESPN Radio’s NFL Draft broadcasts alongside NFL Front Office Insider Mike Tannenbaum, ESPN Radio’s Bart Scott and reporter Ian Fitzsimmons. ESPN Radio’s coverage will continue Saturday, May 1, with host Jason Fitz, NFL Draft analyst and Senior Bowl Executive Director Jim Nagy, Tannenbaum and Fitzsimmons…..C13Originals, a division of Audacy’s Cadence13, has signed on critically acclaimed bestselling author Shawn Levy for “Glitter and Might,” a documentary podcast franchise about power and influence originating from Hollywood. Season One will explore the relationship between legendary Hollywood mogul Lew Wasserman, a young actor named Ronald Reagan, and notorious labor lawyer Sidney Korshak, and the story of how they came together, and rose to become, respectively, the most powerful executive in Hollywood, the most powerful man in the world, and the most powerful lawyer in the country, forever changing the entertainment industry and the country itself.….The Independent Broadcasters Association is supporting COVID Remembrance Day on May 25 as a day of honor and reflection for those who have been lost to the pandemic. A special IBA members-only webinar is set for 2:00 pm ET on Thursday, April 29 to provide how-to instructions and outline the tools and resources that will be available to participating radio stations. COVID Remembrance Day is being produced by Paige Nienaber and CPR Promotions, in conjunction with partners MannGroup Radio, Benztown and P1 Media Group. Nienaber, who will host the webinar, says, “On COVID Remembrance Day participating stations and their listeners can reflect on the events of the past year, honor and give tribute to the victims, heroes, and people in their communities who have stepped up and been a part of the response effort. We hope every radio station in America will join us.”
Free-Form Radio Pioneer Bob Fass Dies at 87. The New York Times has the obit for legendary free-form radio personality Bob Fass, who died on April 24 at his home in Monroe, North Carolina. Fass hosted the “Radio Unnameable” overnight program on WBAI, New York for more than 50 years. Fass’s program could include any program element – avant-garde music, political talk, calls from listeners, and drop-in guests. He would have guests such as Abbie Hoffman or a young, still-largely unknown Bob Dylan. He once told an interviewer, “I’d put anyone on, because the idea was if you didn’t like what I was doing, three minutes later I’d be doing something else.”
COVID-19, Biden’s First 100 Days, Chauvin Verdict Aftermath, Border Crisis, and Oscars Among Top News/Talk Stories Over the Weekend. The number of COVID cases in the U.S., the rollout of vaccines, and the severe outbreak in India; President Joe Biden’s administration approaches its 100-day mark; the aftermath of the Derek Chauvin guilty verdict and the larger issue of race relations in the U.S.; the crush of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; and Sunday night’s Oscars ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.