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Mary Walter Exits WMAL-FM, Washington. In a Facebook post, morning drive co-host Mary Walter announces she’s done her last show with Cumulus Media’s WMAL-FM, Washington, DC. Walter says the news that Cumulus is bringing its air personalities back from their home studios to the radio studios forced her to make a lifestyle choice. She writes, “Before COVID I spent 4 years living in an apartment in MD, while my husband lived in NJ. Every Fri after the show, I would go back to my apartment (that had like 3 pieces of furniture), pack my car and drive the 4 hrs back to NJ. I’d get in, collapse and be in bed by 7p. Saturday was spent unpacking, doing laundry, housework and all the other ‘stuff’ that needs to be done. Sunday morning I would start show prepping, pack and then it was back in the car for the 4 hrs back down to MD. Plus I think it’s the only morning show in the country that starts at 5am instead of 6am and getting up at 3 wears you down. Add in that I missed every funeral, graduation, Confirmation, birthday party or life event that didn’t take place on a Saturday and I decided it was time for a change. Being able to work remotely for the last 14 months really opened my eyes to quality of life and I chose living with my husband in the house I’m paying for, seeing friends again and living as opposed to money. Don’t know where I’m going from here, but for now, I just want to read a NON-POLITICAL book, turn off the news and attend to things that have been ignored for 4 years.”
Dan Bongino to Host FOX News Channel Weekend Show. Nationally syndicated talk radio host and regular FOX News Channel contributor Dan Bongino is getting his own weekend talk show on FOX News Channel. Bongino – whose 12:00 noon to 3:00 pm ET radio show is syndicated by Westwood One – will host a 10:00 pm ET Saturday show on FNC beginning June 5. Bongino is a former Secret Service agent who’s been serving as an FNC contributor since 2019. Additionally, Bongino’s Westwood One radio program will be streamed by FOX Nation beginning May 25.
RTDNA/Newhouse School Study: More Local Radio News in 2020. The first installment of this year’s RTDNA/Newhouse School at Syracuse University study has been released as it focuses on the quantity of local news in television and radio. With regard to radio, the study finds, “More radio stations report running local news in 2020, with an increase among AM stations offsetting a slight decrease among FM stations. 70.4% of radio survey respondents overall report airing local news, though stations with news may be more likely to participate in the survey.” Going a bit further in depth, the study finds that “the average number of weekday minutes of news went up overall by less than four minutes, with all market sizes except medium markets going up modestly. Last year, medium markets led a small overall increase in local news. Weekday median – or typical – number of minutes is now fairly close from one market size to the next… The reason that the average weekday minutes in major markets is so much higher than all others is because that’s where most of the all-news stations are. Note that those stations have little effect on the median or typical number of minutes. The percentage of stations that increased the amount of local news rose by more than 10 points compared to a year ago. The percentage decreasing local news stayed about the same. The bigger the staff and the bigger the market, the more likely that local news content increased. Non-commercial stations were twice as likely to increase the amount of local news (44.1% to 21.1%) compared to commercial ones. Stations in the West were more likely to increase local news than any other region. Otherwise, no other variable made any consistent difference one way or the other.” See more here.
IAB: Podcast Revenue to Exceed $1 Billion This Year, $2 Billion by 2023. This is the fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (and sponsored by audio firms including Audacy, Cumulus Media, and iHeartMedia), and it predicts that podcasting revenue will “grow as much in the next two years as it did in the past decade.” The medium had a strong fourth quarter of 2020 (up 37% year-over-year). In 2020, podcast revenue was $842 million compared to $708 million in 2019. The study results in the prediction that podcast revenue will hit $1 billion by the end of this year and $2 billion by 2023. Among the study’s findings: dynamic ad insertion is growing rapidly – it accounted for 48% of revenue in 2019 and 67% in 2020. It also reveals that annual buys decreased by 5% from 2019 to 2020 while remnant buys increased by 6%. Cost-per-thousand is still king as 93% of podcast revenue was based on CPM while series ownership dipped from 10% of revenue in 2019 to 5% in 2020 (flat fee accounted for 2%). When it comes to podcast genre, news is still the top dog accounting for 22% of revenue in 2020. However, the genre of science jumped from just 3% of podcast revenue in 2019 to 12% in 2020. See the complete study here.
iHeartMedia and Catalina Partner for Measurement of Offline Sales. This partnership between iHeartMedia and Catalina will help the former “measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG (consumer package goods) purchases.” Catalina describes itself as “a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey.” In a press release, the companies say, “To date, podcast measurement capabilities have helped advertisers understand the impact of an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.” In addition, as part of this data partnership Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming. iHeartMedia EVP of national research David Shiffman says, “We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales. We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”
WABC ‘The Other Side of Midnight’ host Frank Morano Is This Week’s Guest on Harrison Podcast. Overnight host Frank Morano of WABC, New York is this week’s guest on the award-winning PodcastOne production, “The Michael Harrison Interview.” Morano is one of the rarest species of on-air talent in the radio business today – he is the host of a live and local all-night radio show. There are several syndicated all-night shows that are heard on hundreds of stations by millions of listeners… but very few live and local for people working all-night or just spending what could be isolated or lonely time comforted by the intimate company of a radio delivering the voices of nearby people, in real time, right there in their local city or community. When business titan, former NYC mayoral candidate and radio broadcasting maverick John Catsimatidis took ownership of WABC in 2019, he began instituting a number of innovative programming changes including, in 2020, restoring the lost tradition of broadcasting overnights with a live, local, and extremely engaged host. Morano is the perfect radio broadcaster to carry out that mission. He’s a relatively young broadcaster with a long history of loving and studying radio and he sounds great on the air. Don’t miss this insightful conversation! To listen to the podcast in its entirety please click here.
GOP vs Cheney/Influence of Trump, COVID-19, Pipeline Hack, Israel-Hamas Fighting, Voting Rights Bill, Stocks Decline/Inflation Fears, and Border Crisis Among Top News/Talk Stories Yesterday (5/12). Republicans oust U.S. Rep. Liz Cheney from her leadership role in the party and former President Donald Trump’s influence on the GOP; the rate of COVID cases in the U.S., vaccine hesitancy, and CDC guidelines; the hack of the Colonial Pipeline and the resulting gas shortage in the Southeast; the violence between Israel and Hamas and concerns about an all-out war breaking out; the debate in the U.S. Senate over President Joe Biden’s For the People voting rights act; this week’s decline in the stock market and fears of inflation; and the migrant crisis at the U.S.-Mexico border and the Biden administration’s immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
“It has the best-best of both worlds.”
SiriusXM CFO Sean Sullivan, telling the recent Deutsche Bank Annual Media, Internet & Telecom Conference how new two-way interactive 360L satellite radio receivers “can offer up other content, including podcasts and other things” such as Pandora, which SiriusXM bought two years ago, and Stitcher, acquired more recently. NOT among “other things:” Local news and personalities, which smart stations continue to offer.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Dead Lives Matter,” looks back at this past week of October 19 – October 23, 2020. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Mike Siegel, talk show host, KFNX, Phoenix; Steve Weisman, professor of law, Bentley University, Boston / founder, Scamicide.com; Dr. Renee Kohanski, psychiatrist / commentator, MDedge Psychcast; Bob Costantini, chief correspondent, Ear on the White House; and Victoria Jones, executive editor, DC Radio Company. This acclaimed news/talk radio show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD (“Freedom 93.7”), Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED (“Connect FM”), DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week ’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
iHeartMedia Acquires Voxnest. This acquisition brings podcast programmatic platform Voxnest into the iHeartMedia fold (iHM previously owned a minority stake in Voxnest). Voxnest is described by iHeartMedia as “the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving.” iHeartMedia says that now it is able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform. This additional inventory will increase the monetization of iHeartMedia’s full range of podcasts and advance the podcast marketplace for both buyers and sellers. iHeartMedia will also be able to drive greater monetization for creators of podcast content – wherever they currently publish their shows – by connecting Voxnest’s advanced ad technology with multiple publishing platforms across the industry. Voxnest ad technology capabilities also includes: Dynamic ad insertion; audience and content targeting to the right listeners based on demographics, territories, devices and interests; programmatic podcast buying across all audio platforms by providing native support of VAST and OpenRTB. iHeartMedia chairman and CEO Bob Pittman says, “This is an important addition to the iHeart digital product ecosystem, which includes our SmartAudio suite of data-driven broadcast radio advertising solutions; our position as the No. 1 commercial podcast publisher with massive distribution and promotion across all our broadcast assets; and the iHeartRadio digital platform. The addition of iHeart’s offerings to Voxnest will ensure critical mass for the platform and accelerate its growth. As we continue to invest in podcasting and lead the industry, we anticipate this acquisition will have an important impact on iHeart’s ability to more fully monetize its podcast inventory, and will also benefit the other podcast publishers that are part of the Voxnest network and the advertisers who are using it.”
KZRG, Joplin Adds Two to News Department. KZRG, Joplin, Missouri program director Peter Thiele says that in a continued commitment to Joplin and the Four-State area, the Zimmer Radio news/talk outlet is expanding its news team with the hiring of multimedia journalists Steve Scott and Dalton Evans. Thiele says Zimmer Radio is committed to local news on-air, online, and on app, focusing on breaking news, severe weather, and operating a 24-hour newsroom. Market manager Chad Elliot states, “We are excited to grow our news team at a time when other media companies are cutting their commitment to local news. Zimmer is making a stronger commitment to breaking news and weather coverage for the communities we serve.” Thiele adds, “The long-term growth of KZRG is tied to being the first stop for news, weather, and opinion and being a listener-focused destination.”
VP Broadcasting Launches New Talk Outlet in Allentown. The simulcast of WHOL-AM and W295CR in Allentown, Pennsylvania flips from a tropical music format to news/talk featuring local personality Joe Ligotti in morning drive, followed by Radio America’s Chad Benson from 9:00 am to 12:00 noon, Dana Loesch from 12:00 noon to 3:00 pm, Westwood One’s Ben Shapiro from 3:00 pm to 6:00 pm and Mark Levin from 6:00 pm to 9:00 pm. The station will air classic rock on weekends. VP Broadcasting CEO Victor Martinez names “Diamond Boy” Luis Torres program director for the station. Torres says, “I’m excited for the trust Victor has in me and for the opportunity VP Broadcasting is giving me to bring a new outlet and style to the Lehigh Valley. I believe this mix of the new generation of talk combined with classic rock music is what the area had been missing.”
SiriusXM’s Jim Meyer Confident in New Howard Stern Deal. During Thursday’s third quarter earnings call, SiriusXM CEO Jim Meyer addressed the current contract negotiations with Howard Stern. He said, “Howard tells me he’s never been happier. And our relationship with Howard is very strong. He is producing fantastic content and his show has never been better. We had very productive conversations regarding a long-term renewal of this agreement. From my perspective, we are far along, but it’s never done until it’s done. I am very confident we will have an agreement soon to announce shortly.” When asked for details on what a new deal might entail, he said, “I can tell you that where we are in the discussions today, we have a set of economics that Howard’s team is happy with and I’m happy with. Obviously, we’ve got to get the deal completed. And it would certainly be a long-term arrangement.” Thanks to Seeking Alpha for the transcript. Members can read or listen to the entire earnings call here.
TALKERS News Notes. A message to subscribers from Nielsen Audio notes that the October 2020 PPM survey is the first monthly PPM data release that will see the results of its headphone adjustment and outlier mitigation enhancements. Nielsen will host a client webinar on Tuesday, October 27 to review the data (set to be released early next week). Nielsen will also spotlight insights from the October data, along with a recent consumer sentiment study “to provide context for the organic growth we’re seeing beyond the headphone enhancement.”…..Sun Broadcast Group announces two new additions to its staff. Amanda Stetzy joins the company as media research analyst and Alyson Tiller is named assistant traffic coordinator. SBG says the new hires come on the heels of the recent expansion of the sales team, with the addition of Jackie Cardillo and Angela Codella. Chief operating officer Danno Wolkoff says, “As advertising demand continues to grow at Sun, we needed more people to support the sales team and ensure that our advertisers’ and agencies’ needs are met, and campaigns run as ordered. Amanda and Alyson will help our salespeople deliver exceptional client service and 100% accountability. I am delighted to welcome them both to Sun.” Previously, Stetzy served with Regional Reps and Tiller served with CBS Radio.
Presidential Election Issues Top News/Talk Story for October 19-23. The related presidential race, Thursday’s debate, ballot issues, the polls, and foreign election tampering all came together to make the most-talked-about story on news/talk radio this week and landing atop the Talkers TenTM. At #2 this week was COVID-19 stats & projections, health care, vaccines, and psychology. Coming in tied at #3 was accusations, scandals & corruption, the Hunter Biden emails, and Donald Trump’s Chinese bank account, followed by the economy, stimulus package, business openings, and the education crisis all tied at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
Music Radio News and Career Moves. The new chairman of the BMI board of directors is Beasley Media Group CEO Caroline Beasley. Beasley, who joined the board in 2014, most recently served as vice chairman of the BMI board. She succeeds Michael J. Fiorile, chairman of the Dispatch Printing Company, who has been elected presiding director of the BMI Board. Beasley says, “It is truly an honor to have the privilege of serving as chair of the BMI board of directors. Many thanks to Michael Fiorile for his innovative vision, tireless collaboration, and insightful leadership over the past several years in his role as chairman of the organization. I look forward to working together with the board, Mike O’Neill, and the outstanding BMI team to continue to serve the evolving needs of music creators, publishers, and licensees in today’s dynamic marketplace.”…..iHeartMedia Milwaukee’s urban contemporary WKKV “V100.7” is hosting “Your Vote is Your Voice,” a special broadcast with vice presidential candidate Senator Kamala Harris on the importance of voting, what to expect at the polls, deadlines for voting absentee, and more. The special airs Monday (10/26) from 6:00 pm to 7:00 pm and is being hosted by “V100.7” air personalities Bailey Coleman and Reggie Brown.
By Holland Cooke
BLOCK ISLAND, RI — If you’re reading this in Arizona, PLEASE be careful. As I file this week’s column on Sunday, the Active Infection rate there is 23%. Florida and Texas (14%) closed the bars, and other states that now seemed to have jumped the gun are slamming the brakes on re-opening. Wherever you are, you’re witnessing an ongoing challenge to public health…and advertiser-supported media.
“Local-Local-Local” has been the desperate plea of programmers, as corporate bloodletting whacked station staffs. Independent Texas owner Paul Gleiser, my longest-suffering client, weathered the coronavirus pandemic better than absentee-owned competitors because his sales strategy is so grassroots and focused on the service retailers deemed “essential” during the shutdown.
By Holland Cooke
Non-AM/FM audio competition is SO formidable, and ratings methodology is a memory test. So being noticed is the ballgame, earning repeat use for what earned you that notice is a big win, and being quoted or referred by a user is winning the World Series.