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Tag: "local news radio"

Monday Memo: Repeat After Me

| May 16, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:

Fifteen minutes could save you fifteen percent or more on car insurance.”

Geico…slugging-it-out with…

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Monday Memo: Lennon, McCartney, Marbourg

| March 22, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Paul McCartney mused, “You’ve got to admit, it’s getting better, a little better all the time.” John Lennon muttered, “It can’t get much worse.”

And in the words of now-retired radio traffic reporter Bob Marbourg – a rock star to heavy listeners when he was part of my WTOP crew in the 1980s – “Pick your lane and stay with it.”

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Monday Memo: When YOU Win, Congratulate THEM

| September 16, 2019

by Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Stations that still have local news people: Congratulations.  You’re capable of meaning more to listeners than your mail-it-in AM/FM competition.  And lots more than Pandora or other robotic, non-local new-tech competitors or smartphone apps.

So enter awards competitions. And when you win, tout it; but not the way self-congratulatory local TV news proof-of-performance promos do. Thank LISTENERS.

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