Tag: "local news radio"
Monday Memo: Repeat After Me
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:
“Fifteen minutes could save you fifteen percent or more on car insurance.”
Geico…slugging-it-out with…
Monday Memo: Lennon, McCartney, Marbourg
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Paul McCartney mused, “You’ve got to admit, it’s getting better, a little better all the time.” John Lennon muttered, “It can’t get much worse.”
And in the words of now-retired radio traffic reporter Bob Marbourg – a rock star to heavy listeners when he was part of my WTOP crew in the 1980s – “Pick your lane and stay with it.”
Monday Memo: When YOU Win, Congratulate THEM
by Holland Cooke
Consultant
BLOCK ISLAND, RI — Stations that still have local news people: Congratulations. You’re capable of meaning more to listeners than your mail-it-in AM/FM competition. And lots more than Pandora or other robotic, non-local new-tech competitors or smartphone apps.
So enter awards competitions. And when you win, tout it; but not the way self-congratulatory local TV news proof-of-performance promos do. Thank LISTENERS.
