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Tag: "local direct"

Pending Business: “F” is for Frequency

| February 7, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Radio is about to lose a legend and if you sell local direct, maybe it’s your fault! I’m not kidding, this is as real as it gets. Your future is at stake. I’ve already done my part, and the rest is up to you, direct sellers.

Do I have your attention?

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Monday Memo: Boozy Bartenders

| May 24, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Say “talk radio” to someone not in the business, and they conjure a caricature: Soreheads reciting catch-phrases, now seeking to dampen the patriotic zeal they themselves cheerlead in such an unqualified way for four years.

Undaunted by polls demonstrating widespread optimism as the American comeback unfolds – and TSL erosion – their daily doom-N-gloom show still accounts for most of the format’s source material.

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