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Radio: Live On Air and Everywhere

| April 16, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Both programmers and sales reps – and retail advertisers you pitch – will find this NPR/Edison Research useful.

Based on 1,500 early-2021 online interviews with Persons 18+ who had listened to radio in the past week, weighted, it’s available for free download here. Included there: video interviews with some who were surveyed, which will make you long for the days when radio funded focus groups.

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Pending Business: Warning, Speed Bumps Ahead

| March 23, 2020

By Steve Lapa
President
Lapcom Communications

 

PALM BEACH GARDENS, Fla. — No hugging, no handshake…not now, not soon, not until we get the virus all-clear.  But even then, will the sales environment ever be the same?

The impact of the coronavirus crisis on the work environment is an in-your-face lesson in the speed of change. Where and how you work, plan, think, and create, is  changing right in front of you and there are no stop signs.

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