Tag: "local businesses"
Radio: Live On Air and Everywhere
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Both programmers and sales reps – and retail advertisers you pitch – will find this NPR/Edison Research useful.
Based on 1,500 early-2021 online interviews with Persons 18+ who had listened to radio in the past week, weighted, it’s available for free download here. Included there: video interviews with some who were surveyed, which will make you long for the days when radio funded focus groups.
Pending Business: Warning, Speed Bumps Ahead
By Steve Lapa
President
Lapcom Communications
PALM BEACH GARDENS, Fla. — No hugging, no handshake…not now, not soon, not until we get the virus all-clear. But even then, will the sales environment ever be the same?
The impact of the coronavirus crisis on the work environment is an in-your-face lesson in the speed of change. Where and how you work, plan, think, and create, is changing right in front of you and there are no stop signs.
