Tag: "Local Advertising Forecast"
Salem Media Group’s Ed Atsinger Transitions to Executive Chairman; David Santrella Rises to CEO. Current Salem Media Group CEO Edward G. Atsinger III will transition to the newly created role of executive chairman of the board of directors, effective January 1, 2022 and David Santrella – currently president of broadcast media – will become chief executive officer. At the same time, David Evans – president of digital media and publishing – is promoted to chief operating officer. Salem Media Group’s current chairman, Stuart W. Epperson, will resign from Salem’s board of directors, transitioning to the position of chairman emeritus and Stuart W. Epperson, Jr. will join the board of directors, filling the vacancy created by Mr. Epperson Senior’s resignation. In the executive chairman role, Atsinger will be chairman of the board, assuming leadership of the board of directors while providing oversight and guidance to both the CEO and COO. Atsinger will continue to be engaged full-time and focus more of his attention on macro strategy and planning, M&A, external relationships, government affairs and leadership development. He comments, “I am pleased to serve as executive chairman and to oversee the succession to the next generation of leadership of our company. I am looking forward to working with the executive team to continue Salem’s vitally important mission of serving the media needs of the audiences interested in Christian content and public policy programming with a traditional conservative focus. With Salem well-positioned for continued growth into the future, now is the right time to take the next step in implementing our long-term leadership transition. We have a tremendously talented, deep and dedicated leadership team at Salem. David Santrella and David Evans each have played a critical role in developing and executing the strategy in place today, and I am confident they have the vision, skills, experience and capabilities necessary to provide continued leadership of Salem well into the future.” Speaking about his new role, David Santrella states, “I am deeply honored to have been appointed as Salem’s next CEO. I look forward to working in close partnership with David Evans to take advantage of the tremendous opportunities that exist in today’s media landscape, to further the mission of our company and to grow our business. I am blessed that I will have Ed alongside me in my new role.”
WBBM-AM/WCFS-FM, Chicago Names Cisco Cotto Morning Drive Anchor. Chicago all-news WBBM-AM/WCFS-FM appoints Cisco Cotto the morning drive news anchor, taking over for Pat Cassidy, who recently announced his retirement. Audacy Chicago regional president and market manager Rachel Williamson comments, “We are excited to welcome Cisco into morning drive. He has proven to be a true professional and teammate for the last seven years both reporting and anchoring on WBBM. Not only does he bring a bright energy but is a great communicator and strong journalist – the perfect combination as Chicagoans wake up each morning.” About his new role, Cotto says, “Pat and Felicia [Middlebrooks] spent many years as voices Chicagoans trusted to wake them up with all of the most important stories to start their day. I’ll work hard to maintain what they built. Thanks to Ron Gleason, Greg Solk, and Rachel Williamson for trusting me with such an important show on this great station. I look forward to continuing to be a small part of the award-winning news team on WBBM for many years to come.” Assuming the midday and noon business hour anchoring position is Rob Hart, who has been with WBBM since 2016.
WGAC, Augusta and Talk Host Austin Rhodes Sued for Defamation. A suit has been filed in Gwinnett Superior Court in Georgia by James Faller II who says in the complaint that WGAC, Augusta talk host Austin Rhodes defamed him through “false, malicious and defamatory” statements. Faller appears to be representing himself as the complaint is not signed by an attorney representing him. Faller alleges that Rhodes called him a “fraud,” “weirdo,” and “felon” and says Rhodes spoke with local politicians and warned them about associating with Faller. A story in the Augusta Press indicates that Faller admits to having served two years in federal prison on a felony conviction but says that he’s actually a whistleblower and he went to prison due to a government conspiracy against him. Faller also alleges that Rhodes’ refusal to allow him to appear on his radio show violates his First Amendment rights. Beasey Media Group is also named in the suit and it’s expected the company will seek to have the suit dismissed.
KHTK-AM, Sacramento Announces On-Air Changes for the New Year. A series of talent moves at Bonneville’s Sacramento sports talk KHTK-AM will take place beginning January 4, 2022. Current afternoon drive host Jason Ross will move to mornings to join Carmichael Dave. At the same time, Justin Marshall will move away from the on-air portion of his role to solely focus on his duties as assistant program director and morning show producer. The afternoon drive show will be hosted by program director Nick Cattles who will be joined by a rotating cast of co-hosts each day from 4:00 pm to 5:00 pm.
BIA Advisory Predicts Radio Ad Spend Will Rise 5.5% to $13.54 Billion in 2022. Looking ahead to 2022, BIA Advisory Services reveals it has increased its U.S. Local Advertising Forecast for the year to $173.3 billion from its earlier estimate of $161.5 billion issued in the late summer. The 2022 forecast indicates an 11.4% increase over 2021 due to faster than anticipated growth in digital advertising and a strong political year. Traditional media ad revenue still maintains a slight advantage over digital at 50.8% of the ad spend ($88 billion), while digital media will get 49.2% of the ad spend at $85 billion. Looking at the radio industry, BIA predicts that radio ad spend will be $13.54 billion, a 5.5% increase over 2021’s $12.79 billion. For 2021, radio’s ad spend on over-the-air will be $10.91 billion with $1.88 billion coming from digital (website, streaming and mobile apps). Next year, radio ad spend is forecast to be $11.37 billion for over-the-air and $2.17 billion for digital. BIA SVP and chief economist Mark Fratrik says, “2021 has been a year of fluctuations. The first two quarters of the year saw strong growth, with some stalling in Q3 once the Delta variant appeared late summer. We’ve taken pandemic concerns plus inflation and supply chain issues into account to prepare our local media estimates and, overall, we are bullish on ad revenue for 2022.”
WTOP-FM, Washington Was Top Radio Biller for 2020. As a sidebar to the previous story about BIA Advisory Services’ Local Advertising Forecast, the company has revealed the top radio billers for last year. The top-billing station for 2020 was Bonneville’s all-news WTOP-FM, Washington with $62 million. Rounding out the top 10 were: iHeartMedia’s KIIS-FM, Los Angeles and WLTW-FM, New York with $38.9 and $30.8, respectively; Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta was #4 with $30 million; Audacy’s all-news WBBM-AM/WCFS-FM, Chicago was #5 with $29.7 million; Beasley Media Group’s sports talk WBZ-FM, Boston was #6 with $29.6 million; iHeartMedia’s KBIG, Los Angeles and WHTZ, New York were #7 and #8 with $29.35 million and $29.3 million, respectively; Audacy’s all-news WINS-AM was #9 with $28.1 million and Audacy’s sports talk WFAN, New York was #10 with $28 million.
COVID-19, Build Back Better, 2022 Midterm Elections, Trump Sues NY AG, January Investigation, Russia’s Ukraine Aggression, and Potter/Maxwell Trials Among Top News/Talk Stories Yesterday (12/20). The Omicron coronavirus variant sweeps across the U.S., the push for booster shots, and the pushback against mandates; Senator Joe Manchin’s blow to President Joe Biden’s Build Back Better plan; Republicans savoring early predictions of taking back Congress in the 2022 midterm elections; former President Donald Trump sues New York attorney general Letitia James to prevent investigation of his businesses; the investigation into the January attack on the Capitol; Russia’s ongoing military aggression at the Ukraine border; and the trials of former police officer Kim Potter in the shooting of Daunte Wright and Jeffrey Epstein associate Ghislaine Maxwell were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.