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Tag: "local advertisers"

Pending Business: Don’t Fight Santa

| May 4, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — This you know: Radio reaches more people on a weekly basis than any other platform. Every piece of research you see, says every week 92% of us are touched by radio. What you don’t see? The majority of the local market ad spend. Why even raise that point, now, today when there is no normalcy in the business world?

It’s important, now more than ever, here’s why.

Your “platform”, i.e. radio station, is under intellectual attack.

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Monday Memo: Freebie of the Year?

| April 27, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Commercial broadcasters subsist on advertising by businesses, most-of-which are OUT of business now.  But as we watch television, we’re seeing local TV advertisers emulate the pertinent, tasteful way national commercials acknowledge what’s happening, and convey that “we’ve got your back;” or, simply, “Be safe.”  And radio must too.

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