Tag: "listeners"

Tuesday, May 26, 2020

| May 26, 2020

Memo: Copy Copy Like This. While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. For this week’s column, consultant Holland Cooke has collected examples instructive to commercial copy we craft for local retailers, and station imaging. Read it here.

Re-Opening Across America, Memorial Day Holiday, Michigan Protests, COVID-19 Tests/Vaccine Research, Presidential Race, Brazil Travel Ban, and ‘The Match’ Among Top News/Talk Stories Over the Weekend. States across the country begin cautiously re-opening their economies; the Memorial Day holiday takes place without the usual parades and observances; Michigan Governor Gretchen Whitmer’s battle against lockdown protesters; the number of COVID-19 tests being done in the U.S. and the global work being done to create a vaccine; the November presidential election; President Trump puts a ban on flights from Brazil as the coronavirus sweeps through the South American nation; and “The Match” featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady playing golf were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: What’s All the Fuss About? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that great sellers have always been built to work remotely. He draws a sports analogy. “High-performing athletes are regularly well-coached and prepared. Then, on their own, away from the head coach – remotely – often with private coaches, they practice. When they return for the next session they are better… the takeaway here is the individual commitment to practicing ‘remotely.’” Read his column here.

PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April PPM survey, today focusing on news/talk formatted stations. It appears that radio listeners shifted from wanting straight news about the pandemic in March – when all-news outlets saw their weekly, 6+ AQH shares shoot up – to wanting to hear analysis and discussion about the COVID-19 pandemic in April. Seventy-eight percent of news/talk stations saw their AQH shares go up during the April survey, led by big gainers such as iHeartMedia’s WISN-AM, Milwaukee (+3.5, 9.3 share), Bonneville’s KSL-AM/FM, Salt Lake City (+2.8, 8.8 share), and Cumulus Media’s WPRO-AM, Providence (+2.3, 6.1 share). It’s important to note that radio cume was down across the board in April and that dramatic increases in time spent listening are driving these AQH spikes. With that said, some impressive year-over year AQH increases happened in April. Cox Media Group’s WSB-AM/WSBB-FM, Atlanta was up 7.3 shares over April 2019 (13.9 share, #1), iHeartMedia’s KFBK, Sacramento shot up 5.6 shares (11.6 share, #1), and Emmis Communications’ WIBC-FM, Indianapolis was up 5.1 shares (10.3 share, #1). Also, in April there were 11 news/talk outlets that ranked #1 in their respective markets. See Mike Kinosian’s entire report here.

Erick Erickson Interviews Mike Pence in Sanitized Space at Waffle House HQ. Pictured above is Georgia talk radio host Erick Erickson (left) conducting an in-person interview with Vice President Mike Pence (right) on Friday (5/22) at Waffle House corporate headquarters in Norcross, Georgia. The interview aired on Erickson’s WSB-AM/WSBB-FM, Atlanta afternoon drive show on Friday and on his statewide syndicated late morning show today (5/26). Erickson says of preparing for the interview, “I didn’t have to wear a mask. The Secret Service took my temperature, made me set up all my equipment, then made me leave the room so they could sanitize everything themselves. I was not allowed back to my equipment until the interview. It was a new twist on these sorts of interviews.” The two discussed the progress being made in re-opening Georgia, the what-ifs of a potential flare-up of coronavirus cases, and what might be expected for college football this year.

KOIL, Omaha Launches New ‘Local 1290’ Program. Omaha news/talk KOIL “News Talk 1290” says it is debuting a new, daily two-hour program “focusing on the local community as our friends, neighbors and businesses begin to face the new normal.” The live program is being hosted by Neil Nelkin and will focus on everything “local” in Omaha, Nebraska and Council Bluffs, Iowa as businesses start to re-open and figure out how to go forward. Other NRG Media on-air talent will join the program as co-hosts, including Nikki and Laura from KQKQ-FM “Sweet 98.5,” Mike’l Severe and Damon Benning from KOZN-AM “1620 The Zone,” and Matt Tompkins from KOOO-FM “101.9 The Keg.” Neil Nelkin comments, “Finally a positive show about our listeners, our community and businesses within the Omaha and Council Bluffs area.  We want to highlight the local business and hear their stories about how they are doing and re-opening. It’s a community feel good, as we are all in this together.”

TALKERS News Notes. The global pandemic can’t keep Stephanie Miller’s “Sexy Liberal Tour” down. Miller’s SM Radio Productions says, “Until it’s safe to travel and gather in large groups again, the hysterically funny ‘Sexy Liberal Tour’ is now set to come into fans’ homes with ‘Stephanie Miller’s Sexy Liberal Virtual Tour.’” It will debut virtually on Saturday, June 6 at 9:00 pm ET / 6:00 pm PT and will feature Stephanie Miller, John Fugelsang, Hal Sparks, Frances Callier, and Angela V. Shelton…..Nationally syndicated talk host Buck Sexton interviewed President Trump in the Oval Office for a conversation that aired on his Premiere Networks-syndicated show. Among the topics discussed were the president’s thoughts on the intelligence community, the judiciary, the “deep state,” “Russiagate,” Michael Flynn, and more. The president also told Sexton the country will “never do this again” and will deal with the coronavirus issue by employing the country’s “best resources” to put out any fires as they emerge…..The Times-Union of San Diego reports that Mexican signal XEPRS-AM, Tijuana could be back on the air as “The Mightier 1090” around July 4, to coincide with the return of Major League Baseball. As has been reported, Flagstaff, Arizona-based marketing executive Bill Hagen is leasing the former sports talk outlet and plans to build a lifestyle and sports talk station around afternoon personality – and former longtime “Mighty 1090” personality – Scott Kaplan. The sports talk format on XEPRS ended 13 months ago when Broadcasting Company of the Americas lost its lease on the signal…..GCN-syndicated host Kate Delaney is honored with a 2020 Communicator Award for Excellence from the Academy of Interactive and Visual Arts. Her DelaneyMediaGroup won in the Commercial Campaign category for “Her Story.” Delaney tells TALKERS magazine the feature airs on 70 stations and Amazon’s Echo…..Last Friday (5/22), WTKS-FM, Orlando’s “The News Junkie” radio show – hosted by Shawn Wasson, Sabrina Ambra, and Chris “C-lane” Lane – held “the World’s First Live Radio Broadcast With Social Distancing.” Pictured below is the trio at their broadcast booth. They say that fans arrived at staggered times to prevent a large crowd outside and those feeling sick were urged not to attend. Each table was limited to only a few guests and hand sanitizer and optional masks were available for all guests. Wasson says, “The show featured plenty of drinks, plenty of fun and games. What we didn’t do is have people shaking hands and hanging all over each other. We showed that with enough planning and preparation you can juggle being safe and having a blast.”

Music Radio News and Career Moves. Last week’s WKQX, Chicago radiothon supporting the Chicago Independent Venue League netted $34,000 for the association and its live music venues. The morning show trio of Brian, Ali, and Justin were on air for 34 hours and interviewed artists including Billy Joe Armstrong from Green Day, Grouplove, Silversun Pickups, Cage The Elephant, Local H, KFlay, All Time Low, Powfu, Chip Z’Nuff, and Jerry from JBTV. The event was sponsored by Goose Island Beer Company, supporting Chicago music venues since 1988…..iHeartMedia flips classic hits WJDX, Jackson, Mississippi to hip hop as “The New Real 105.1.” The station’s lineup includes “The Breakfast Club,” with DJ Envy, Angela Yee, and Charlamagne Tha God in morning drive. iHeartMedia Jackson market president Mike Comfort says, “We are excited to launch ‘The New Real 105.1’ in Jackson and bring another choice for hip hop and R&B to the market. Based on our research, we know not only is this going to connect with our market’s audience, but this format is also going to produce a strong listener base for our advertisers – things just got real!”…..iHeartMedia Philadelphia re-brands alternative WRFF as “ALT 104.5.” Station PD and midday personality Amber Miller says, “Who doesn’t love the big reveal at the end of a makeover show. Well, ta-da! Philly’s Alternative Rock station is now sounding bigger and better than ever, combining the music and personalities our listeners love with this fresh, energetic new aesthetic. The station offers listeners the same music and entertainment they crave, just with a fresh new coat of paint.”

Memo: Copy Copy Like This

| May 26, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. These examples are instructive to commercial copy we craft for local retailers, and station imaging:

“Thank you for making us part of your together.”
DQ ad, promoting drive-through service

“If you’re over mac & cheese and PB&J’s…”

Pizza Hut delivery TV commercial

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Monday Memo: Coronavirus Conundrum

| March 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Keywords have never been more important – not just in composing and posting digital content – but in on-air content too.  Especially now.

Non-AM/FM audio competition is SO formidable, and ratings methodology is a memory test.  So being noticed is the ballgame, earning repeat use for what earned you that notice is a big win, and being quoted or referred by a user is winning the World Series.

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Monday, December 16, 2019

| December 16, 2019

Former Mega-Church Pastor Sues Mancow Muller for Defamation. In a complaint filed in Cook County Circuit Court in Illinois, WLS-AM, Chicago morning drive personality Erich “Mancow” Muller is being sued by James MacDonald, the former pastor of the Harvest Bible Chapel church.  MacDonald is seeking $50,000 in compensatory damages and punitive damages to be determined at trial.  The back story is that Mancow and MacDonald were once close, with Mancow a fan who publicly lauded MacDonald’s Chicagoland megachurch.  Over time, Mancow became disenchanted with MacDonald and ultimately recorded conversations in which MacDonald allegedly spoke of planting child porn on the computers of his enemies.  That got MacDonald fired from his position with the church.  MacDonald argues that Mancow used his radio show to destroy him and his surreptitious recordings were illegal.  The complaint also targets Cumulus Media for allowing Mancow to broadcast his speech about MacDonald and for “negligent hiring” – implying the history of defamation allegations against Mancow should have been enough to prevent him from being hired.

Monday Memo: Don’t list To-Do. “Assume that your listener is busier than you are,” cautions consultant Holland Cooke.  In this week’s column, he notes how some radio talkers seem to be over-estimating listeners’ attention.  Read it here.

Impeachment, 2020 Presidential Race, IG’s FBI Report, Chinese Diplomats Expelled, U.S.-China Trade Talks, Dem Congressman Flips, India’s Citizenship Rule, UK Election Aftermath, and Richard Jewell Film Among Top News/Talk Stories Over the Weekend. The impeachment proceedings against President Trump; the Democrats vying to challenge President Trump in 2020; the criticism of the FBI in the wake of the inspector general’s scathing report; two Chinese diplomats are expelled from the U.S. after suspicion of espionage; the trade talks between the U.S. and China; plans by New Jersey Congressman Jeff Van Drew to leave the Democratic Party for the Republican Party; the controversy over India’s citizen rule that doesn’t apply to Muslims; the aftermath of Boris Johnson’s UK prime minister victory; and the poor weekend box office for the Richard Jewell film were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

FOX News Talk Superstar Brian Kilmeade Is Guest on Harrison Podcast. Cross-platform, multi-media personality Brian Kilmeade is the guest on the award-winning PodcastOne series “The Michael Harrison Interview.” He is co-host with Ainsley Earhardt and Steve Doocy of the very popular daily ‘FOX & Friends” show on FOX News Channel from 6:00 am to 9:00 am ET. Then he runs down the hall to host his daily 9:00 am to 12:00 noon ET nationally syndicated “Heavy Hundred” talk show on FOX News Radio. Both of his shows are famously among the favorites of the President of the United States and, of course, politically controversial. Kilmeade is the 2019 recipient of the prestigious TALKERS Freedom of Speech Award. As a best-selling author, he is proving himself to be an extremely contemporary and communicative storyteller of great events in American history. With co-author Don Yaeger, he penned George Washington’s Secret Six, followed by Thomas Jefferson and the Tripoli Pirates and then Andrew Jackson and the Miracle of New Orleans – all published by Sentinel. These three history books have already gone well past the million mark in sales. Now he has another book about American history, and it is extremely exciting and informative. It’s titled, Sam Houston & the Alamo Avengers: The Texas Victory that Changed American History (Sentinel, 2019). Harrison and Kilmeade engage in a lively dialogue about the nature of leadership, past and present as well as the rigors of hosting a live, three-hour radio show while major news – such as the impeachment hearings – is breaking in real time. Don’t miss this! To listen to the podcast in its entirety, please click here or click on the player box that appears in the right-hand column on every page of Talkers.com.

Joey Hudson’s ‘Breakfast Broadcasts’ on WGTK, Greenville Benefit the Salvation Army’s Red Kettle Campaign.  Morning drive talk radio personality Joey Hudson (pictured above at the mic) is making the rounds in Upstate South Carolina and Western North Carolina broadcasting his show from breakfast restaurants while ringing the bell and asking listeners to donate to the Salvation Army.  To date, Hudson’s listeners have raised more than $30,000.  Hudson’s show is based at Salem Media Group’s WGTK-FM, Greenville, South Carolina “94.5FM The Answer.”  He says, “I have this wonderful platform to ask people to give generously and why not spend some time out in the communities we serve to raise funds and awareness of the wonderful work being done by the Salvation Army.”

Taylor Leads Townsquare’s Rochester, Minnesota Cluster. Management and sales pro Ben Taylor is named market president and chief revenue officer for Townsquare Media’s Rochester/Preston, Minnesota station group that includes news/talk KROC-AM and sports talk KLOM-AM “1520 The Ticket” and seven music brands.  Taylor was most recently VP of sales for iHeartMedia in Minneapolis.  Townsquare regional VP Kelly Quinn says, “Ben’s vast experience in radio and digital, both on-air and in sales, combined with his leadership experience as a coach and volunteer firefighter, make him an ideal fit to lead our team in Rochester/Preston.  We’re poised for a strong 2020, building on the growth we had in 2019, with incredible on-air ratings and digital content, and by continuing our ‘Local First’ focus.”

Townsquare Media Execs Receive New Contracts. In a filing with the Securities Exchange Commission, Townsquare Media reveals it has entered into letter agreements that amend the employment deals with CEO Bill Wilson, CFO Stuart Rosenstein, COO Local Media Chief Erik Hellum and executive chairman Steven Price.  The agreements extend the terms of their deals through October 16, 2023 for Wilson and Rosenstein and through October 25, 2023 for Hellum. The letter agreements also provide that in the event of the executive’s termination by the Company without cause or by the executive for good reason, all outstanding, vested stock option awards will remain exercisable for 24 months following the executive’s termination date or, if earlier, until the original expiration date of the stock option award, and that all outstanding equity awards will fully accelerate and vest upon a change in control of the Company.

TALKERS News Notes. The best interviews from this year’s Howard Stern programs on SiriusXM are being packaged in a 19-episode podcast series on Pandora.  Titled, “Howard Stern: 19 from 2019” includes interviews with: Jennifer Aniston, Russell Crowe, Robert Downey Jr., and Kristen Stewart; musicians including The Black Crowes, Def Leppard, Billie Eilish, and Adam Levine; comedians including Jimmy Kimmel, Tracy Morgan, Seth Rogen, and Adam Sandler; and newsmakers such as Hillary Clinton…..There’s a webinar on Wednesday (12/18) from Edison Research that focuses on moms and social media.  Edison says, “The Infinite Dial study estimates that there are 15 million fewer Facebook users in the U.S. today than there were in 2017.  However, among Moms in the U.S., Facebook remains strong year over year.”   The webinar will “debut data from this study that explores moms’ usage, perceptions, and sentiments of all social media.  This is a new survey conducted in the second half of 2019 among a sample of moms in the U.S.  It includes why they use social media, what they use it for, and how they feel about using it – and how their feelings and actions don’t always align.”…..WTKN-FM, Myrtle Beach, South Carolina “Talk 94.5” is airing “The Jared Dillian Show,” hosted by self-made millionaire Jared Dillian.  He says, “I’m proud to be a part of the WTKN family and I couldn’t be more impressed by everyone’s professionalism in producing this show.”  The Jared Dillian Show is part of the 24/7 Smart Talk Radio Network, based in Chicago and distributed by Envision Networks…..Pictured at left is Salem Radio Network East Coast affiliate relations manager Jim Bligh in a still shot from Netflix’s The Irishman in which he plays a mob supporter of Teamsters boss Jimmy Hoffa.  He tells TALKERS, “As someone who grew up in Brooklyn and Staten Island, I literally jump at any chance to be in a Martin Scorsese movie… it’s an offer you can’t refuse. LOL.”…..Entercom sports talker WSSP, Milwaukee “105.7 FM The Fan” helped raise more than $200,000 in cash and the value of toys to benefit Children’s Wisconsin and Robyn’s Nest during its 13th annual “WSSP Toy Drive.”  This marks a record-breaking year for the fundraiser, topping the $160,000 that the station raised in 2018…..Pictured below is Westwood One talk host Jim Bohannon reprising his role as Santa Claus for the Collins Children’s Home of Seneca, South Carolina.

Internationally Noted Artist Inspired by TALKERS Panels.  A world-renowned artist living and working in South America who is a fan of American talk media and reads TALKERS regularly has created a painting titled “Talking Heads” that she says was inspired by the convention and workshop panel discussions that she sees in this trade journal.  Clearly, this is an abstract work subject to interpretation.  Bobbie Winston (a.k.a. La Femme Bobbíe) is a multi-award-winning American artist living and painting in Rio de Janeiro since 1988.  She has a world-wide following that enjoys her highly identifiable style.  She paints wildly abstract portraits, full human figures, and imaginative, surrealistic scenarios marked by dramatic features and bold, striking colors.  Her perspective on the human condition is cosmic, inclusive, and evolved. Bobbie Winston’s Facebook page can be accessed here.

Music Radio News and Career Moves. Programing pro Kelly Gueno is promoted from programming assistant to assistant program director for iHeartMedia Chicago’s urban programming.  In this role, Gueno will assist with brand support for all urban programming and digital operations for “V103,” WGCI and “Inspiration 1390.”  She reports to VP of urban programming Derrick Brown.  He says, “I couldn’t be more thrilled with Kelly’s expanded role.  She literally grew up at our stations and it has been absolutely gratifying to see Kelly’s progress from our promotions department, to being a programming assistant, and now, assistant program director for our iconic urban brands.  Kelly’s passion, skill and insight will be invaluable as we navigate our ever-changing media landscape.”…..Pictured below are the staff of Beasley Media Group’s country WKLB-FM, Boston at the Secret Superstar Holiday Jam last Thursday (12/12) at the House of Blues.  The station officially announced the show about six weeks ago and sold the venue out without divulging the names of the talent (Dan + Shay and Lauren Alain) that would be performing until the day before the show!  Pictured below are (clockwise from l-r): Summer Harlow, director, Northeast promotion, Mercury Nashville; Lauren Alaina; Dan Smyers; Shay Mooney; Dawn Santolucito, music and marketing director, WKLB; Kristen Williams, SVP radio & streaming, Warner Music Nashville; Heather Propper, regional manager, radio & streaming, WAR; and WKLB PD David Corey.

Monday Memo: Don’t List To-Do

| December 16, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Talkers: DON’T begin your show with a list of what-you’re-planning-to-talk-about today.

  • The listeners local advertisers want to reach most are busy people, high-TSL in-car users.  Every time they stop that car, they take money out of their pockets.  Got that picture?
  • These folks have their own To-Do lists, and theirs are probably longer than yours.  You get to sit still for 3 or 4 hours. So it’s your job to keep-up-with them, not vice-versa.  Everything we do needs to be as helpful, useful, and listener-centric as possible; and succinctly offered.

Logical enough, right?  Yet, too typically, hosts I hear in my travels sound like they think listeners are sitting remarkably still, taking notes on graph paper.  The show, or the hour, begins with a list of all-the-things-I’ll-be-getting-to over the next several hours.

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Monday Memo: Retire ‘Trivia’

| June 24, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m NOT saying don’t do call-in contests that ask listeners to think.  Do that!  Even folks who don’t call-in will be talking-back to the radio. And with ratings being a memory test, anything that makes people more-active listeners will help.

What I’m saying is don’t call your call-in contest “trivia,” for four reasons:

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