By Jon Quick
“Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”
–John Whitmore, Coaching for Performance: Growing Human Potential and Purpose: The Principles and Practice of Coaching and Leadership
CARMEL, Ind. — Many programmers just don’t do it, though it’s the most important part of their role, or at least it used to be. Coaching talent for: Great preparation. Powerful execution. Compelling communication. Audience retention. Better relating to the listener.
Ask today’s program director and too often you hear, “I don’t have the time.”
Programmers are often so caught up in corporate matters or minutiae that they really don’t have the time by the end of the day.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Do you remember this rule from basic sales training? Radio is a frequency medium. Radio is the more efficient way to deliver a message with high repetition to a qualified audience and for measurable results; your message needs to hit your target audience at least_____times.
How many times should a target consumer hear an audio message to generate response?
Pick a reasonable number that will trigger a purchase cycle, before the message becomes an irritant. Can’t find a number? You are not alone. I think the rules have changed faster than you realize.
By Kathy Carr
Howie Carr Radio Network
It’s a new world and many stations now have only one or two non-syndicated shows. But that doesn’t mean the remaining talent shouldn’t be out doing “the old meet ‘n’ greet,” not just with the advertisers, but with the listeners.
Sadly, even before COVID, in many markets it seemed like the talent had vanished into the Witness Protection Program, broadcasting from what Dick Cheney used to call a “secure undisclosed location.”
Monday Memo: Staples’ Savvy. Whether you’re a broadcaster or podcaster – “and ESPECIALLY if you write promo or commercial copy or if you sell” – consultant Holland Cooke urges humility about the listener’s attention. In this week’s column, he shares success tactics from the office supply superstore. Read it here.
Pending Business: Habits. Sales and marketing pro Steve Lapa is a fan of those books and articles that detail the habits of successful people and in today’s column he boils them down to three that have been used by successful radio sellers but are not always practiced these days. Read more here.
Will Marotti Announces Exit from WTIC-AM, Hartford. On today’s radio program, Pastor Will Marotti told his listeners of Entercom’s news/talk WTIC-AM, Hartford that he’s leaving his radio program after this Friday’s show in order to focus on his role with the New Life Church in Meriden, Connecticut. Marotti hosts the late morning show (9:00 am to 12:00 noon) but he’s held numerous positions with WTIC over the years. He partnered with former Connecticut Governor John Rowland from 2010 to 2012 in the afternoon drive daypart. He took over that program hosting it solo after Rowland resigned from the station after being brought up on charges of campaign fraud and corruption. Marotti continued to serve as a fill-in personality but returned to WTIC to host late mornings full time after Jim Vicevich retired from his show in December of 2019 to focus on his battle with Lupus.
Debating Dr. Seuss. The brand-new weekly podcast dedicated to tackling the education crisis in America – produced and hosted by WPHT, Philadelphia midday host Dom Giordano – is off to a flying start. In this week’s “Readin’ Writin’ and Reason” podcast, Giordano sits down with American University professor Omekongo Dibinga, one of America’s leading critics of Dr. Seuss. They debate Seuss, cancel culture, and critical race theory. Giordano also speculates on people who might still read Dr. Seuss to kids in public settings. This podcast series is particularly timely and potent drawing upon Giordano’s well-established reputation as one of the leading experts on education in talk radio. It can be heard at 1210WPHT.com and Radio.com.
January PPM Spoken-Word Summary. TALKERS magazine managing editor Mike Kinosian presents his final analysis of Nielsen Audio’s January 2021 PPM survey with today’s report highlighting the news/talk, news, sports talk, and public radio news/talk stations that finished in the top five (weekly, 6+ AQH share) as well as the five stations in each of those four formats that posted the highest AQH share. See his report here.
Bloomberg Radio Marks Pandemic Anniversary with Month-Long Daily Series. Radio news service Bloomberg Radio is launching a special daily series titled, “A Year Like No Other,” that examines how the COVID-19 pandemic has changed life and business in America. Syndicator Key Networks says the series “will draw upon Bloomberg’s vast resources to provide radio listeners with daily glimpses of what has changed over the past year, how it has changed, and whether it will ever again be the same.” The series debuts on Monday, March 15 and will take a look at a different industry or way of life that underwent a monumental change in the past year due to COVID-19. Al Mayers, global head of Bloomberg Television and Radio says, “The series will showcase the range of Bloomberg’s business journalism and our wide reporting on the COVID-19 pandemic and its effects. We look forward to bringing this new content marking the past year to our audience.” Key Networks chief revenue officer Dennis Green adds, “Bloomberg’s news team has once again produced content for our affiliates that provides an in-depth look at a story that impacts listeners across the country. This is the type of service and information that Bloomberg affiliates receive 24/7, 365 that is second to none.”
Hubbard Radio’s WTOP Launches PodcastDC. Washington, DC all-news WTOP and sister WFED-AM owner and operator Hubbard Radio announce the debut of PodcastDC – a new podcast app built specifically for the Washington DC region. Hubbard says the new mobile app, which soft launched in January, showcases podcasts that feature voices, topics and stories that are rooted in the nation’s capital. Hubbard Radio VP of digital strategy Jeremy Sinon says, “In a world with 800,000 podcasts available, it’s easy to understand how local can get lost. If your main source of discovery for podcasts is one of the big podcast apps, you would have a hard time knowing that local content even exists. We’re trying to solve that problem by giving Washingtonians an app that is dedicated to serving them audio that caters to their local interests.” Hubbard says the new app is also aimed at making locally produced audio more discoverable and more profitable for its creators. Users will find hundreds of podcasts from independent local content creators like PodcastDC’s own marketing strategist Elly Rowe, who also produces and hosts the podcast “Women-Owned Wednesday By Elly Jane,” which highlights local female entrepreneurs, artists, creators and more. “The sheer number of podcasts and audio content available makes it hard to stand out on a more local level,” Rowe says. “PodcastDC creates an excellent opportunity to help highlight independent D.C. podcasters with content that is not only relevant to local listeners but also deserves more national attention.”
WHBY-AM, Appleton, Wisconsin Talk Host Kathy Keene to Retire. Longtime WHBY-AM, Appleton, Wisconsin talk host Kathy Keene announces she’ll retire from the station and her role as host of the “Good Neighbor Show” on May 28. Keene joined the Woodward Communications station in January of 1981 and on September 6 of that year became the host of the “Good Neighbor Show.” Woodward Communications says that during her time with the station, she was awarded the Social and Digital Media “Best Personality” award at the 2016 Wisconsin Broadcasters Association awards. She was recently honored in 2018 with the Wisconsin Broadcasters Local Legend Award. Keene comments, “Time has come for me to leave my career in radio. It’s been 40 years and it’s been a great 40 years, let me tell you. I have met so many wonderful people along the way. I have spoken with thousands of people: authors, teachers, historians, community leaders, artists and entertainers, experts in every imaginable field. And you, the ‘Good Neighbor’ listeners have always been a large part of the essence of the show. And I will miss you.”
Leverage All Your Past, Present And Future Content For Years To Come
You create original, unique, and compelling content but most of it vaporizes if it’s not listened to in near-real time. All your sound bites, interviews and archived show audio are valuable assets that you need to make easily discoverable in a timely manner. Empower your archive of show content with in-depth search capabilities to ensure you can repurpose and remonetize everything you create. Let Your Content Work for You.
Stimulus Bill, COVID-19 Stats & Vaccines, Relaxed Mandates & School Openings, Andrew Cuomo Sexual Harassment Allegations, Voting Rights Issues, Chauvin Trial, and Harry & Meghan Interview Among Top News/Talk Stories Over the Weekend. The Joe Biden COVID stimulus bill passes the Senate and returns to the House for a final vote on Tuesday; the plateauing COVID cases in the U.S., concerns about variants, and the rollout of vaccines; worries about relaxed mask and gathering mandates and the opening of schools; the growing number of sexual harassment allegations against New York Governor Andrew Cuomo and his refusal to resign; Joe Biden’s voting rights bill passes the House and Georgia’s bill to alter voting times and requirements; the looming trial of former Minneapolis police officer Derek Chauvin; and Sunday’s Oprah interview with Prince Harry and Duchess Meghan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
- On-hour newscast ends…
- Over-produced, self-amused intro includes the phone number…
- If it doesn’t – or even if it does – the host then announces the call-in number (“…if you want to be a part of this extravaganza,” as Sean says).
- The host then talks, and talks – in ad-libbed paragraphs — lots of “I” and “me” – about topic du jour, thinking-aloud, until happening-upon a distilled call-in proposition, with that call-in number WAY in the rear-view mirror.
- Then spots.