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Sponsoring Your Podcast: Booze

| September 10, 2018

By Holland Cooke
Media Consultant

 

BLOCK ISLAND, RI — Seventeen years ago (!) iPod was created to tote music.  But it was consumers who reckoned that audio-is-audio and they started swapping spoken word content.  This do-it-yourself talk radio was dubbed “podcasting,” back then referring to the device.  Today that P.O.D. moniker acknowledges our “Programming On-Demand” culture.

“With hundreds of thousands of audio programs available on topics broad (NBA basketball, American history) to niche (knitting, Atari 2600 games), a wealth of stories and information is instantly available to stream on demand, whenever we want.”
—  From “The New Generation of Audio,” an article in AARP Bulletin, read by radio’s heaviest users, Persons 50+.

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