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Monday Memo: Leapfrog Legacybox

| May 23, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — National media does well selling products, most of which aren’t manufactured locally. Local media does best selling services, which are inherently local. National advertisers selling services are disadvantaged, because the Help Wanted sign is everywhere, the U.S. Postal Service is crippled by politics, and supply chain issues haunt every industry.

Example? One of network radio’s biggest advertisers, currently disappointing me and countless others. And I see opportunity.

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Monday Memo: “And The Winner Is…”

| April 19, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — WHAT IF “The Oscar goes to…” you?

As you take the stage, cameras zoom-into other nominees in your category fake-smiling, and the timer begins: Green, then yellow, then – as the band gives you the hook – red. This Sunday night, you too will wince, because some winners are as verbose and ill-prepared as some radio talkers and DJs.

“The envelope please…”

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