By Holland Cooke
BLOCK ISLAND, RI — Have you hugged a lawyer today? If you’re managing a talk station, you should. Just several decades ago, they didn’t even advertise. Back to the future: Few advertising categories are more opportune now.
Attorneys’ ads are everywhere. On dueling billboards, the head shots are either a tough-guy-on-your-side pose, or that trust-me smile real estate agents all wear. TV spots are often amateurish and overstated, begging for attention and playing on the advertiser’s ego. In both media, phone numbers often spell something (which is smart). But… Read More