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April 2022 PPM Ratings Takeaways – Part Three

| May 19, 2022

April 2022 PPM Data – Information for the April 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s April 2022 sweep covered March 31 – April 27.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2022 – April 2022 (6+).

Sports-Related Notes: The MLB season began on April 7; NBA playoffs got underway on May 1; and NHL playoffs started on May 2.


News/Talk: Alpha Media’s KXL “FM 101 News” 8.1 – 8.2, +.1, third to fourth

iHeartMedia-owned KEX “News Radio 1190” 3.3 – 2.6, -.7, #13 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 8.9 – 8.5, -.4, second to third and KOPB’s internet stream 1.7 – 1.2, -.5, flat at #20

Number One 6+: iHeartMedia classic hits-oldies KLTH, second successive month, 9.1 – 9.3, +.2

Largest 6+ March 2022 – April 2022 Increase: adult hits KYCH (+.9)

Largest 6+ March 2022 – April 2022 Decrease: country KUPL (-1.4)


News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.2 – 4.0, -.2, #10 to #11

News: None in the top twenty

Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 1.8 – 1.7, -.1, #16 to #17

Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” .5 – .4, -.1, #19 to #20

Public Radio News/Talk: University Radio Foundation’s WFAE 4.2 – 4.8, +.6, tenth to seventh

South Carolina Educational Television Commission-owned WNSC .8 – .5, -.3, #18 to #19

Number One 6+: iHeartMedia adult hits WLKO, first month, 5.6 – 6.7, +1.1

Largest 6+ March 2022 – April 2022 Increase: alternative WEND (+1.4)

Largest 6+ March 2022 – April 2022 Decrease: classical WDAV (-2.1)


News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 6.2 – 5.3, -.9, third to fifth

Alpha Media-owned KTSA “Stay Connected” 2.2 – 2.3, +.1, #14 to #15

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.5 – 2.6, +.1, repeats at #13

Number One 6+ (Tie): Cox Media Group classic hits-oldies KONO-FM, third straight month, 8.4 – 7.6, -.8 and iHeartMedia adult contemporary KQXT, first month, 6.3 – 7.6, +1.3

Largest 6+ March 2022 – April 2022 Increase:  adult contemporary KQXT (+1.3)

Largest 6+ March 2022 – April 2022 Decrease: regional Mexican KROM (-1.4)


News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 6.5 – 6.6, +.1, locked in third-place and cluster-mate KSTE “Talk 650” 2.8 – 2.7, -.1, repeats at #13

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” flat at 1.1, continues at #18

Public Radio News/Talk: Capital Public Radio-owned KXJZ 4.2 – 4.4, +.2, stays at #8

Number One 6+: Audacy classic rock KSEG, fourth month in a row, 11.3 – 10.0, -1.3

Largest 6+ March 2022 – April 2022 Increase:  country KNCI (+1.7)

Largest 6+ March 2022 – April 2022 Decrease: classic rock KSEG (-1.3)


News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.9 – 3.5, -.4, ninth to tenth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.6 – 7.1, -.5, locked in fourth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.4 – 2.5, +.1, repeats at #12

Number One 6+: iHeartMedia classic hits-oldies WWSW, sixth month in succession, 11.4 – 10.4, -1.0

Largest 6+ March 2022 – April 2022 Increase (Tie): adult contemporary WSHH and CHR WKST (+.7)

Largest 6+ March 2022 – April 2022 Decrease:  classic hits-oldies WWSW (-1.0)


News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 9.9 – 10.8, +.9, #1

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.3 – 7.6, +1.3, third to second

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.6 – 3.6, -1.0, sixth to ninth

Number One 6+: news/talk KNRS-AM & KNRS-FM, third month in succession, 9.9 – 10.8, +.9

Largest 6+ March 2022 – April 2022 Increase (Tie): news/talk KSL; adult contemporary KSFI; and adult hits KYMV  (+1.3)

Largest 6+ March 2022 – April 2022 Decrease: classical KBYU (-1.2)


News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” 2.0 – 2.3, +.3, #18 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 2.3 – 1.9, -.4, #15 to #17

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second straight month, 7.1 – 7.2, +.1

Largest 6+ March 2022 – April 2022 Increase: regional Mexican KISF (+1.8)

Largest 6+ March 2022 – April 2022 Decrease (Tie): adult contemporary KSNE and classic rock KXPT (-1.3)


News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.9 – 5.4, -.5, sixth to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.1 – 2.0, -.1, #16 to #14

iHeartMedia-owned WFLF “Orlando News Radio” 1.4 – 1.0, -.4, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.1 – 1.2, +.1, #20 to #17

Public Radio News/Talk: Community Connections-owned WMFE 2.4 – 1.7, -.7, #13 to #15

Number One 6+: iHeartMedia CHR WXXL, fourth straight month, flat at 8.3

Largest 6+ March 2022 – April 2022 Increase: urban contemporary WTKS-HD2 (+3.3)*

Largest 6+ March 2022 – April 2022 Decrease: rhythmic CHR WPYO (-2.3)**

*Represents the largest March 2022 – April 2022 increase (6+) of any station from these 12 PPM-markets

**Represents the largest March 2022 – April 2022 decrease (6+) of any station from these 12 PPM-markets


News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 12.2 – 13.4, +1.2, #1 and cluster-mate WKRC “55 KRC The Talk Station” 5.1 – 5.4, +.3, fifth to fourth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” flat at .8, anchored at #19

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.4 – 5.1, -.3, fourth to fifth

Number One 6+: news/talk WLW, second month in a row, 12.2 – 13.4, +1.2

Largest 6+ March 2022 – April 2022 Increase: news/talk WLW (+1.2)

Largest 6+ March 2022 – April 2022 Decrease: rock WEBN (-1.2)


News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians and Cavaliers) 4.9 – 5.3, +.4, repeats in eighth-place

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” unchanged at .1, #21 to #18

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.3 – 4.7, +.4, continues at #9 and WKRK’s internet stream 1.9 – 1.3, -.6, remains at #15

Public Radio News/Talk: Kent State University-owned WKSU 2.2 – 4.7, +2.5, #14 to #9

Number One 6+: Radio One urban AC WZAK, fourth month in a row, 10.4 – 10.2, -.2

Largest 6+ March 2022 – April 2022 Increase: public radio news/talk WKSU (+2.5)

Largest 6+ March 2022 – April 2022 Decrease (Tie): classic hits-oldies WMJI and sports talk WKRK’s internet stream (-.6)

Note: Public radio news/talk WCPN (3.2, #12, 6+, March 2022) is unlisted in 2022


News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 7.3 – 6.3, -1.0, second to third

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” 1.6 – 1.1, -.5, anchored at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.3 – 4.6, +2.3, #17 to #6

Public Radio News/Talk: University of Missouri-owned KCUR 5.7 – 4.6, -1.1, fourth to sixth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 7.3 – 9.0, +1.7

Largest 6+ March 2022 – April 2022 Increase: sports talk KCSP (+2.3)

Largest 6+ March 2022 – April 2022 Decrease: public radio news/talk KCUR (-1.1)


News/Talk: iHeartMedia-owned WTVN “News Radio 610” 8.7 – 9.2, +.5, #1

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .2 – .3, +.1, #19 to #18

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.6 – 7.0, -1.6, second to fourth and co-owned WBNS-AM “ESPN 1460 AM”.5 – .2, -.3, #18 to #19

Public Radio News/Talk: Ohio State University’s WOSU 8.5 – 7.1, -1.4, stays in third-place

Number One 6+: news/talk WTVN, third straight month, 8.7 – 9.2, +.5

Largest 6+ March 2022 – April 2022 Increase:  CHR WNCI (+.9)

Largest 6+ March 2022 – April 2022 Decrease:  sports talk WBNS-FM (-1.6)

Up next: April 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at  

Tuesday, April 26, 2022

| April 26, 2022

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.


WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.


Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”


TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.


Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

NAB2022: Don’t Blink

| April 26, 2022

By Holland Cooke


LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:

Megatrends in the U.S. Audio Listening Landscape

From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:

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Monday, April 25, 2022

| April 25, 2022

Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, “There are still some masks, and – after three years – lots of hugs.” Also, in today’s column, HC’s notes from a conference session that asked, “What Business Are You In?” Read it here.


Pending Business: Raising Your Rates? Radio sales pro Steve Lapa writes in today’s column about the soaring cost of, well, just about everything and how that’s probably what forced a station he deals with to raise its rates by 250%! If you’re a seller who has to break the rising rates to your clients, how do you do it gently? He offers some thoughts on that. Read it here.


Round Four of March PPMs Released. The fourth of four rounds of ratings information from Nielsen Audio’s March PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Emmis Communications’ news/talk WIBC-FM, Indianapolis sheds two-tenths to finish the survey with a 9.5 share (6+, weekly AQH share) but remains locked in the #2 rank. In Milwaukee, the battle between iHeartMedia’s news/talk WISN and Good Karma Brands’ news/talk WTMJ tightens. WISN lost 1.2 shares to finish with an 8.3 share good for the #2 rank, while WTMJ adds six-tenths for an 8.2 share finish that moves it into the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips four-tenths to wrap the survey with a 6.8 share that keeps it ranked #2, while iHeartMedia’s crosstown news/talk WLAC-AM slides two-tenths to a 3.1 share and falls back to the #12 rank. In Jacksonville, Cox Media Group’s news/talk WOKV-FM rises three-tenths to a 10.5 share and remains #1 in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.


Beasley Promotes Tina Murley to Chief Revenue Officer. Media sales pro Tina Murley is promoted to chief revenue officer for Beasley Media Group. Murley most recently served as the vice president of sales at the company since December 2020 and prior to that was director of sales at the company’s cluster for six years. In her new role, she will be responsible for overseeing all revenue on behalf of the company. Beasley CEO Caroline Beasley states, “It is an absolute privilege to promote Tina to the position of chief revenue officer at Beasley Media Group. She has done a phenomenal job leading our company’s sales efforts over the past two years. Her ‘can do’ spirit and ability to lead our sales teams has been truly exceptional. I look forward to her continuing to drive our revenue growth across all the company’s platforms well into the future.” Murley comments, “I want to thank Caroline, Bruce, Brian, Brad and the entire Beasley family for entrusting me to lead the sales charge for Beasley Media Group. When I joined the company, I had the honor of meeting George Beasley and knew instantly that I wanted to play a larger role in his company. What I didn’t know is that I would be joining a collaborative and dedicated sales force that leads with ideas and is truly vested in client success. As CRO, I look forward to empowering our best-in-class team to succeed, grow revenue, and deliver results for our valued clients and shareholders.”


The Economy, Russia-Ukraine War, January 6, COVID-19, DeSantis vs Disney, Midterms/Trump & the GOP, Musk vs Twitter, and France Re-Elects Macron Among Top News/Talk Stories Over the Weekend. Friday’s Wall Street sell-off, the high price of gasoline & food, and concerns about a recession; the ongoing Russian invasion of Ukraine and Secretary of State Antony Blinken’s trip to Ukraine; the recording of Republican House Minority Leader Kevin McCarthy saying Donald Trump should resign the presidency following the January Capitol attack; the controversy over mask mandates, the watch for BA.2 variant outbreaks, and the lockdowns in China; Florida Governor Ron DeSantis’ move to punish Disney by taking away its special tax status; the battle for control of congress in the November midterm elections and Donald Trump’s influence over the GOP; Elon Musk’s negotiations with Twitter over his go-private bid; and Emmanuel Macron defeats Marine Le Pen to remain president of France were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: NAB, Long Time No See

| April 25, 2022

By Holland Cooke


LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.

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