Tag: "Larry Schwerber"
By Holland Cooke
- User Interface, referred to nonchalantly as “UI:” What people interact with, i.e., your on-air product, web site, social media, events (“the bartender,” one Radio Show panelist quipped).
- User Experience, “UX:” What people take-away from using your UI (“How you feel the next morning”).
“We try to do creative advertising that’s a joy to listen to.”
Nikki Nite is VP programming & operations, Entercom Austin, panelist in the NAB/RAB Radio Show session “Creating Unforgettable User Experiences.” Her point: There are no “stopsets.” Listeners experience whatever comes out the speaker at any given moment.