Tag: "Lapcom Communications Corp"

Pending Business: Rates, Rotation, Negotiation

| April 19, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla — Why do most sellers make a simple process so complicated?

Ask the right questions, listen carefully and your advertiser will tell you how to sell them…or not. Yet most sellers are focused on their own goals pushing for the package of the week. They fail to listen, ignoring the advertiser’s goals.

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Monday, April 12, 2021

| April 12, 2021

Monday Memo: Sound Bites. After major radio networks have rebranded as “Audio,” and the third-biggest station owner changed its name from one made-up word to another, consultant Holland Cooke reckons that, “you might be wondering what business you’re in.” In this week’s column, he recommends channeling the timeless wisdom of Yogi Berra. Read it here.

Pending Business: New and Improved. Sales and marketing pro Steve Lapa writes in today’s column about promoting the value of your new talent to advertisers and asks if there is any language in your sales sheet that explains why this new and improved talent is good for the advertiser’s business. He asks six questions to help you illustrate the value of your talent to advertisers. Read it here.

Marty Bannister Joins iHeartMedia Chillicothe as News & Sports Director. Ohio sports and news media pro Marty Bannister is joining iHeartMedia’s Chillicothe station group that includes news/talk/sports WBEX-AM and six music brands as news & sports director. Bannister has served with the Ohio News Network and ESPN Radio in addition to being a former Ohio State University announcer and sideline reporter. He currently works with the Ohio University Bobcats. He comments, “I started in the business in 1981. I’ve worked on Ohio State games. I do a lot of work now for Ohio University on ESPN3 on their football and basketball radio networks. I’ve been a part of ONN, the Ohio News Network for many years. I’ve called Wittenburg football and basketball and have been on the Ohio High School Athletic Association radio network for years. I’ve worked pretty much about everywhere in the state, and there’s no place I would rather be than doing this. I’m excited about this. People rely on their radio stations in communities this size for their information.”

New Executives Named to Positions with LiveXLive. Three new executives are joining LiveXLive Media – owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions. Nikki Hart Caldeira joins as SVP of strategic development and Ari Molovinsky is named SVP of corporate development and strategy. The company says both will focus on expanding LiveXLive’s “industry leadership through the expansion of relationships with global consumer brands, monetization of programming and content, business development and unification of new and existing assets that align with LiveXLive’s flywheel — listen, watch, attend, engage and transact — through lifestyle, music, pop culture and exceptional content and tech across all platforms.” Nikki Hart Caldeira most recently served with AXS Group LLC, AEG’s now wholly-owned ticketing company that services worldwide music venues and live sporting events. Molovinsky joins LiveXLive from SiriusXM Radio where he was instrumental in the launching of their streaming service. Additionally, Jonathan Flax joins LiveXLive as vice president, social media and marketing and will “oversee and drive the brand’s continued growth across social channels via the creation and execution of multiplatform content strategies for both earned and owned media.” Prior to joining LiveXLive, Flax was VP, Howard Stern Video where he directed video content strategy and social media programming for Stern at SiriusXM. LiveXLive chairman and CEO Robert Ellin says, “The hiring of Nikki, Ari and Jonathan comes at a time of significant growth in our flywheel of businesses and divisions. LiveXLive’s expansion has come from offering exceptional content, providing a talent platform that allows us to maximize social visibility, sponsorship opportunities and new business development while growing our employees by over 220% in less than three years and expanding audiences across our platforms organically and globally.”

Tomorrow Is Deadline for Radio Cares: Feeding America Radiothon. Tuesday (4/13) is the deadline for radio stations to join more than 200 stations and several major networks already signed on for Wednesday’s “Radio Cares: Feeding America Radiothon.” The grassroots charitable radiothon to relieve hunger in America is presented by the Independent Broadcasters Association and Feeding America, the largest hunger relief organization in the U.S., with a member network of 200 local food banks. Radio stations do not need to be IBA members to participate and all donations go directly to Feeding America. IBA president and Adams Radio Group CEO Ron Stone says, “Last year’s inaugural ‘Radio Cares: Feeding America Radiothon’ helped provide 5 million meals to people experiencing food insecurity in America. As little as $1 can provide 10 meals! People who were making ends meet before the pandemic now find themselves in a perilous situation, unable to feed themselves and their families. Over 3,000 stations participated last year. This is radio’s chance to participate in a nationwide event for a great cause. Radio, working together and executing locally, can drive listener donations to help feed families in America.”

FCC Opens iHeartMedia Request for Increased Foreign Equity for Public Comment. The petition filed with the FCC by iHeartMedia requests that the foreign equity and voting interests in it held by Bahamas-incorporated Global Media & Entertainment Investments Ltd be increased up to a non-controlling amount not to exceed 9.99%. On November 5, 2020, the Commission granted iHeart’s July 25, 2019, petition for declaratory ruling, authorizing up to and including 100% aggregate direct and/or indirect foreign investment (voting and equity) in iHeart and specifically approving two groups of foreign entities not including GMEI or the GMEI reporting persons to hold more than 5% of voting and/or equity interests in iHeart. That ruling included the provision that iHeartMedia must obtain Commission approval for any new or additional foreign entity to obtain more than 5% of equity and/or voting interests, or a controlling interest in the company. GMEI’s recent acquisition of 8.7% of iHeart requires it to seek approval from the Commission. Interested parties must file comments no later than May 10, 2021.

COVID-19, Minneapolis Police Shooting-Protests, Derek Chauvin Trial, Biden’s Infrastructure Plan, Matt Gaetz Investigation, Border Crisis, BLM Founder’s Real Estate Portfolio, Strike on Iranian Nuke Site, and Death of Prince Philip Among Top News/Talk Stories Over the Weekend. The status of COVID cases in the U.S., concerns about variants, and the rollout of vaccines; the deadly weekend Minneapolis police shooting and the protests that followed; the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; Joe Biden’s $2 trillion infrastructure plan; the investigation into allegations U.S. Rep. Matt Gaetz paid for sexual relations with a minor; the large number of unaccompanied children at the U.S.-Mexico border; criticism of Black Lives Matter founder Patrisse Kahn-Cullors’ acquisition of several high-priced real estate investments; the weekend strike on an Iranian nuclear site; and the death of England’s Prince Philip at 99 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: New and Improved

| April 12, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — New and Improved — two of the most powerful words in marketing so effective that the world’s biggest packaged goods marketers use the sell line over and over, generation after generation. So, why is it that when we introduce a new talent to our advertisers we stop at describing “product” (your NEW talent’s) features, skipping over what this NEW talent brings to your advertisers’ investment?

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Monday, April 5, 2021

| April 5, 2021

Monday Memo: Argument? Or Assessment? Reckoning that “I may be the only person in talk radio who thinks his own opinion DOESN’T matter,” consultant Holland Cooke compares what listeners are hearing to what they’re feeling and warns that “ambiguity is risky.” Read his column here.

Pending Business: Some Good News. Sales and marketing pro Steve Lapa says last week’s employment news was encouraging – over 900,000 new jobs and counting – the biggest increase we’ve seen in over six months. With the hope of an expanding economy in mind, Lapa asks, “Are you ready for local business leaning into a recovery mode? The smart managers and sellers will be prepared with plans and packages that show advertisers the flexibility and creativity that only radio can offer.” See his five-point checklist here.

Former KROQ, Los Angeles Morning Host Gene Baxter’s ‘Podcast Radio’ Profiled in Forbes. Former longtime KROQ, Los Angeles morning personality Gene “Bean” Baxter (pictured here) has been living in the UK since he retired from LA radio and his current gig as a presenter on “Podcast Radio” – a DAB+ digital radio station that, as the name implied, broadcasts podcasts over the radio – is the focus of a piece in Forbes. The project is led by British broadcasters Gerry Edwards and Paul Chantler. The broadcast radio station – claiming to be the first in the world to be exclusively playing podcasts on the air – debuted in February of 2020 and can be heard in London, Birmingham, Surrey, Manchester and Glasgow (and digitally via smart speakers, apps, and the Podcast Radio website). Sunday Times radio correspondent Gillian Reynolds says of the project, “Podcast Radio has found its place on the dial because of its investors’ belief that, with millions of podcasts to choose from, people will trust radio to discern the ones that are worth hearing.”

Cumulus Washington Market Manager Ken Roberts Dies at 65. Condolences to the family, friends, and co-workers of Ken Roberts, vice president and market manager of Cumulus Media’s Washington, DC operations, who died unexpectedly on Saturday (4/3) at the age of 65. Roberts is survived by his wife Sandy and three children. Cumulus Media EVP of operations Dave Milner says, “The Cumulus family is sad to confirm the news that Cumulus Washington, DC, VP/market manager Ken Roberts has died. This is such tragic news and our thoughts and prayers go out to his family. Ken was a passionate and smart professional, who cared greatly for the team in D.C. He has been a friend and coach to so many in radio and we’re all better because of our time with Ken. We send our heartfelt thoughts and prayers to Ken’s family and are grateful for the time we had with him.”

Townsquare Media Appoints Tom Kreutzian Market Manager for Faribault/Owatonna, Minnesota. Media executive Tom Kreutzian joins Townsquare Media as market president for its Faribault/Owatonna, Minnesota market. The company says that the four-station cluster had been managed under Townsquare’s Rochester, Minnesota leadership structure since 2012. Kreutzian comes to Townsquare Media after serving with Spectrum Reach (formerly Charter Communications) for the past 20 years overseeing sales for several markets in Minnesota and Wisconsin. Townsquare regional vice president Kelly Quinn says, “There is an immense opportunity to partner with local businesses in this area stretching far south of the Twin Cities, which composes a large population base. We are already super-serving some of these areas with outstanding community involvement. And now, under Tom’s leadership and with his digital acumen, we will be able to not only better leverage our recently upgraded radio signals, but also better prescribe our incredible digital solutions, providing our business partners a fantastic path to growth.”

Allison Zolot Joins Townsquare Media as SVP and General Counsel. From the corporate headquarters of Townsquare Media comes news that the company has named Allison Zolot SVP and general counsel. Zolot joins Townsquare from Mayer Brown, LLP where she served as a senior associate representing financial institutions, major corporations, and individuals in high profile litigation and regulatory matters. Townsquare CEO Bill Wilson says, “We are thrilled to have such a talented lawyer join our company. Allison is a strong and effective leader who will make a great addition to our senior management team. I look forward to working with Allison as we continue to drive long-term growth and shareholder value through the execution of our ‘Local First’ strategy.”

Radio Producer Mike Jacobsen Dead at 35. As reported by Chicago media writer Robert Feder, Mike Jacobsen, a longtime radio producer who served with Chicago sports talk WMVP and news/talk WGN before venturing out West to work in Los Angeles and Phoenix where he served with Bonneville’s news/talk KTAR-FM and sports talk KMVP, died on March 29 at age 35. During his career, he also served as program director for Good Karma Brands’ sports talk WTLX-FM, Madison. No details of his passing have been released.

Dr. Tony Fauci Appears on ‘DeDe in the Morning.’ Pictured above (right) is NIAID director Dr. Anthony Fauci in a split screen photo with Compass Media Networks nationally syndicated morning drive personality DeDe McGuire (left) on this morning’s program. During the interview, McGuire and Fauci talked about the status of the fight against the virus, the effectiveness of the vaccines; and his relationship with former President Donald Trump.

TALKERS News Notes. This Friday evening (4/9), nationally known comedian Pat McGann will host the 7:00 pm to 10:00 pm program for Dave Plier on WGN-AM, Chicago. The Nexstar Media Group station says McGann has toured with Sebastian Maniscalco and has performed on “The Late Show with David Letterman” and “The Late Show with Stephen Colbert.” His first comedy special “Sebastian Maniscalco presents Pat McGann: When’s Mom Gonna Be Home?” was released in summer 2020 and is available on streaming platforms. Pat McGann has been both a guest and fill-in host on WGN Radio…..The “Sexy Liberal Comedy Tour” is presenting its next virtual performance Saturday night (4/8) at 8:00 pm ET. The show is headlined by Stephanie Miller along with guests John Fugelsang, Hal Sparks, and Frangela and will be an all-new show of sketch comedy and celebration “that restores our positivity after the horrors of the last four years.” Plus, very special guest Rosie O’Donnell joins Stephanie Miller for a no-holds-barred interview…..Outdoors lifestyle brand MeatEater, Inc. and iHeartMedia announce a major production and distribution partnership, the first of its kind in the outdoor category. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the outdoor space to create premium content, apparel and products in the areas of hunting, fishing, wild foods and conservation. iHeartMedia says “The partnership will leverage MeatEater’s brand, made popular by the Netflix Original MeatEater – currently currently in its 9th season – and chart topping podcast network which averaged over four million monthly downloads in 2020, and the massive reach of iHeartMedia’s cross-platform digital and broadcast network in order to serve outdoor-minded listeners across the country.”

COVID-19, Biden Infrastructure Plan, Voting Legislation/MLB All-Star Game Move, Florida Reservoir Situation, Derek Chauvin Trial, Amazon Union Vote, and NCAA Tournaments Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., concerns about variants, and the rollout of vaccines; the battle in Washington over President Joe Biden’s $2.3 trillion infrastructure plan; the voting changes in Georgia, Democrats’ federal voting rights bill, and Major League Baseball’s moving the All-Star Game out of Atlanta; the potential flooding issue at a Florida toxic pollutant reservoir; the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; the vote whether or not to unionize at Amazon’s Bessemer, Alabama operations; and the weekend’s NCAA tournaments and Stanford’s victory over Arizona in the Women’s division were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Some Good News

| April 5, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Last week’s employment news was encouraging. Over 900,000 new jobs and counting. The biggest increase we’ve seen in more than six months.

Although surrounded by some controversy baseball is back.  For 100 years baseball and radio have enjoyed a legendary partnership. This year streaming will play a major role with flagship radio stations around the country. Hopefully baseball fans, sponsors, and the businesses that depend on game day are feeling a lift.

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Pending Business: Checking In

| March 29, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Checking in for advertisers’ performance feedback is a dying part of the sales process. The phrase that pays, ”How are we doing?” part of my sales culture for over 45 years is gone. My marketing work in over 50 markets showed me how fast this part of the sales process is eroding. Houston, our sales teams have a problem and nobody cares. Chances are automated check-ins show up more often than you do. Wake up and smell the coffee.

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Pending Business: One Year Later

| March 22, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Last weekend, as the Uber left a bustling Florida airport and headed towards my home, in the distance, hovering overhead in a perfect spring sky was the iconic Goodyear blimp. Since the 1955 Rose Bowl, when the Goodyear blimp responded to the NBC request to carry a TV camera, the blimp means live sports and that means sponsorships.

There you have it. In one brief sentence, more clues that business is coming back.  Masked Uber drivers are out and about again, masked travelers are filling airlines, hotels, and airports.  Albeit at a tempered pace, sponsored outdoor sporting events are feeding local economies. It may not be at past levels, but remember last year at this time? Take what you can, when you can.

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Pending Business: Habits

| March 8, 2021

By Steve Lapa
Lapcom Communication Corp
President

 

PALM BEACH GARDENS, Fla. — I am a fan of the thousands of interviews, articles, and self-help books that share somewhere between five and 50 habits or traits of successful people. After many hours of comparison, the habits or traits seem to become more and more universal: exercise, meditate, eat right, stay organized, have specific goals, keep positive, never stop learning, don’t respond to email right after you wake up, and many more.

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Monday, March 1, 2021

| March 1, 2021

Monday Memo: On the Air, In the Air. Repetition is a powerful radio tactic. As billion-plus-dollar lawsuits and corporate censorship edicts throttle toxic talk post-January 6, consultant Holland Cooke asks, “Should it take that?” In this week’s column, he cautions that credibility is on thin ice. Read it here.

Pending Business: Stop Fighting, Start Selling. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column that the natural reaction from sellers who face objections is to fight. “Your overwhelming instinct is to defend the pitch as designed and sidestep the objections. The poise and discipline you’ve practiced when physically face-to-face with your advertiser is lost in the current fast-moving, rapid-response world of email and text. You push your point instead of ‘listening’ to the voice behind the words in the email, text, or other digital reply.” Read Lapa’s six steps for overcoming this urge here.

Round Four of January PPM Ratings Survey Released. The fourth and final round of ratings data from Nielsen Audio’s January PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2021 survey covered January 7 – February 3. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM rises 1.5 shares to finish with a 5.7 share and the #4 rank in the market. iHeartMedia’s news/talk WTKK-FM, Raleigh jumps from #5 to #3 after tacking on 1.6 shares for a 7.0 share finish. In Indianapolis, Emmis Communications’ news/talk WIBC-FM jumps to #1 after adding 1.3 shares to finish the survey with an 8.9 share. And in Milwaukee, iHeartMedia’s WISN-AM takes over the #1 rank after adding 2.8 shares for an 11.0 share, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises a half share to a 6.5 share good for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways report for this group of markets here.

John Fredericks Expands Radio Network into Atlanta. In a Local Marketing Agreement deal with WMLB-AM, Avondale Estates, Georgia owner Delmarva Educational Association, the Richmond, Virginia-based John Fredericks Radio Network begins programming the station and launches a conservative talk format. Talk host and CEO John Fredericks says, “News/talk radio is the last bastion of free and unencumbered speech in America. It’s our final frontier of free speech, and it’s a community devoid of the cancel culture now stifling and squashing free and open discussion in our country. We are honored to bring our fresh and dynamic brand of news/talk radio and cutting-edge commentary to our Atlanta metro listeners.” In conjunction with the launch of the format, John Fredericks Radio Network announces the launch of the daily “Doug Collins Show” hosted by the former Georgia Congressman. It will air from 3:00 pm to 4:00 pm on WMLB-AM. Fredericks adds, “We are very excited to have Doug as part of our radio syndicated network and I believe his show will become immediate must-listen radio not only in Georgia but nationally. Doug has always had his finger on the pulse of America.” Collins’ show will also air live on Fredericks-owned stations in WJFN-AM/W224EB, Chester, Virginia and WJFN-FM, Goochland, Virginia.

Entercom Makes Lineup Changes at Portland’s ‘1080 The Fan’; Brings AJ McCord Aboard as Midday Co-Host. Portland sports talk outlet KFXX-AM, Portland, “1080 The Fan” announces the addition of KOIN-TV sportscaster AJ McCord to the 12:00 noon to 3:00 pm show alongside Dusty Harrah for the “AJ and Dusty” show. Harrah moves from morning drive as the midday “Dirt and Sprague” show with Andy “Dirt” Johnson and Brandon Sprague shifts to morning drive. FOX Sports Radio’s “The Herd with Colin Cowherd” continues in the 9:00 am to 12:00 pm slot and “Primetime with Isaac and Suke” featuring Isaac Ropp and Jason Scukanec continues in the 3:00 pm to 7:00 pm daypart. Entercom Portland SVP and market manager Kim Martinez says, “I’m so excited about this enhanced lineup. With Dirt and Sprague making the well-deserved move to mornings and the addition of AJ McCord in middays, ‘1080 The Fan’ will continue to provide the best content and entertainment for our listeners, and results for our advertisers.”

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Morning Radio Host Russ Martin Dead at 60. Dallas morning drive personality Russ Martin – host of the “Russ Martin Show” on iHeartMedia’s classic rock KEGL-FM, Dallas “97.1 The Eagle” – was found unresponsive at his home in Frisco, Texas early Saturday morning after a friend performed a wellness check. Authorities say the cause of death has not been determined but say that at this point, there is no foul play suspected. Martin was a longtime North Texas radio personality. He hosted an eponymous show on then-CBS Radio’s “Free FM” hot talk format on then KLLI-FM prior to its flip to sports talk as KRLD-FM “The Fan” in 2008. He joined KEGL in 2010.

Key Networks Launches ‘Bloomberg Business of Sports’ on 100 SportsMap Radio Affiliates. The radio show “Bloomberg Business of Sports,” hosted by Michael Barr, is debuting today on 100 SportsMap Radio affiliate stations across the country. Key Networks is syndicating the program that “takes listeners inside the business end of the sports world and explains what it means to fans and their pocketbooks. The show follows the money in the world of sports and the decisions that power the multi-billion-dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show reports on sports trades, salaries, endorsements, contracts, collective bargaining and more – all from an insider’s perspective and explains the money behind the final score.” Key Networks chief revenue officer Dennis Green says, “In today’s world, sports and business align more than ever. There is no brand better equipped than Bloomberg to report on the news and events that impact the business side of sports. We are delighted to bring this content to the SportsMap network and their affiliates around the country.”

iHeartMedia Launches ‘FOX Sports 1230 The Gambler’ in Toledo. WCWA-AM, Toledo is now “FOX Sports 1230 The Gambler.” Station owner iHeartMedia announces the programming lineup will consist of content from FOX Sports Radio and VSiN (Vegas Stats and Information Network). The company says the lineup will offer listeners betting guides, handicapping and strategies plus signature programming from FOX Sports Radio, including “The Dan Patrick Show” and “The Herd with Colin Cowherd,” as well as highly respected Toledo sportscaster Anthony Bellino on weekday mornings. iHeartMedia Ohio and West Virginia SVP of programming Scott Sands says, “‘FOX Sports 1230 The Gambler’ is the future of sports radio. We are thrilled to bring this hot new format to Northwest Ohio and Southeast Michigan, assisting our growing audience in navigating the ever-growing world of sports wagering.”

Trump at CPAC, COVID-19 Stats & Vaccines, Biden’s Stimulus Bill/Minimum Wage Issue, Cuomo Allegations, Virginia Legalizes Pot, Myanmar Protests, and Golden Globe Awards Among Top News/Talk Stories Over the Weekend. Former President Donald Trump speaks at the final day of the CPAC in Orlando; the falling number of COVID-19 cases in the U.S., Johnson & Johnson’s vaccine is approved, and concerns about variants; President Joe Biden’s $1.9 trillion stimulus package passes the House and the battle over the $15/hour minimum wage proposal; the allegations of sexual harassment against New York Governor Andrew Cuomo and increasing calls for his resignation; Virginia becomes the 16th state to legalize marijuana; more violent protests break out in Myanmar; and Sunday night’s virtual Golden Globe Awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Stop Fighting, Start Selling

| March 1, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Sounds like the title of a business book — maybe someday — but for now let’s explore how this four-word mantra can increase your sales and grow your income.

My marketing work brought me three back-to-back-to-back episodes of sellers who would rather debate or argue than sell.

If you’ve been selling news/talk for longer than three years, there’s a good chance you can relate. The trigger can be the frustration that grows from a rate hurdle, time-consuming package that still doesn’t hit CPM or CPP parameters or maybe it’s a creative concept that misses the mark.

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