Lapcom Communications Corp | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Lapcom Communications Corp"

Pending Business: Beam Me Up, Scotty

| October 18, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — If you sell talk radio for a living, take a minute to thank William Shatner.

William Shatner did for sellers what Donald Trump did for talents. They drove talk radio to another level and we all benefited.

I remember the 2015-2016 undercurrent evident on countless sales calls. It was all about how talk radio had run its course and the end was near. Five years ago the theory was talk radio listeners were aging out and the demographics were growing so old, soon there would be no value for advertisers in reaching those older, outdated listeners. Nothing left of relevance in talk radio to attract listeners and advertisers. Enter Donald Trump and arguably his persona helped make talk radio relevant, influential and on fire again.

Read More

Pending Business: Who Cares?

| October 11, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Those could be the two harshest words in sales.

Think about this scenario. You have prequalified the advertiser. You spend hours developing a proposal loaded with your best sales points. Every #1 position you can muster is so baked into your pitch you can recite the numbers in your sleep. If your station is not in the business of ratings, you find another #1 strategy. Your talent bios show a spectrum of photos that range from influential guests to family photos that warm the coldest hearts. Confidently, you hit the send button, looking for the feedback that leads to winning the business you’ve worked hard to develop. But wait! You’ve missed one of the single most important steps in this process. Before you hit the send button, has your proposal passed the “Who Cares?” test when it comes to all these perceived salient points? Have you considered what is truly RELEVANT to this advertiser?

Read More

Pending Business: Fake it ‘Till You Make it

| October 4, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — That was the storyline connected to the collapse of Ozy Media.

If you haven’t read about the fall of Ozy, take a minute to look it up. That storyline never goes away.

Does the theme apply to anyone you know, maybe one of your co-workers who are struggling with sales. Ouch!

Read More

Pending Business: Where the Customer is Still King

| September 27, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Have you noticed the improvement in customer service at Apple?

Apple was quick to answer my call to customer service. After hearing my problem, they set me up with an authorized service center to fix my “vintage” laptop at a reasonable cost. They were honest enough to save me a trip to the genius bar at the Apple store, only to waste my time as they no longer stock the parts for my vintage laptop.

Read More

Monday, September 20, 2021

| September 20, 2021

Monday Memo: “Cave Syndrome.” Even with COVID numbers mounting, “enough anti-vaxers are dug-in that we’re now told we will not reach herd immunity.” So, consultant Holland Cooke reckons that, “if you liked April, you’re going to love October.” Many did, and will, according to survey data. On his TV show, HC and talkers Harry Hurley and Jon Elliot discuss why “many of our listeners are hooked-on staying-home” and they outline an opportune call-in topic. Read it here.

 

Pending Business: 2022. Radio sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about budgeting for 2022. Yes, it’s still September of 2021, “as we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.” Read his piece here.

FOX Sports Radio Unveils New Morning Drive Show. With “Outkick the Coverage” host and founder Clay Travis now hosting a midday news/talk show for Premiere Networks with Buck Sexton, FOX Sports Radio officially launches the network’s new morning drive show that takes Outkick’s place. “2 Pros and a Cup of Joe” starring LaVar Arrington, Brady Quinn and Jonas Knox takes over the 6:00 am to 9:00 am daypart, effective immediately. Premiere Networks SVP of sports programming Don Martin says, “The FOX Sports Radio family was so proud when Clay Travis was chosen to team up with Buck Sexton to continue the tradition of excellence created by Rush Limbaugh. At FSR, we make a commitment to each of our affiliates to deliver the best national sports lineup in the country, 24/7. Clay’s departure left a hole in our roster, but today, we proudly continue that commitment as we serve up a breakfast of champions with the launch of ‘2 Pros and a Cup of Joe.’” The trio of personalities, who currently host several weekend programs on the network, have guest hosted FSR’s weekday morning timeslot since late May 2021. FOX Sports Radio VP of programming Scott Shapiro adds, “Bolstering what’s already the best national sports talk lineup, we are injecting fun, personality, credibility, strong doses of caffeine, and thought-provoking conversation into morning-drive. After already getting rave reviews from the audience over the past couple months, we are fired up to have this dynamic trio start the day with a smile every morning!”

Triton Audio Marketplace Set for Q1 2022 Launch. The Triton Audio Marketplace will officially launch in the first quarter of 2022 and creator Triton Digital calls it “an innovative new global open audio exchange that, for the first time, will aggregate audiences at scale across three exploding audio segments: broadcast, podcast, and streaming, making it easier than ever for marketers and agencies to plan, buy and measure the impact of cross-platform audio advertising.” Further, Triton says, “The new Triton Audio Marketplace will offer access to the largest single pool of audio audiences, with more than 100 billion audio impressions per month across broadcast, streaming and podcast properties, and allow marketers and agencies to transact on ALL forms of audio inventory and have access to unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets… the Marketplace will include radio, streaming and podcast inventory from more than 250 media companies, including 17 of the top 20 broadcasters; more than 700 hit podcast titles from the iHeartPodcast Network, the largest podcast network globally; the biggest audio creator platforms, Voxnest and Spreaker; and world-class content from thousands of creators.” Triton Digital president – market development John Rosso says, “Triton has always been the leading innovator in streaming and podcast technology. Based on WARC & Lion’s Intelligence’s new study that shows that 31 percent of the average consumer’s media consumption is now audio, with less than 9 percent of brands media spend being allocated to audio, this new Triton Audio Marketplace is designed to now close this gap by making it easy for any marketer to find their audience in one place and plan and buy these audiences at scale across more 250 audio media partners.”

SiriusXM Names Three to Cross-Brand Marketing Organization. Three new senior marketing executives have joined SiriusXM as the company “expands its digital and streaming focus and launches new national brand advertising that reaches larger audiences.” Jasmin Chanana is named SVP, digital and customer experience; Anne Milan Alo joins as executive creative director, and Kimberly Wilson is appointed SVP, brand and advertising. SiriusXM chief marketing officer Denise Karkos says, “We are very excited to add these accomplished leaders from top companies to our marketing team as we expand SiriusXM’s leadership position in audio. Their collective experience across major consumer and business-to-business brands will help accelerate our brand and business growth. The diversity of this set of leaders at my table is imperative in our pursuit to build SiriusXM to new heights.”

COVID-19, Biden Spending Plan, Peril Book/Gen. Milley Actions, Justice for J6 Rally, Afghanistan, Stock Slide/Inflation, Gabby Petito Case, and Emmy Awards Among Top News/Talk Stories Over the Weekend. The rate of COVID cases in the U.S., the rationing of health care due to overcrowded hospitals, and mask & vaccine mandates; the debate in congress over President Joe Biden’s $3.5 trillion spending plan; the Bob Woodward & Robert Costa book Peril and reaction to Gen. Mark Milley’s communications with China’s military; the sparsely attended Justice for J6 Rally in Washington; the aftermath of the U.S.’s exit from Afghanistan; the slide in global financial markets and concerns about inflation; the search for Gabby Petito and her fiancé Brian Laundrie; and Sunday night’s Emmy Awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.