Lapcom Communication Corp | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Lapcom Communication Corp"

Pending Business: One Thing Every Advertiser Should Know

| August 1, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Here is a simple question that every talk radio seller who wants to be successful must answer: “What is the one ‘thing’ every advertiser should know about my on-air talent?” In other words, what is the unique selling point that can be connected to your on-air talent and only the talent you represent.

And try your best to move past audience ratings because they come and go. “We’re number #1!” is an important validation, but when the time comes to move into the price=value equation, beauty is in the eye of the beholder.

Read More

Monday, February 28, 2022

| February 28, 2022

Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.

 

Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.

 

KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program.  Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”

 

Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.

 

Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”

 

Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, February 21, 2022

| February 21, 2022

Monday Memo: BOOM! Political battle lines are drawn, and every day’s news gives both sides fresh fodder to bludgeon the other. “But to what end?” consultant Holland Cooke asks. In this week’s column, he makes the case that “predictability works against Time Spent Listening,” and recommends “how to better exploit headlines we too often squander as arguments.” Read more here.

 

Pending Business: Five Basics for Better Sales. Radio sales pro Steve Lapa writes in today’s column about what he calls five sales basics that all sellers should remember. “Chances are your time in front of your advertisers is limited. Although your goals may be clearly mapped out, the sales process has changed, and in-person calls are more limited. Email, links and web-based pitches are a critical component of the current sales environment. You may be a sales wizard, but in this COVID-adjusted world what happens before and right after you hit the send button is more important than ever.” Read his column here.

 

Talk Hosts on the Agenda at CPAC 2022. The American Conservative Union’s four-day CPAC 2022 takes place in Orlando this week from Thursday through Sunday and will feature a number of high-profile talk radio hosts on panels and in presentations. WMAL-FM, Washington morning host Larry O’Connor and Salem Radio Network’s Charlie Kirk will appear on the panel “War: A Tribute to Andrew Breitbart,” WREC-AM, Memphis morning host Ben Ferguson will interview former HUD Secretary Dr. Ben Carson. Premiere Networks personality Glenn Beck keynotes Friday’s Ronald Reagan Dinner. Westwood One syndicated host Mark Levin hosts “A Conversation with Mark Levin and Julie Strauss Levin.” Starnes Media Group syndicated host Todd Starnes and SRN’s Sebastian Gorka appear on the panel “Fire Fauci”; KTTH, Seattle host Jason Rantz appears on the “Government is Dangerous to Your Health” panel; and SRN’s Larry Elder sits on the “Biden’s Breadline” panel.

 

Report: SXM Media Top Podcast Publisher by Reach. According to data from Edison Research’s Podcast Consumer Tracking Report for the fourth quarter of 2021, SiriusXM Media is the top podcast publisher by reach. Edison says, “This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network.” Rounding out the top five are: 2) Spotify, 3) iHeartRadio, 4) NPR, and 5) The New York Times.  Edison Research SVP Tom Webster says, “We are pleased to be able to introduce the podcast industry’s first all-inclusive ranker of producers. We’ve tracked this space for 10 quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that WGN-AM morning drive host Bob Sirott is serving as the host of a series to air on the regional Marquee Sports Network featuring him interviewing Chicago Cubs legends Ernie Banks, Glenn Beckert, Randy Hundley, Ron Santo and others. The conversations were videotaped in 2010 and 2011, but never aired. Sirott says, “It’s a special thrill to anchor what will be a permanent record of these Wrigley favorites for generations of Cubs fans to enjoy.”…..Writer and musician Dessa continues her exploration of human behavior, instincts, and culture in season two of her podcast, “Deeply Human.” The podcast is a collaboration between BBC World Service, iHeartMedia and American Public Media that investigates our tendencies to create social hierarchies and to use intoxicants; Dessa speaks to experts on monogamy, accents, and the dark forces at play in the way we perceive and pursue beauty. In season two, she speaks to psychologists, animal behaviorists, mathematicians, historians, and one legendary DJ.

 

Ukraine Tensions, COVID-19, Inflation/Oil Prices, Arbery Hate Crime Trial, Winter Weather, British Royalty, and the Beijing Olympics Among Top News/Talk stories Over the Weekend. The ongoing diplomatic tensions between Russia and the West over the former’s military buildup at the Ukraine border; the falling COVID-19 cases in the U.S., battles over mandates, and the Canadian truckers’ Ottawa protests; soaring consumer retail and gasoline prices; the federal hate crime trial of Travis and Gregory McMichael and William Bryan in the death of Ahmaud Arbery; the bitter cold affecting much of the northern U.S. this week; Queen Elizabeth II’s Platinum Jubilee, her contracting COVID-19, and the fallout from Prince Andrew’s settlement with alleged Jeffrey Epstein sex trafficking victim Virginia Guiffre; and the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Five Basics for Better Sales

| February 21, 2022

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — “Less talk, more listening guarantees increased sales.”

That may sound great, but it rarely works in today’s real world of sales.

It should read: “Better talk, closer listening can improve sales.”

Let’s unpack this.

Read More

Pending Business: “F” is for Frequency

| February 7, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Radio is about to lose a legend and if you sell local direct, maybe it’s your fault! I’m not kidding, this is as real as it gets. Your future is at stake. I’ve already done my part, and the rest is up to you, direct sellers.

Do I have your attention?

Read More