Monday Memo: Podcasters, Tell The World. “While broadcast content must be mass-appeal, your topic can engage followers – everywhere – if it is specialized and high-affinity.” That’s the word from consultant Holland Cooke who this week explains why “broadcasters need to think ‘narrow-cast’” to make it as podcasters. In addition, he includes three useful links; read more from Holland Cooke here.
Pending Business: The Water Bottle. In today’s column, Lapcom Communications Corp president Steve Lapa, writes “You feel like the second half of 2021 will be a walk in the park compared to the COVID numbers of 2020. Experienced sellers often reach a point where autopilot kicks in and personal improvement stops.” Lapa then asks, “How does a top biller improve when #1 is as good as it gets?” Since “nobody bats 1000,” he advises, “never stop learning.” Grab a fresh, unopened bottle of your favorite brand of bottled water and read more here.
Round Three of May PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s May 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen Audio’s May 2021 sweep covered April 29 – May 26. Mike Kinosian presents his “Ratings Takeaways” from this group of markets. Albeit -1.6 from April 2021 (12.7 – 11.1), iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds flagship) is the lone mainstream news/talk outlet from these 12 markets to reach #1 (May 2021, 6+). Off a combined two full-shares from April 2021 are Bonneville Salt Lake City’s KSL “News Radio” (8.3 – 6.8, -1.5, first to second, 6+) and cross-town iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” (6.3 – 5.8, -.5, fourth to sixth, 6+). Only two news/talkers in these markets that finished in the top 20 post April 2021 – May 2021 improvements: WLW cluster-mate WKRC “55 KRC The Talk Station” (4.2 – 4.3, +.1, unchanged at #8, 6+) and Audacy Las Vegas’ KXNT “News Talk 840” (1.9 – 2.2, +.3, #21 to #20, 6+). The latter’s Cleveland sibling – WKRK “Sports Radio 92.3 The Fan” – registers sports talk’s heftiest April 2021 – May 2021 increase (3.2 – 4.3, +1.1, #12 to #10, 6+). You can see Mike Kinosian’s complete “Ratings Takeaways” from this group of markets (as well as the first two rounds of markets) here.
Audacy Adds Seven “BetQL Network” Affiliates. The following Audacy outlets will rebrand today (Monday, 6/21) as part of the “BetQL Network”: KIKK “650 AM The Bet,” Houston; WJFK-AM “1580 AM The Bet,” Washington, DC; WXYT-AM “1270 AM The Bet,” Detroit; WJZ-AM “1300 AM The Bet,” Baltimore; KXST “1140 AM The Bet,” Las Vegas; and KWOD “1660 AM The Bet,” Kansas City. WWWL-AM “1350 AM The Bet,” New Orleans will make the switch next Monday, 6/28. According to Audacy executive vice president of programming Jeff Sottolano, “When we launched the ‘BetQL Network’ in January, we committed to giving our national audience a home for compelling sports betting content as this new landscape was rapidly growing. This expansion is the next step in that goal and we’re pleased to bring new and dynamic ‘BetQL Network’ programming to additional markets and new digital platforms. We are proud to build on our local and national sports audio leadership position with this expanded commitment to production and distribution of entertaining sports betting content to audiences across the country.” The aforementioned rebrands are in addition to previously launched “The Bet 93.1 HD3,” Los Angeles; “The Bet 105.9 FM-HD2,” Chicago; and KEZW “1430 AM The Bet,” Denver. “BetQL Network” programming will also be heard in various times on WTEM “980 The Team,” Washington, DC; WQAM “560 The Joe,” Miami; and WRNL “The New Sports Radio 910 AM & 105.1 FM,” Richmond. The expanded “BetQL Network” weekday programming lineup includes: “The Daily Tip” with Chelsa Messinger and Michael Jenkins (6:00 am – 9:00 am); “BetQL Daily” with Joe Ostrowski and Joe Giglio (9:00 am – 12:00 noon); “You Better You Bet” with Nick Kostos and Ken Barkley (3:00 pm – 7:00 pm); and “Bet MGM Tonight” with Quinton Mayo and Ryan Horvat (7:00 pm – 11:00 pm).
Cumulus Media Birmingham Taps Robinson As VP/MM. Former Univision Communications San Antonio vice president/director of sales, radio, television & digital James Robinson is appointed vice president/market manager of Cumulus Media Birmingham. Cumulus Media’s cluster in that Alabama metro consists of: sports talk WJOX-FM “JOX 94.5”; sports talk WJOX-AM “JOX 3 690 AM”; sports talk WJQX “ESPN 100.5 JOX 2”; news/talk WZRR “Talk 99.5”; news/talk WAPI; and urban AC WUHT “Hot 107.7.” Senior vice president, operations Mark Sullivan remarks, “I’m extremely pleased that James will be bringing his experience and talent to the Cumulus Media team. I’m looking forward to many shared successes with him.” Robinson states, “Now is the best time to work in radio [and] Cumulus Media is a dynamic and innovative company. I’m honored to join the talented team in Birmingham. The Cumulus Media stations in Birmingham are iconic brands that have a history of deep commitment to the community and partner success. I’m looking forward to continuing to build on this success with the talented team in Birmingham.” Prior to his San Antonio tenure, Robinson was director of sales for Radio One Houston; vice president of sales for iHeartMedia Washington, D.C.; and general sales manager for iHeartMedia in St. Louis and Memphis.
Video Coverage of TALKERS 2021 Begins Next Monday June 28. Every keynote speech, fireside chat, special presentation and panel discussion that took place at the recent 24th annual installment of the talk media industry’s longest running, largest and most important national convention – TALKERS 2021 at Hofstra University – was recorded under the direction of renowned industry videographer and chronicler Art Vuolo. These videos will be posted one per business day beginning next Monday June 28, right here on Talkers.com. If you were unable to attend the event in person, you will not want to miss the opportunity to take in some of the most pertinent industry conversation about the state of radio, talk programming, and related media to take place since the start of the pandemic.
COVID-19 Delta Variant, Post-Summit Analysis, January 6 Investigation, Southern Border Crisis, Juneteenth, and the Western Heat Wave & Drought Among Top News/Talk Stories Over the Weekend. COVID-19 – particularly the Delta variant and the rate/progress of vaccinations – continued to be a dominant topic on talk shows over the weekend along with microscopic analysis of the optics of the Biden–Putin meeting in Geneva on news/talk stations across the nation. Immigration Reform remains a front burner topic, fueled largely this weekend by Texas Governor Greg Abbott’s plan for the Lone Star State to build a wall on its own. The naming of Juneteenth as a Federal holiday came at a very timely juncture for the weekend and the Western States Heatwave & Drought could not be ignored, according to ongoing research from TALKERS magazine.
“Hurley in the Morning” Charity Golf Open Raises $45,000+. Held this past Friday (6/18) at the Linwood (New Jersey) Country Club, the 14th annual Harry Hurley in the Morning Charity Golf Open was not only a sold-out success, it raised roughly $45,000. Event founder/chairman/morning host of Townsquare Media Atlantic City news/talk WPGG “WPG Talk Radio 95.5 FM & 1450 AM” Hurley states, “We had an amazing day with picture perfect weather. We have a wonderful community comprised of some of the most generous people in America.” Hurley’s morning show aired live on-site (6:00 am – 10:06 am) from the country club. With more to follow, the charity this year has awarded grants to: The Broadcasters Foundation of America; The Shore Medical Center Foundation; Stockton University; FACES 4 Autism; Atlantic County Toys For Kids; and The Joan Fineran Nursing Scholarship. In the photo at the right, Hurley (left) – who appears at #37 in the recently released TALKERS Magazine 2021 “Heavy Hundred” – is pictured with Resorts Casino Hotel, Atlantic City president/chief executive officer Mark Giannantonio.
TALKERS News Notes: As reported here last Friday (TALKERS, 6/18), Premiere Networks debuts the “Clay Travis & Buck Sexton Show” today (Monday, 6/21) in the timeslot formerly occupied by talk radio icon Rush Limbaugh (12:00 noon – 3:00 pm). Victor Lisle is selected as image/brand voice of the new venture and states, “I’m genuinely humbled beyond belief for this amazing opportunity. Never in a million years did I expect something of this magnitude could happen.” … The entire “JOX Roundtable” morning show – consisting of Lance Taylor, Jim Dunaway, Ryan Brown, and Sean “Rockstar” Heninger” – departed Cumulus Media Birmingham sports talk WJOX “JOX 94.5” last Wednesday (6/16). The four call the exit “amicable” and will start a still undisclosed digital project … According to The Santa Rosa Press-Democrat, former KSRO, Santa Rosa (California) morning talent Pat Kerrigan has returned to the Amaturo Sonoma Media Group news/talk station to host a series of hour-long monthly specials, as well as a podcast, “Pat Kerrigan Unleashed.” … University of Hawaii football announcer Robert Kekaula died Saturday morning (6/19) at the age of 56. Prior to becoming the television play-by-play voice of the Rainbow Warriors in 2011, Kekaula was radio analyst for Hawaii football (1992-2010) … Benztown and P1 Media Group will host a free 30-minute webinar this Thursday (6/24) at 1:00 pm EST/10:00 am PST. Hosted by Benztown CEO Andreas Sannemann and P1 Media Group partner Ken Benson, “Next: Creating Amazing Radio, Round 2” will feature Lee Abrams. The programmer/consultant will field attendees’ questions and cover topics that will include: how to create “entertainment magic” on a station; radio predictions for 2026; the future of streaming and podcasting (and how that will affect radio); if contesting is still relevant; and how radio should be using social media … On the opening day of the National Religious Broadcasters conference in Dallas, SRN News’ Lori Tradup (seen in the photo at the left) interviews the head of Voddie Baucham Ministries, Voddie Baucham. Approximately 3,500 delegates from the U.S. and around the globe are attending the annual conference at the Gaylord Texan Hotel … Additions to “The Erick Erickson Show” include Pinehurst Broadcasting news/talk WEEB “Talk Radio 97.3 FM & 990 AM,” Southern Pines, North Carolina and WULK, Crawfordville, Georgia; the show broadcasts via Premiere XDS.