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The Artist’s Secret: The Force that Guides Successful Radio Personalities

| March 9, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — I’ve been coaching radio personalities and studying gifted artists for over 25 years.  I’ve been privileged to work with some remarkable performers like Kidd Kraddick, Jeff of Jeff and Jer, Rush Limbaugh, and Dr. Laura.  I’ve observed successful songwriters, authors, screenwriters, and creators of TV shows.  I’ve learned a lot about where great artists get their inspiration and how they create.

I’ve discovered successful artists across the media spectrum — those who’ve created hit songs, blockbuster movies, best selling books, top-rated TV shows, and the most listened to radio shows — are guided by a common force I’ve come to call “The Artist’s Secret.”  It has three elements.

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Determining How Long It Will Take for a Radio Show to Succeed (and How Long to Give It)

| February 23, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — There are lots of variables to think about. Here are some questions to consider in order to come up with a realistic answer:

  • Let’s start with a reality check. How much time do you have to reach what ratings level? If you work for Bonneville or Hubbard you probably have more time than if you work for Cumulus or iHeartMedia? If you’re a GM or PD, it doesn’t really matter what you think is reasonable if your boss has other ideas. Find out what the bosses’ realities are. That’s your reality. If you don’t think the bosses’ ratings expectations are reasonable, better let him or her know up front. Matched expectations are good for job security.

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Basic Framework for Evaluating Talent

| January 6, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Nothing is more important to the future of radio than finding and developing distinctive, appealing and enduring on-air personalities. Predicting a prospective air talent’s ability to attract and hold a substantial audience is far from an exact science. I know. I’ve been doing it for a living for nearly 30 years.

My “ear” and batting average for predicting success have improved greatly over time. I’ve developed an informed sense of what it takes to make it on the radio. The result of creating the Authentic Personality method, working with some of the best – Rush Limbaugh, Kidd Kraddick, Jeff of Jeff and Jer, Johnny Vaughan – and worst talent in radio as well as constantly studying gifted artists – songwriters, authors, screenwriters, and creators of TV shows.

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