Howie Carr to Return to WRKO, Boston. As Entercom puts it – “one of the more public divorces in Boston media history turns out to have been just a trial separation” – as Howie Carr resumes his talk radio career on the company’s WRKO effective March 16 hosting the afternoon drive show from 3:00 pm to 7:00 pm and replacing interim host Mike Siegel. After exiting WRKO at the end of December, the Howie Carr show was heard on Blackstrap-owned WMEX, Boston. Entercom Boston VP and market manager Phil Zachary comments, “As the weeks passed, it became obvious to me that WRKO and Howie belong together. It’s that quirky relationship that everyone says will never last but ends up enduring longer than most because both partners enhance the other’s strengths and talents.” Carr began his radio talk career on WRKO in 1994 and it is now syndicated via his own Howie Carr Radio Network (HCRN) throughout the Northeast. According to TALKERS publisher Michael Harrison, “Howie Carr is one of the most potent local hosts in talk radio today bringing an extremely loyal and active listenership with him no matter what station he’s on. He is so popular in New England that his appeal has spread from the Hub [Boston] to almost 20 major stations across the six-state region making his network a model example of regional syndication. There is no question, however, that Howie Carr and the legendary WRKO are a natural fit – I am so pleased to see they’ve worked out their differences.” Howie Carr and his dynamic wife Kathy Carr, who serves as VP of sales and marketing for HCRN and is one of the chief architects of his network, will be among the 65 speakers appearing at the forthcoming Talkers New York 2015 on Friday, June 12.
The Artist’s Secret: The Force that Guides Successful Radio Personalities. Talk radio consultant and TALKERS contributor Bill McMahon says that in his 25-plus years of coaching talent, he has discovered a force common to successful radio personalities, as well as all outstanding artists. He calls it “The Artist’s Secret” and it consists of three basic elements: 1) instinctive reactions – the inspiration for their ideas which come from inside; 2) audience of one – their focus on pleasing themselves, first and foremost; and 3) “I matter” – the belief that what they think and do actually can make a difference. In an advice piece posted today (3/9) in TALKERS, McMahon cites three (of many) examples he’s collected of well-known creative figures and shows how they embody these principles. They include controversial actor/film maker, Mel Gibson; the genius behind Pixar’s success, John Lasseter; and radio icon, Howard Stern. To read McMahon’s piece, please click here.
Former Glenn Beck Execs to Launch Own Digital Venture. Two of the former executives involved in the building of Glenn Beck’s Mercury Radio Arts and its subsidiary TheBlaze, are partnering up to launch a new digital venture but are mum on just what it will be. Regular TALKERS readers remember that Chris Balfe was CEO of Mercury Radio Arts and that he left in December of last year. Betsy Morgan was promoted to CEO. Now, come reports that president and chief content officer Joel Cheatwood quietly left the company last month. Beck’s camp issued a statement from Beck praising the two men. “Chris and Joel helped me build one of the industry’s first truly independent multi-media companies. I am sad to see them go but they left our company with an incredible foundation. I am truly grateful that we remain friends and am very excited to see what they do next.” CNN reports that TheBlaze has been working to get carriage on the nation’s largest cable and TV systems but have not been able to secure deals with Comcast (the largest cable operator) or DirecTV (the top satellite provider).
Cooke: Weekend Call Screener Tips. Media consultant Holland Cooke provides this quick primer for call screeners to weekend talk shows. Among some of the advice included are:
“Prepping callers before they go to the host on-air is real important. Not-doing-so is where lots of shows drop the ball on the one yard line.”; “Our goal is to keep…listeners…listening…by coming-to-the-point, at-the-speed-of-life. So help the caller boil-it-down to an opening statement that communicates his/her point succinctly.” And there’s much more advice that is crucial for weekend call screeners helping to improve the show. You can either read more here, or view the video in the Talkers TV screen on the upper right-hand side of this main page at Talkers.com.
Mennuto to CBS RADIO for Marketing Post. Joining CBS RADIO as vice president, branded content solutions, is marketing pro Tony Mennuto. The company says he’s being charged with developing “unique audio and video marketing opportunities for advertisers that can be distributed across a variety of platforms, building awareness and increasing brand recognition. Among his responsibilities will be to create entertaining and experiential storytelling programs that leverage the broadcast reach and expertise of CBS RADIO.” Mennuto will report to Rich Lobel, executive vice president and CMO, Altitude Group, CBS RADIO’s team of local engagement experts tasked with helping Fortune 500 brands connect with consumers using its 117 stations and live events platform, along with assets from CBS Television Stations, and CBS Local Digital Media. Previously, Mennuto was founder and CCO of MisterFace.
‘Piolin’ Joins PodcastOne Roster. The first Hispanic entertainment program available on-demand via PodcastOne is that of Eddie “Piolin” Sotelo. PodcastOne chairman and chief executive officer Norm Pattiz comments, “It is very exciting to be entering the high-demand Hispanic marketplace with one of the most popular personalities in Spanish entertainment. ‘Piolin’ leads the way in his field with a massive, loyal audience. Building off PodcastOne’s proven history of results, this opens an additional demographic reach for new and existing advertisers across our digital platform.” Sotelo (“Piolin”) remarks that he is “thrilled and honored” to be part of the company’s initial Spanish-language podcasting venture. “I am incredibly excited to make ‘El Show de Piolin’ available to listeners on demand through our new podcasts on PodcastOne. It will strengthen my connection with listeners and give them another way to access the show whenever they want to listen. I know how much it will mean to the industry that Norm Pattiz chose our show to be a part of [this] forward-thinking, trailblazing platform.” In 2002, HBC hired “Piolin” to do mornings on KCSA, Los Angeles. The Mexico native was inducted into the Radio Hall of Fame 16 months ago and the NAB has named Sotelo “Top Spanish Format Personality” in 2006, 2008, and 2010. He formed Los Angeles-based production/syndication company Alliance Radio Networks, which launched “El Show de Piolin” this past January. The program airs in approximately 40 markets in the United States. Effective immediately, PodcastOne has exclusive rights to advertising sales and distribution of the podcast, with new episodes available weekdays on PodcastOne.com and iTunes.
WGMD, Rehoboth Beach, Delaware Personality Gone After Islam Rant. It’s actually been more than three weeks since Jake Smith was Mike Bradley’s on-air partner on the morning drive show on Resort Broadcasting’s news/talk WGMD, Rehoboth Beach, Delaware. Smith did not return to the air after the February 20 program during which he went on an anti-Muslim diatribe that included the statement, “As far as I’m concerned, not every Muslim is guilty, but every Muslim is suspect.” For his part, Smith is unapologetic and tells DelawareOnline that the company treated him well and had the right to dismiss him.
Krebs Upped to LSM of Portland Quartet. Two-year Alpha Media Portland account executive Joel Krebs is boosted to local sales manager of FM talker KXL, sports KXTG AM & FM “The Game,” and talk KUFO “Freedom 970.” Senior vice president and market manager Milt McConnell remarks, “Joel has distinguished himself as both a leader and mentor; he is very deserving of this promotion.” Director of sales Amy Leimbach comments, “Joel Krebs has been a very positive asset to the Alpha sales organization. I am confident that his leadership skills will generate great success with our talk properties in Portland.” Krebs notes, “I am excited to continue the growth of this solid sales department and stations with our rapidly growing company.” Prior to joining Alpha Media Portland, Krebs had a 13-year tenure – five of which as sales manager – with the Portland stations owned by Entercom.
Odds & Sods. Joining the BlogTalkRadio podcast community is the Pac-12 Conference. BlogTalk Radio announces the conference produces two podcasts focusing on the football and basketball seasons. They are hosted by Mike Yam and feature analysts Kevin O’Neill and Rick Neuheisel…..Greater Media Boston announces co-hosts Candy O’Terry and Sue Tabb will receive Gracie Allen Awards from the Alliance For Women in Media in the categories of Portrait/Biography series and Best Soft News feature for “Love Is All Around,” a series about three Boston-based charities: Love Lane Special Needs Horseback Riding Program, Lucy’s Love Bus and Lovin’ Spoonfuls.