Kathy Carr | TALKERS magazine

Tuesday, September 20, 2022

By Editor | September 20, 2022 by Editor

Streaming Has Saved Talk Radio. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine about the ways in which digital audio – streaming and podcasts – has “given talk radio life beyond what could have been imagined years ago.” She adds, “When a buyer asks me to send him a ranker, I have a pretty good idea of his age. Shouldn’t the question be: Tell me about your top five clients and how long they have been with you? Doesn’t that more accurately show the client your success rate?” And the reason that’s a better question is because of the different ways people are accessing talk radio these days. Read her column here.

The Ramsey Show Celebrates 30^th Anniversary On Air. The nationally syndicated program “The Ramsey Show” is celebrating its 30^th anniversary on the radio. The program was founded by Dave Ramsey whose core message of living life debt free has “helped millions of listeners by giving practical answers to callers’ questions about money, careers, relationships and mental wellness.” Dave Ramsey, CEO of Ramsey Solutions, says, “I always want listeners to come away with a sense of power over their situation. Over three decades of taking calls, I’ve watched millions of people get out of debt, find jobs they love, have healthier marriages, become millionaires, and ultimately live better, more peaceful lives. That’s what the show is about — providing REAL hope.” See the show’s YouTube channel trailer here.

FOX News Digital Continues to Lead Multiplatform Minutes and Views. According to the most recent data from Comscore, FOX News Digital finished the August 2022 period as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views. FOX News Digital says that this marks 18 consecutive months as the number one news brand with multiplatform minutes and three consecutive months as the leading news brand with multiplatform views. FOX News Digital closed out August reaching over 2.9 billion total multiplatform minutes – compared to CNN.com with 2.3 billion and NYTimes.com with 1.3 billion. FOX News Digital also wins in multiplatform views with 1.5 billion, compared to CNN.com’s 1.36 billion and NYTimes.com’s 1.32 billion. In the category of multiplatform unique visitors – the digital version of radio’s cume – FOX News Digital comes in third place with 77.5 billion. CNN.com wins that measurement with 116 billion followed by NYTimes.com with 83.5 billion.

Cumulus Announces Programming Promotions in Syracuse. At the Syracuse cluster, Cumulus Media announces the promotion of programming staffers to expanded roles within its four-station group. On the spoken-word side, Joe DeTomaso – program director, content production manager and midday host for alternative rock WAQX-FM “95X” – takes on programming duties for sports talk WSKO-AM “The Score 1260.” He says, “I’m excited to add ‘The Score 1260’ to my programming duties here in Syracuse. We will continue to expand our audiences on both ‘The Score 1260’ and WAQX in the digital footprint thru outstanding relevant local content.”

Tyler Polumbus Exits KKFN-FM, Denver. According to a report by KUSA-TV, Denver, Tyler Polumbus exits Bonneville’s sports talk KKFN-FM “104.3 The Fan” as his contract was not renewed. Polumbus was co-host of “The Drive” alongside with Darren “Dmac” McKee. He tweeted, “My contract at The Fan has come to an end. Thank you to all of the listeners that made the last three years a joy. We laughed and created memories, we consoled each other through the Broncos rough years, and together we did so much good through Pedal with Polumbus to beat Ovarian Cancer. I won’t name all my colleagues that will forever be a part of my life but you guys know who you are. I love you guys.” This comes a week after evening co-host Sandy Clough retired from his full-time gig with the station after a 25-year career with “The Fan.” Clough co-hosted with Shawn Drotar, who will remain with KKFN-FM in a yet-to-be-announced capacity.

G Audio Networks Enters into Deal to Rep SPARC Media Hub. This new deal between G Audio Networks, a Gen Media Partners company, and SPARC Media Hub means G Audio Networks will offer radio stations the ability to use the SPARC Media Hub radio station workflow system on a barter basis. G Audio Networks chief development officer Rich O’Brien states, “Every day, SPARC Media Hub continues to develop its product to be the best workflow system available. Using customer feedback, researching the latest trends in media, and always thinking ‘what’s next?’ are just some of the pillars that make SPARC a leading-edge product in the industry. We’re very excited about bringing this superior product to radio stations.”

TALKERS News Notes. Nationally syndicated, Atlanta-based talk host Erick Erickson hosted Florida Governor Ron DeSantis on his program yesterday (9/19) in what was the governor’s first national radio interview in the aftermath of the transportation of migrants to Martha’s Vineyard…..Benztown + McVay Media Podcast Networks announce the release of two special episodes of the “Sound, Sobriety & Success” podcast hosted by rock journalist and former MTV host Matt Pinfield in recognition of Sobriety Awareness Month in September. The first of the two new episodes features AJ McLean, actor, dancer, and Grammy-winning singer of the Backstreet Boys. McLean shares his journey from addiction to recovery, the highlights of performing, and how getting sober has improved his music and changed his perspective. In the second new episode, Pinfield talks to Chrissy Metz, the Emmy and Golden Globe-nominated actress and singer known for her portrayal of Kate Pierce on NBC’s award-winning TV series “This is Us.”…..AdLarge announces it has entered into an ad sales partnership with Eeriecast, The Horror Podcast Network. AdLarge will oversee the management, sales, and fulfillment of the audio ad sales for the Eeriecast network dedicated to horror-themed content.

Immigration/Migrant Flights, Inflation/Financial Markets, Trump Documents Case, Midterms/2024 Presidential Race, Russia-Ukraine War, Hurricane Fiona, and COVID-19 Among Top News/Talk Stories Yesterday (9/19). The immigration problems at the U.S.-Mexico border and the transporting of migrants to Democrat-leaning cities & investigations into the legality of the moves; the stubborn rate of inflation and Wall Street’s nervousness over the looming Fed interest rate hike decision; the investigation into former President Donald Trump’s keeping classified documents at Mar-a-Lago; the November midterm elections and speculation about the nominees for the 2024 presidential race; Russia’s ongoing invasion of Ukraine; the destruction in Puerto Rico by Hurricane Fiona; and the conflicting opinions about COVID-19 by President Joe Biden and Dr. Tony Fauci were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Sales

Streaming Has Saved Talk Radio

By Editor | September 20, 2022 by Editor

By Kathy Carr
Howie Carr Radio Network
President

BOSTON — Recently, I was signing up a new affiliate for “The Grace Curley Show” and one section of the agreement dealt with “territory,” meaning the area covered by the station’s terrestrial signal.

The template for this agreement was created just eight years ago, in 2014, but it now seems so archaic. With all the ways you can listen in 2022, what does it matter how strong the signal is and what exactly is “exclusive territory?” Because there is no exclusive territory now.

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Sales

Sales vs Customer Service

By Editor | September 13, 2022 by Editor

By Kathy Carr
Howie Carr Radio Network
President

BOSTON — Here’s a line from the 1973 movie, The Way We Were:

“In a way, he was like the country he lived in, everything came too easily to him, but at least he knew it.”

That same description could apply to most radio salespeople back in the 1990s. Agency avails were plentiful. You could make a very nice living just waiting in the office for that next call.

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Front Page News Industry News

Tuesday, August 16, 2022

By Editor | August 16, 2022 by Editor

iHeartMedia Launches Sports Talker in Tallahassee. The company flips classic hip hop WTLY-AM/W243EG to sports talk as “96.5 THE SPEAR – Tallahassee’s Sports Radio” using content from FOX Sports Radio. iHeartMedia says, “Tallahassee is home to a variety of elite sports programs, both high school and college, and iHeartMedia is giving Tallahassee what it is missing, ‘96.5 The SPEAR – Tallahassee’s Sports Radio.’ With the market’s already established partnerships with FSU and Learfield, ‘The Spear name symbolizes iHeartMedia Tallahassee’s commitment to the fans, alumni, athletes, coaches, and faculty of one of America’s best universities.” iHeartMedia Tallahassee market president Paul Rogers comments, “Tallahassee has been without a full-time sports radio station for over a year. The fans deserve a radio station that highlights the numerous elite athletic programs here, and ‘96.5 THE SPEAR’ is that station. We just staked our claim on the sport’s real estate here in Tallahassee, and now it’s time to build the stadium with the support of Tallahassee sports fans.”

Finding Your Next Great Salesperson. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine about the most important quality to look for in your next great salesperson. She says, “Recently, I had lunch with some top executives from one of our major affiliates. Our discussion quickly turned to the subject of what makes a successful radio salesperson in 2022. Is it age, personality, good looks or experience, or some combination thereof? After a while, we all agreed that it was none of the above. The one trait that matters above all others is passion for the product.” Read more here.

KFI, Los Angeles Debuts Season Three of Unsolved with Steve Gregory.’ The third season of “Unsolved with Steve Gregory” is being launched by iHeartMedia Los Angeles news/talk station KFI-AM 640. The weekly true crime podcast series features cold cases, challenging cases, missing persons, and high-profile criminals. iHeartMedia says it is one of the most successful in Los Angeles radio, with more 59,000 podcast downloads in the first month. Listeners can hear season three of “Unsolved with Steve Gregory” beginning Saturday, August 20 from 8:00 pm to 10:00 pm on KFI as well as on iHeartRadio and all other platforms. The podcast is hosted and produced by the award-winning team of Steve Gregory (pictured at right) and Jacob Gonzalez. For more than 30 years, host Gregory has established a trusted working relationship with detectives, chiefs of police, and county sheriffs. In season one, Gregory explored cases like the unsolved murder of Mark Leonard, the father of NBA superstar Kawhi Leonard. In addition, Gregory also observed the 75th Anniversary of the Black Dahlia, the most notorious unsolved case in the history of the LAPD. The LAPD’s Tear Drop Rapist case remains one of the show’s most popular downloads. In the season three opener, Gregory will focus on the 2013 case of Bryce Laspisa, a missing student who was driving home from college to visit his family in Orange County. He was last seen in Kern County, but his overturned SUV was found in north Los Angeles County off Lake Hughes Road near Castaic Lake. The evidence inside the vehicle included blood stains which matched those of the college sophomore. The case remains one of the most unusual missing persons cases in Los Angeles County. Season three will also explore forensics, including a medical examiner, a cybercrimes detective, and the science of arson investigation. Gregory was invited to attend the US Forest Service’s Arson Investigation School – the first time a journalist has ever been allowed to do so. A case from the US Department of State’s Cyber Security division will also be featured. Several agencies have participated in the program including the Los Angeles County Sheriff’s Department, the Los Angeles Police Department, the US Forest Service, the San Bernardino County Sheriff’s Department, the Fontana Police Department, the Pomona Police Department, the Orange County Sheriff’s Department, the DEA, and the FBI. It is estimated there are more than 10,000 unsolved cases in Southern California.

iHeartMedia Promotes Taylor Walet to Area President for Nebraska-Iowa. Company executive Taylor Walet is promoted to area president for iHeartMedia’s Nebraska-Iowa area. Walet has been serving as market president for Omaha since 2007. In this new role, Walet will oversee more than 36 stations the Des Moines, Cedar Rapids and Davenport markets as well as the Sioux City, Omaha, and Ogallala markets. He will continue to report to Shosh Abromovich, division president for iHeartMedia. Abromovich says, “We have an exceptional team of talent and leaders throughout the states of Nebraska and Iowa. The synergy of this new area will help drive additional cohesion and shared success. Taylor’s leadership skills, focus on a collaborative and winning culture, along with attention to our local communities, will drive more success across these six markets.”

TALKERS News Notes. This week’s Westwood One Audio Group blog looks at Big Audio Datamine, an enormous AM/FM radio ad effectiveness report from UK radio industry group Colourtext and Radiocentre. The study of 1,002 campaigns finds that AM/FM radio can strongly impact the two jobs of marketing: Converting existing demand and creating future demand. The study concludes that AM/FM radio “consistently delivers significant uplifts for advertisers across a wide range of long- and short-term effectiveness outcomes”; AM/FM radio creates future demand by increasing awareness and building positive brand sentiment: The 1,002 studies reveal AM/FM radio campaigns generate significant lift in crucial top funnel metrics such as ad recall, brand relevance, and brand trust; and AM/FM radio converts existing demand by increasing purchase consideration and stimulating online response: Among those in the market to buy now, the 1,002 studies reveal AM/FM radio advertising drives significant lower funnel impact. See the blog here…..AdLarge announces the addition of the “Don’t Keep Your Day Job” podcast to the AdLarge Podcasting Network. Hosted and created by national best-selling author Cathy Heller, the “Don’t Keep Your Day Job” podcast is the “authentic shot of honesty and inspiration aimed directly at women to find true purpose in their life and get paid for doing what they love to do.” Weekly episodes include conversations with A-list celebrities and well-known entrepreneurs and game-changers, such as Matthew McConaughey, Rob Lowe, and Jenna Fischer, as well as authors Malcolm Gladwell and Seth Godin, and Starbucks CEO, Howard Schultz. Heller says, “I’m so excited to work with the expert team at AdLarge. With their knowledge and industry acumen, we’ll be able to take my podcast to the next level. I often remind my audience that life is too short to be building someone else’s dream. This is just another example of building upon my true purpose and happiness.”

FBI Raid, Primaries/2024 Race, Giuliani Targeted, Biden Climate Change & Healthcare Bill, Gas & Food Prices, and U.S. Drought Among Top News/Talk Stories Yesterday (8/15). The controversy over the FBI’s raid on former President Donald Trump’s residence at Mar-a-Lago; today’s primary races for the November midterm elections and speculation about the 2024 presidential nominees; Trump attorney Rudy Giuliani is notified he’s a target in the probe into the attempt to change Georgia’s 2020 election outcome; the passage of President Joe Biden’s climate change & health care bill; the falling gasoline prices and the still-rising cost of groceries; and the drought affecting most of the U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.