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Monday, June 27, 2022

| June 27, 2022

Monday Memo: Inflation Hacks. Inflation is changing listeners, advertisers and OUR lives, in almost every way. Consultant Holland Cooke vows that, “Rather than joining the blame-game unison, I will be using this column for the entire month of July to offer solutions, dozens of ways you can share on-air, and use yourself.” He begins a week early, with “a renegotiation hit list.” Read it here.

 

Pending Business: Roe v Wade. Radio sales pro Steve Lapa writes in today’s column that the Supreme Court’s overturning of Roe v Wade could present opportunities for talk radio. He asks, “As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? He suggests three possible shifts. Read about them here.

 

TEACHING NEW GENERATIONS ABOUT “RADIO.”  New C. Crane Emergency Radio a Big Hit at TALKERS 2022 Nationally syndicated radio talk show host Walter Sterling of “Sterling on Sunday” scored a home run with his grade-school-aged daughter Samantha (shown above) upon returning from TALKERS 2022 with a magical device known among communications wizards as the CCRadio Solar.  The first 200 registrants to arrive at the June 10 TALKERS 2022 convention were surprised and delighted to find a real special premium, individually handed to them by iconic radio manufacturer/distributor C. Crane for their conference goodie bag. Each attendee received an amazing CCRadio Solar radio unit – valued at $99.99 retail – and the result was raves all around. The CCRadio Solar is a small digital portable radio that is successful as an emergency radio, but the form and format function invite its owner to use it daily. When placed in a sunny window, it’s perfect for the morning news. Audio quality is a surprise; it’s accurate, pleasing and has two modes. A miser mode to conserve battery power in a true emergency and a high-power mode for an even better audio experience. Reception is good for the size. The almost brick-size depth and unique UV resistant rubber perimeter is concave on the bottom which makes it inherently stable. The flashlight is above average in brightness and color because of the selected high-quality LED. The hand crank folded (that’s right, it can be cranked for power) and inlaid on in the back is the only visible clue that it’s an emergency radio. The included lithium-ion battery can be recharged by wind-up, solar panel, your USB port, or optional AC power adapter (not included). When the lithium-ion battery is fully charged, the radio will run more than 50 hours or charge your phone from the approximately 50% level to 100% level. It can also be powered by three “AA” alkaline batteries (not included) for approximately 50 hours in low power mode or 35 hours in high power mode. C. Crane founder Bob Crane tells TALKERS, “I brought the first CCRadio Solar home and my wife absconded with it until our designer/illustrator had to beg to get it back for documentation. To get it back from him was also overly arduous. I have never seen a radio so coveted. It is about hand-size and it stays charged in a sunny window with an oversize solar panel which means it may not need a power assist for years.” TALKERS founder Michael Harrison says, “The radio industry owes a great debt of gratitude to C. Crane for keeping the appliance known as a ‘radio’ alive in the consumer electronic marketplace and ever-innovative for decades after the business itself abandoned the idea that it would be a good thing to promote and support the appliance as being at least as important a device as a can opener. Shame on the NAB as well as the rest of us for committing this potentially lethal negligence.”  To learn more about this fabulous device and enjoy a TALKERS discount on C.Crane purchases, please click here.

 

New TALKERS 2022 Video Posted: Today, TALKERS magazine posts the latest in an ongoing series of video presentations from the TALKERS 2022 convention held on June 10 at Hofstra University on Long Island. Today’s video addition features RAB president/CEO Erica Farber moderating a panel session titled, “Generating Talk Radio Revenue in a Noisy Digital World.” Panelists include Erik Hellum, chief operating officer, Townsquare Media, New York/RAB Chad Lopez, president, Red Apple MediaJulie Talbott, president, Premiere Networks, and Christine Travaglini, president, Katz Radio Group, New York/RAB.  Introduction provided by Gary Krantz, CEO, Krantz Media Group.  You can watch the video here.

Introducers Play Vital Role at TALKERS 2022. Last week, TALKERS began highlighting the talk media professionals who introduced the panel discussions and presentations at the recent TALKERS 2022 at Hofstra University. Today, we continue to give a little digital ink – as well as our tremendous thanks for their outstanding efforts – to those who took the time to prepare brief speeches that provided informative and relevant information prior to the conference presentations. Pictured below is Rich Zeoli, morning drive host at WPHT, Philadelphia, who introduced the panel titled, “Strategizing a Talk Show Hosting Career.”

 

“NPR News Now” Tops Triton Digital’s May Podcast Report. The latest (May 2022) U.S. podcast report from Triton Digital findsNPR News Now” leading for average weekly downloads. In descending order, the top ten in that category includes: “NPR News Now”; “The Ben Shapiro Show”; “Crime Junkie”; Dateline: NBC”; “Morbid: A True Crime Podcast”; “Up First”; “The Dan Bongino Show”; “My Favorite Murder”; “Fresh Air”: and “Last Podcast On The Left.” Meanwhile, the top 10 podcasts by average weekly users are: “Crime Junkie”; “Up First”; “Morbid: A True Crime Podcast”; Dateline: NBC”; “The Ben Shapiro Show”; “NPR News Now”; “Smartless”; “My Favorite Murder”; “The Dan Bongino Show”; and Conan O’Brien Needs A Friend.” Rankers indicate Stitcher Media is the top network based on average weekly users. That top 10 includes: Stitcher Media; Audacy Podcast Network; Audioboom; NPR; Wondery; Cumulus Podcast Network; NBCUniversal News Group; Warner Media; Kast Media; and Paramount. Extremely similar to this list is the top 10 networks by average weekly downloads: Stitcher Media; NPR; Audacy Podcast Network; Wondery; Cumulus Podcast Network; Audioboom; NBCUniversal News Group; Paramount; Warner Media; and Kast Media. The top three highest indexing shows for women 18+ are: “Watch What Crappens” (Stitcher Media); “Something Was Wrong” (Wondery); and “The Viall Files (Kast Media). The top three highest indexing shows for men 18+: “The Pat McAfee Show 2.0” (Stitcher Media); “The Fighter & The Kid” (Kast Media); and “2 Bears 1 Cave with Tom Segura & Bert Kreischer” (Stitcher Media). Based on downloads, top podcast genres were: “News” (27%); “True Crime” (20%); “Comedy” (18%); “Society & Culture” (7%); and “Sports” (6%). More than nine of ten (93%) episodes were downloaded on mobile devices; 1.8% occurred on a desktop or laptop. Numbers do not include all shows and exclude those not participating in this particular measurement system. The entire report is available on TritonRankers.com.

 

Legislation Gains Steam To Allow Cannabis Ads on Radio. Language on a House Appropriations committee bill advanced last Friday (6/24) would prevent the FCC from taking administrative action against broadcasters accepting cannabis advertisements consistent with the law of the state or jurisdiction in which the station is licensed. NAB spokesman Alex Siciliano comments, “We are pleased to see this bipartisan language has advanced in the House. As the vast majority of states have legalized cannabis in some form, today marks a long overdue step toward finally allowing broadcasters to receive equal treatment regarding cannabis advertising that other forms of media have had for years. While we welcome [Friday’s] progress, local broadcasters will continue to work with all policymakers towards a broader resolution of this competitive disparity and in support of our unique service to local communities.” New York State Broadcasters Association president David Donovan adds, “We are grateful to House Appropriations Committee chair Rosa DeLauro; subcommittee chair Mike Quigley; and members of the committee for recognizing the unfairness of the present situation with respect to cannabis advertising. The provision in this appropriations bill is a major step forward for leveling the playing field for local broadcasters. We believe the law of the state in which a station is licensed should determine whether a station can accept cannabis advertising, if they so choose. We look forward to working with members of Congress and the administration to help restore parity between local broadcasters and other media outlets.” In states that have approved cannabis for medical and/or adult use, local radio and television stations have been unable to accept advertisements from legally-authorized cannabis distributors. Meanwhile, cable; satellite; internet; print; magazine; billboards; and social media platforms are free to accept and transmit these ads.

 

Sigma Delta Chi Journalism Award Winners Announced. Honorees were cited by the Society of Professional Journalists in a video presentation last Thursday (6/23). In Sigma Delta Chi’s category of “Radio Breaking News Reporting, Market 1-100 or Network Syndication,” CBS News Radio’s staff won for “Assault on the U.S. Capitol.” Other winners included: Chicago Public Media-owned public radio news/talk WBEZ’s Esther Yoon-Ji Kang, Susie An, and Alden Loury for “Fertile Soil For Abuse: A Reckoning at Covenant Fellowship Church” (“Radio Investigative Reporting, Large Market”) and Virginia Tech public radio news/talk WVTF, Roanoke’s Sandy Hausmang for “COVID-19 in Virginia Prisons” (“Radio Investigative Reporting, Small Market”). NPR’s Hansi Lo Wang won for “Immigration Hard-Liner Files Reveal 40-Year Bid Behind Trump’s Census Obsession” (“Radio Feature Reporting, Large Market”), while Wichita State University public radio news/talk KMUW’s Suzanne Perez won for her piece on 3,000 Kansas kindergartners (“Radio Feature Reporting, Small Market”). Elsewhere, University Radio Foundation public radio news/talk WFAE, Charlotte’s David Boraks was victorious in the “Radio Documentaries, Large Market” category for “Asbestos Town.” Reports regarding healthcare mistreatment in Maine State Prisons by Maine Public Radio’s Susan Sharon and Mark Simpson won in “Public Service in Radio Journalism.” The award for “Narrative Podcast” went to NBC NewsAyman Mohyeldin and Preeti Varathan for “American Radical.”

 

Lee Named to Indiana Broadcast Pioneers Hall of Fame. On October 5, Kristi Lee – the co-host and news director of Westwood One’s “Bob & Tom Show” – will be among six Hoosiers to be inducted into the Indiana Broadcast Pioneers Hall of Fame Class of 2022. Indiana Broadcasters Association executive director Dave Arland notes, “The 2022 Hall of Fame Class is comprised of well-known broadcasters who pushed the boundaries of innovation and made the Indiana communities they served better, more informed places to live. For decades, our newest group of Hall of Famers have provided critical eyes, ears, and voices for listeners and viewers in Indiana and beyond. They have told wonderful stories and are each also active members of their communities. We are honored to add our 2022 honorees to the honor roll of the Indiana Broadcast Pioneers Hall of Fame.” Lee – who has covered sports for ESPN and the Indiana Pacers – comments, “I am humbled and honored to be included amongst these prestigious honorees. As a lifelong Hoosier, I have been lucky enough to spend my entire career in my home state. I cannot imagine a more meaningful award.” Over 100 stations carry “The Bob & Tom Show.”

 

BetMGM Becomes Exclusive Sportsbook of the BetQL Network. The partnership is a multi-year agreement that expands the current relationship between BetMGM and Audacy. Audacy chair, president and chief executive officer David Field comments, “We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network. Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.” BetMGM chief revenue officer Matt Provost notes, “We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform.” Since its launch last June, the BetQL Network has expanded from two markets to 31. Beginning in September, BetMGM will have category exclusivity of the network’s full slate of programming, including flagship “You Better You Bet” and “BetQL Daily,” “The Daily Tip,” and “BetMGM Tonight.” Audacy will produce content for live audiences at various MGM Resorts across the country. Audacy first announced a partnership with BetMGM in March 2021. The BetQL Network is a live, linear digital channel that distributes approximately 100 hours of original content per week on the Audacy and BetQL digital platforms and YouTube.

 

TALKERS News Notes. Ramifications on the Supreme Court’s decision to overturn Roe vs. Wade will be discussed tomorrow afternoon (Tuesday, 6/28) on Boston public radio news/talk WGBH’s “Community Conversation: The Roe v. Wade Ruling”  (2:00 pm – 3:30 pm). WGBH general manager/news Pam Johnston comments, “The Supreme Court’s opinion on Roe v. Wade will impact our lives in Massachusetts in ways we haven’t even begun to understand yet and opens up a host of questions for people across the Commonwealth. We invite people to gather at the ‘GBH Studio inside the Boston Public Library to discuss and unpack these critical and far-reaching issues.” WGBH hosts Callie Crossley, Margery Eagan, and Paris Alston will be joined by Reproductive Equity Now executive director Rebecca Hart Holder and Suffolk University professor Renee Landers … Taking effect this Friday (7/1) will be a ten-year extension between Learfield and the University of Oklahoma athletics department. Learfield executive vice president/university partnership group Mike Hamilton notes, “We’re extremely proud to have the opportunity to continue representing the Sooner brand. We appreciate Oklahoma University Athletics’ longtime trust in us. The unprecedented agreement commencing in July speaks to the forward-thinking, strategic decisions necessary in today’s rapidly evolving college sports landscape.” Oklahoma University vice president/director of athletics Joe Castiglione comments, “As with any challenge and change our industry experiences, we intentionally seek cutting-edge collaborations to move us forward in the marketplace. [Learfield’s] leadership continues to help our administration navigate through areas such as evolution in the content game and digital innovation.” Sooner Sports Properties’ newly-named vice president/general manager Kelly Collyar remarks, “We are genuinely excited about this extension and how it will transform the way our brand partners integrate with our fans. Through the expansion of categories and assets, sponsorship will truly take on a new meaning at Oklahoma University.” Meanwhile, pending finalization of a deal first reported by The Grand Forks Herald, radio rights to University of North Dakota athletics broadcasts will be awarded to iHeartMedia, which currently airs Fighting Hawks sports. According to the report, Leighton Broadcasting also bid on the radio package … Several major media and entertainment companies such as Comcast, Discovery, Disney, Meta, Netflix, Paramount, Sony, and Warner Bros. will cover travel costs for employees seeking abortions after the Supreme Court overturned Roe v. Wade.

Friday, May 7, 2021

| May 7, 2021

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “The Knock on the Door,” looks back at this past week of May 3-7.   The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS magazine; Joe “Pags” Pagliarulo, talk show host, Compass Media NetworksSteve Weisman, professor of law, Bentley University, Boston / founder, scamicide.com; Dr. Daliah Wachs, talk show host, Genesis Communications NetworkTodd Starnes, talk show host / owner, KWAM, Memphis; Victoria Jones, executive director, DC Radio Company; and Brian Koonin, Broadway musician / member, Gunhill Road. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY;  WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA;  WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; the Virginia Talk Radio NetworkCRN Digital Talk Radio Network; the iHeart Podcast NetworkPioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more.  To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here.  “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here.

iHeartMedia First Quarter 2021 Net Revenue Down 9.5%. The company reports net revenue for the first quarter of 2021 of $707 million, a dip of 9.5% compare to the $781 million reported in the first quarter of 2020. iHeartMedia also reports an operating loss of $76 million compared to 2020’s operating loss of $1.7 billion. The company reports financial data by segment and the positive aspects of the report are its digital and podcast segments which reported revenue of $119 million (up 55%) and $38.4 million (up 141.9%), respectively. Broadcast radio’s revenue was $358.5 million (down 22.3%); networks revenue was $115 million (down 14.5%); and sponsorship and events revenue was $22.4 million (down 23.7%). iHeartMedia chairman and CEO Bob Pittman states, “The first quarter outperformed our expectations on all financial metrics as the company continues its steady recovery from the COVID-19 downturn, which is not just a continuation of the positive trends we’ve seen across the business – we believe it’s a validation of our long-term multiplatform product and revenue strategy and the investments we have made in growth areas like podcasting, ad tech, and the continued expansion of broadcast radio on digital devices. As a company we continue to prioritize identifying new opportunities across the audio, advertising, and data analytics sectors to expand our Total Addressable Market from just the $15 billion of Radio TAM to include the $160 billion of Digital TAM, providing us with new revenue opportunities for meaningful and sustainable growth for all our operating segments.” Company president, COO and CFO Rich Bressler adds, “Our ability to adapt and innovate, as well as our strategic allocation of capital, during the COVID-19 pandemic have set the stage for strong growth in 2021. Our cost management, investments in key areas of growth, and focus on our core-competencies helped us to achieve Adjusted EBITDA of $102 million in the first quarter, and we remain confident that we will be back to 2019 Adjusted EBITDA levels by the end of 2021.”

Audacy Net Revenue for First Quarter of 2021 Declines 19%. Reporting its first quarterly financial report after rebranding from Entercom to Audacy, the company says net revenue for Q1 of 2021 was $240.8 million, a decrease of 19% over the same period in 2020. Audacy also reports a net loss of $21.6 million compared to the Q1 2020 net loss of $9.1 million. Breaking the company down by segments: local and national spot revenue was $154.3 million (down 27.5%); digital – including podcasting – revenue was $49.9 million (up 15.9%); and network revenue was $17.6 million (down 19.1%). Audacy president and CEO David Field says, “The year has gotten off to an active start as we successfully completed the rebranding of the company to Audacy, reflecting our transformational progress into a leading, multi-platform audio content and entertainment company with scaled audience reach and a leadership position in virtually every key segment of the dynamic and growing audio market. We are in the midst of a strong, albeit uneven, advertising recovery reflecting the nature of our business mix. First quarter digital revenues grew 17% and national revenues rebounded to prior year levels, but local ad revenues remained behind as many of our customers continue to be impacted by the pandemic. Because the local radio advertiser base is weighted toward later-stage recovery categories including restaurants, concerts and entertainment, movies, travel, and theme parks, we anticipate a strong recovery of local advertising across these businesses during the third and fourth quarters. Our second quarter pacings are up more than 60% over 2020 reflecting massive improvements across all segments of our business from the depressed levels of the prior year. In another strong sign of recovery, our average local customer spending levels are now exceeding their average 2019 spending levels. Total local ad spending is down because of a decline in the number of customers with a significant majority of those inactive accounts concentrated in later-stage recovery business categories. During the quarter, we announced and completed the acquisition of Podcorn, the country’s #1 podcast influencer marketplace hosting over 44,000 podcast creators, substantially bolstering our customer product offerings. We also announced a multi-year agreement with BetMGM making them a preferred sports betting partner of the company. We are emerging from the pandemic as a meaningfully stronger and better positioned company with significantly enhanced growth potential and are excited by the opportunities ahead as we continue to drive innovation and development of new products, content, and capabilities.”

Salem Media Group Reports Q1 Revenue Growth of 1.9%. Reporting its financial data for the first quarter of 2021, Salem Media Group, delivers positive numbers as total revenue for the company was $59.4 million, an increase of 1.9% over the same period in 2020. The company reports that total operating expenses decreased 27.9% to $55 million from $76.3 million and operating expenses – excluding gains or losses on the disposition of assets, stock- based compensation expense, changes in the estimated fair value of contingent earn-out consideration, impairments, depreciation expense and amortization expense – decreased 6.2% to $51.4 million from $54.8 million. Salem also reveals operating income of $4.4 million compared to the operating loss of $18 million it posted in the first quarter of 2020. Salem Media Group reports its business segments and says net broadcast revenue was $44 million, a decline of 2.5% compared to the first quarter of 2020; same station net broadcast revenue was $43.9 million, a dip of 1.9%; digital media revenue was $9.6 million, an increase of 5.7%; digital media operating income rose 21.6% to $0.9 million from $0.8 million; and publishing revenue increased 43.4% to $5.7 million from $4.0 million.

‘1010XL’ in Jacksonville Celebrates Alumni Week. Jacksonville sports talk WJXL-AM/FM “1010XL” is taking a look in the rearview mirror next week as it celebrates Alumni Week beginning on Monday (5/10). The Seven Bridges Radio LLC-owned station is bringing back popular hosts of the past, is “re-pairing” hosts who formerly worked together and is taking a journey back through the memories of the station’s first 15 years. Frank Frangie, the station’s afternoon drive host, and Rick Ballou will reunite in afternoon drive for the entire week. The duo handled afternoon drive together for more than seven years beginning in 2009. They also will be joined periodically throughout the week by Jessica Blaylock, a mainstay on the show during much of the time Frangie and Ballou were together. Mike Dempsey, the host of “Jaguars Today,” will be reunited for the entire week with his former co-host, former Jags’ linebacker Tom McManus. Guest during the week include Jeff Lageman, David Garrard, Jason Godbee and Ryan O’halloran. “Helmets and Heels,” the station’s weekly show featuring all-female hosts, will air every night during the week from 6:00 pm to 8:00 pm. Current hosts Lauren Brooks and Donna Murphy, who have been on the show since its inception, will be joined by show regular Taylor Doll as well as former cast members Jessica Blaylock, Blythe Brumleve, Amanda Borges and others. “The Drill,” the station’s morning show, will have interview segments with former co-hosts Jordan DeArmon, Mackenzie Thirkill, as well as Tony Boselli and some surprise guests. Hays Carlyon, currently an afternoon drive co-host, will sit in on “XL Prime Time” with Joe Cowart, Matt Hayes, and Leon Searcy. “XL Prime Time” guests include Chad Scott, Terry Norvelle, Scott Manze and more. While Frangie and Ballou will have segments with Joe Block, Pat Dooley, Amanda Borges, former program director Jason Dixon, and others.

RTDNA Presents Regional Edward R. Murrow Awards. The RTDNA announces the regional winners of the 2021 Edward R. Murrow Awards and bestows more than 750 awards in recognizing more than 350 local radio and television stations. RTDNA chair Andrea Stahlman says, “The regional RTDNA Edward R. Murrow Award recipients we announce today produced extraordinary journalism that brought clarity and context to 2020’s biggest news stories. The winning work demonstrates dedication, determination, and a commitment to the highest ethical standards enshrined in RTDNA’s Code of Ethics.” In a new category for 2021, more than 40 news outlets earned regional Murrow Awards for Excellence in Diversity, Equity, and Inclusion, including examples of bilingual reporting, contextual coverage of inequality and discrimination, and newsroom-convened community discussions. RTDNA executive director and COO Dan Shelley comments, “Local journalists across the country guided Americans through a pandemic, ongoing racial reckoning and a fraught election cycle, despite facing unprecedented operational challenges and an astonishing number of physical attacks during 2020. The persistence of the regional Murrow Award winners we recognize today is a testament to these journalists’ commitment to their First Amendment duty.” See the complete list of winners here.

Edison Research Releases ‘Moms and Media 2021’ Study Results. The results of Edison Research’s “Moms and Media 2021” study have been released and the company says some of the highlights include that 46% of U.S. moms own a smart speaker, up from 33% last year. Sixty-three percent of U.S. moms now use voice-operated personal assistants of any kind, including smart speakers, smart phones, tablets, computers, and other devices. Of those moms who own a smart speaker, they own an average of 2.7 of the devices. Edison Research vice president Melissa DeCesare says, “The past year during COVID has been about adjustment, especially for moms. The pandemic uprooted everything we knew and were familiar with and it forced a new at-home lifestyle for the entire family. Moms are tasked with keeping it all on track and they do it with help from modern technology. Our 2021 report shows that moms have not only maintained their commitment to devices and mobile tendencies, but they’ve actually adjusted their habits to better suit their needs during the pandemic.” Other noteworthy data include: More moms are consuming online audio with 82% of U.S. moms being monthly online audio listeners compared with 76% in 2020, and 76% of U.S. moms being weekly online audio listeners compared with 70% in 2020; and more moms are listening to podcasts with 64% of U.S. moms having ever listened to a podcast (up from 57% in 2020) – 40% having listened in the last month and 28% having listened in the last week. See more about the study here.

TALKERS News Notes. After nearly three years of hosting and producing “Bagels and Broadway with Valerie Smaldone” on WNYM, New York “AM 970 The Answer,” Smaldone says she’s ending the radio edition of the food and theatre-themed program but will continue the show as a podcast this fall when Broadway reopens. Smaldone recently began a new position as executive vice president and producer at multiplatform content company Audio Drama Initiative…..PodcastOne announces a multi-year first look deal with Picture Perfect Federation, the joint venture between Picture Perfect Entertainment and Federation Entertainment led by Patrick Wachsberger, for the development of scripted serial podcast content. Under the development deal, Wachsberger and his team will introduce scripted content across multiple genres with an eye to package the resulting audio IP for television, film, and streaming platforms. PodcastOne president Kit Gray says, “Patrick and his team are true professionals with unparalleled success in the movie, television and scripted world. The partnership with PodcastOne will complement their expertise with over 10 years of experience in the audio space developing weekly interview styles and successful scripted programming. Together, we are going to supercharge our story telling and fan development capabilities to create a slate of programs that will be exciting for audiences, advertisers and production houses looking to be involved with our amazing IP.”…..Advertising mogul and veteran TV personality, Donny Deutsch is teaming up with Kast Media to launch his first-ever podcast titled, “On Brand with Donny Deutsch,” on May 13. Deutsch has hosted television shows such as CNBC’s long running series, “The Big Idea with Donny Deutsch” and MSNBC’s “Saturday Night Politics.”…..Alpha Media Canton announces that news/talk WHBC-AM is the new home of “Tangled Up In Blues with Cornel Bogdan.” Bogdan’s show first aired in September 2000 in Youngstown. He says, “When I started ‘Tangled Up In Blues’ over 20 years ago, I had no idea it would be so greatly accepted. It’s very humbling. My listeners are passionate about this music like no other. WHBC is a cornerstone in Canton. I wanted to be part of that heritage. ‘Tangled Up In Blues’ on WHBC is really good mojo!”…..“The Motley Fool” radio show host Chris Hill is the narrator of the audio book edition of Morgan Housel’s The Psychology of Money (2021 Harriman House) that is enjoying having just hit the milestone of 100,000 audiobook sales.

COVID-19 Top News/Talk Story for Week of May 3-7. The COVID-19-related issues including vaccines, variants, politics, the soaring death toll in India, and statistics combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was Facebook’s Oversight Board keeping Donald Trump’s page suspended and the broader issue of censorship, followed by party politics and Liz Cheney’s battle for her status in the GOP at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.