Tag: "July 2015 PPM Analysis: MLB Flagships"
By Mike Kinosian
Rather than showing multiple stations, we are listing each team’s primary, 162-game English-language flagship; that station, though, must be a Nielsen Audio subscriber that appears in print.
Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex); Angels’ flagship KLAA is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in the San Francisco and San Jose ratings reports.
In these instances, flagships for the Mets and Yankees have New York City ratings info only; only Los Angeles ratings stats are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.
Thus, each team is shown with one flagship in just one PPM-market.
There always seems to be one exception to the fine print. In this case, it applies to CJCL – the key station for the American League East’s Toronto Blue Jays. Toronto is MLB’s only non-PPM market; consequently, no CJCL ratings information of any type is shown anywhere in this analysis.
The final day of the July ratings sweep was July 15: Let’s see how the flagships performed roughly two weeks before MLB’s July 31 trading deadline.