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Save a Life, Maybe Your Own

| March 29, 2022

By Jon Quick
JonQConsulting
President/Founder

 

CARMEL, Ind. — I usually write about programming in this space. Today I am writing about a promotional idea that can result in extraordinary returns. It saves lives. I also have an ulterior motive.

Consider teaming up with a local hospital or medical group and do a health fair. Offer free admission to your listeners. Give them information on healthy eating, ways to quit smoking, the best exercise, cholesterol and other on-site testing and demonstrations. Not an original idea, of course, but one worth doing on a regular basis. There are also many programming and sponsorship opportunities here.

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Just What is Radio?

| October 1, 2021

By Jon Quick
JonQConsulting
President/Founder

 

CARMEL, Ind. — Go into your local Best Buy store and ask that millennial in the blue shirt on the sales floor: “I want to buy a radio.”   He’ll probably take you over to the SiriusXM display.

That means radio is alive and well.

Radio has been doomed for over 70 years, ever since the emergence of television.  In fact, it was falsely documented in this 1949 issue of Look magazine.

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