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Tag: "Johnny Carson"

Creesh, We Hardly Knew Ye…

| May 21, 2021

By Mark Wainwright
Talk Show Host

CNN’s “The Story of Late Night” overlooked both “Broadway Open House” and the brilliant young comedian/host who was stricken by tragedy on the eve of his network television debut.

SYRACUSE — Although I’ve enjoyed the first three episodes of “The Story of Late Night,” I was surprised that CNN barely acknowledged Jerry Lester and NBC’s “Broadway Open House,” which was TV’s first late night comedy/variety show. NBC aired it live, five nights a week between 11pm and midnight, and while a couple different personalities took brief turns hosting the program, most of the show’s run was emceed by the veteran vaudeville comic Jerry Lester.

Lester led a small troupe of performers through sketches, musical numbers, audience-participation gags, and whatever other silliness he could improvise. The program debuted in May of 1950, and after some early success, the show began to fade a bit over time. And when Lester walked away from the show a year later – evidently frustrated that cast member Jennie “Dagmar” Lewis was accidentally becoming the true star of the show, at his expense – that doomed the whole effort. NBC pulled the plug on August 24, 1951.

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Pending Business: Host Read Commercial

| February 8, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s great, this newfound interest in the host read commercial.

You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.

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