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Monday Memo: Say It Shorter

| August 10, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — A dozen years ago, I’d get a laugh during my PowerPoint when I’d caution that “People are pacing in front of the microwave!”

‘Think we were impatient then? Back to the future: My counsel now to broadcasters and podcasters is that “Attention span has become an oxymoron.”  And don’t take my word for it…

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