Tag: "Joe Namath"
Pending Business: Beam Me Up, Scotty. Radio sales pro Steve Lapa says, “If you sell talk radio for a living, take a minute to thank William Shatner.” Why? “For years talk radio sellers used the anecdotal examples of iconic figures who crossed into the older demographic with faces and lifestyle that made the older demo more advertiser friendly. From Mick Jagger and Joe Namath, to Cher and Goldie Hawn, these were the easy-to-reference examples leading the path to older demo acceptance. And now a new normal has fallen into our collective talk radio lap, William Shatner who at age 90 touched the sky as the planet logged on.” Read more here.
Monday Memo: Speaking of Vaccine Mandates. “Until we can come up with something else to argue about,” the latest COVID controversy offers what consultant Holland Cooke calls “new evidence demonstrating the importance of choosing our words carefully.” In this week’s column HC bullet-points some fresh research. Read it here.
Matt Sheeder Promoted to VP of Sales for iHeartMedia Minneapolis. Radio sales pro Matt Sheeder is promoted to vice president of sales for iHeartMedia’s Minneapolis station group that includes KTLK-AM, sports talk KFXN “KFAN,” and news KQQL-HD2/W227BF “BIN 93.3,” plus five music brands. Sheeder was most recently serving the cluster as local sales manager. Sheeder started in the media industry in 2015 at Comcast Spotlight. He joined the iHeartMedia Minneapolis team as an account executive in 2018. Sheeder says, “I feel fortunate to be able to help expand and lead this high-performing team. The past three years of my career at iHeartMedia have been incredibly enriching and have only helped me grow both professionally and personally. Thank you to the iHeartMedia Minneapolis team for this exciting new opportunity!”
WTOP, Washington’s Chris Roth to Acquire WNAV-AM, Annapolis from Pat Sajak. The Annapolis, Maryland radio station owned by “Wheel of Fortune” host Pat Sajak – oldies intensive, full-service outlet WNAV-AM – is being acquired by partners Chris Roth and Frank Brady for $1,000. Roth is currently a staffer in the WTOP-FM, Washington production department. WTOP has the story and notes that Roth and Brady will have to trim some of the payroll but hope to keep as many of the two dozen staffers as they can. The station will have to move from land that Sajak owns but Sajak is committing up to $100,000 to help with the move and a new lease. Roth says he will keep his position with WTOP as he transitions to his new role as co-owner of the station. Meanwhile, Sajak comments, “I am indebted to our advertisers and, of course, our loyal listeners. As I move toward retirement over the next couple of years, I’ll always look back at my ownership of WNAV with great pride and satisfaction.”
AdLarge Releases 2021 Podcasting Buying Guide. The 2021 Podcast Buying Guide V4.0 has been released by AdLarge. The company says this guide features “essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.” AdLarge SVP, head of revenue operations & digital sales Ilwira Marciszek adds, “As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery. The unprecedented growth we are witnessing today is a true testament to the power of podcasting.” AdLarge co-CEO Cathy Csukas states, “Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled us to gain a comprehensive understanding of the marketplace, which we’ve outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action.”
TALKERS News Notes. Chicago media writer Robert Feder reports that former WGN-AM morning drive personality Steve Cochran has kicked off the fourth season of his podcast “Live From My Office.” Guests on the twice-weekly podcast this season are expected to include: Tom Waddle, Mark Giangreco, Lou Piniella, Bill Leff, Spike O’Dell and comedians Kathleen Madigan and John Da Cosse…..Cromwell Media’s sports talk WPRT-FM, Nashville “ESPN 102.5 The Game” and the NHL’s Nashville Predators agree to a multi-year extension that continues WPRT’s role as the official flagship station and broadcast partner of the Nashville Predators Radio Network. Cromwell Media president Bud Walters says, “For over 10 years the Predators have been the ‘best’ to work with. They’ve brought such excitement to Nashville, and we look forward to continuing our partnership together. We are very proud to be the flagship home of the Nashville Predators Network.”…..Townsquare Media’s KHOM, Hannibal, Missouri “NewsTalk 1070” adds Premiere Networks’ “Glenn Beck Program” to its daily lineup, effective today (10/18). Beck’s show airs locally from 11:00 am to 2:00 pm.
Supply Chain Woes/Inflation, Biden vs Progressive Democrats, COVID-19, January 6 Investigation/Bannon Subpoena, U.S. Missionaries Kidnapped, and Ahmaud Arbery Case Among Top News/Talk Stories Over the Weekend. The effects of the global supply chain breakdown and soaring retail prices; President Joe Biden’s challenges bringing progressive Democrats aboard his agenda; the rate of COVID cases in the U.S., and mask & vaccine mandates; the January 6 investigation and former Donald Trump adviser Steve Bannon’s defying a subpoena to testify before a congressional committee; the kidnapping of 17 U.S. missionaries by a gang in Haiti; and the trial of three Georgia men in the slaying of Black jogger Ahmaud Arbery were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
William Shatner did for sellers what Donald Trump did for talents. They drove talk radio to another level and we all benefited.
I remember the 2015-2016 undercurrent evident on countless sales calls. It was all about how talk radio had run its course and the end was near. Five years ago the theory was talk radio listeners were aging out and the demographics were growing so old, soon there would be no value for advertisers in reaching those older, outdated listeners. Nothing left of relevance in talk radio to attract listeners and advertisers. Enter Donald Trump and arguably his persona helped make talk radio relevant, influential and on fire again.
More Q2 News from Cumulus CEO Lew Dickey. Yesterday TALKERS reported Cumulus Media’s second quarter revenue figures and the fact that Lew Dickey largely avoided the Rush Limbaugh–Sean Hannity flap by saying he wouldn’t discuss it because they are still in contract negotiations. He addressed other topics TALKERS readers may be interested in: those 10 “code red” stations (big news/talkers bringing down the rest of the company); the health of the CBS Sports Radio Network project for which Cumulus is handling affiliate and ad sales; and the state of network talk programming. First, Dickey told investors the number of “code red” stations is down from 10 to 1 but didn’t specify which station still lags. Second, he states the CBS Sports Radio format is on 300 affiliate stations and is exceeding its revenue plans. “We’re highly encouraged by our early success and expect CBS Sports Radio to be a material growth driver for our company in 2014 and beyond.” And third, addressing the state of the Cumulus Media Networks (which includes syndicated talk – Huckabee, Savage, “Red Eye Radio” – as well as a lot of music programming) Dickey reports it’s been a bit “choppy” but he sees it settling down. “It grew for us in the second quarter and we look for it to be positive in the back half of the year. It’s a pretty fragmented space that ultimately begs for more consolidations… it did turn in a positive performance for us in second quarter.” Thanks to Seeking Alpha for the transcript. Members can see the entire conference call here.
Wall Street Journal Radio Network Executive Director Nancy Abramson to Exit Post. Radio management pro Nancy Abramson tells TALKERS the company is reorganizing its management structure and she is moving on. She says she’ll remain with the company through mid-September to assist with the transition. As for the rest of the staff with which the industry is familiar, Abramson says the affiliate team of Susan O’Connell and Susan Moran will continue to service the affiliates of “The Wall Street Journal Report,” “The Wall Street Journal This Morning,” “The Dow Jones Money Report” and “MarketWatch.com Reports.” John Wordock and Patrice Sikora will continue to oversee the news product for The Wall Street Journal and MarketWatch.com Radio Networks. Abramson says she is excited about new opportunities and looking forward to the next adventure. Abramson has served with WSJRN since 1996.
Greater Media Promotes Jake McCann to Director of Sales for Detroit Stations. Jake McCann moves from Greater Media’s Philadelphia stations where he was general sales manager at sports talk WPEN “97.5 The Fanatic” and classic rock WMGK. In Detroit he’ll be in charge of sales for rock WRIF, classic rock WCSX and currently-AC-but-rumored-to-soon-be sports talk WMGC. The fact that McCann has experience selling sports talk could be part of the reason McCann is making this move if, as expected, WMGC flips to sports in August. In a statement, Greater Media Detroit market manager Steve Chessare says, “Jake is the right person to lead our three station sales operation in the Motor City. His passion, dedication and leadership are exactly what we need to take our three outstanding radio properties to the next level.”
Radio One Gives Up on FM Sports in Cincinnati. After seven months, WCFN, Cincinnati “FM 100.3 The Fan” has let go most of its staff, cut ties with CBS Sports Radio Network and flips back to an urban oldies format as “Old School 100.3.” The Cincinnati Enquirer’s John Kiesewetter reports that production manager Rob Williams was the only staffer to survive the change. Tom Gamble, Richard Skinner, Will Chambers, Chad Brendel, Rick Ucchino, Rick Broering, Jeremy Lance, former Reds pitcher Joe Price, and Steve Harris all exited the station on Tuesday morning. Richard Skinner, who hosted “Two Angry Guys” along with Tom Gamble, tells Kiesewetter he’s not angry about the change, “Radio is so cyclical, that you know your time is coming (to get fired). They (Radio One) didn’t seem to have a plan of attack, and they’re pulling the format at a time of the year when all the people are listening for football and baseball.” Clear Channel operates two sports talk stations in the market – WSAI, a Fox Sports Radio affiliate and WCKY, which uses ESPN Radio programming – both of which air largely national shows.
Holland Cooke: Radio from the Newspaper. Radio consultant Holland Cooke adds to the discussion about newspapers entering into the digital talk radio streaming business that’s been a major part of industry chatter in the wake of the Boston Herald’s announcement about the creation of Boston Herald Radio coming Monday, August 5. Cooke has experience in this arena and he offers advice to publications considering the move. Among some dos and don’ts: don’t separate the studio from the newsroom (the sound of busy reporters is crucial!); don’t assume good reporters make good talk hosts; do promote you’re emanating from a storied newsroom; and do make content available for download and later playback. Read Holland Cooke’s entire piece here.
‘News 92 FM’ and ‘Yahoo Sports Radio 1560’ in Houston Agree to Content Sharing Deal. Radio One’s all-news KROI and Gow Media’s sports talk KGOW in Houston agree to a content sharing deal that will have KROI producing newscasts for KGOW and the latter producing sports updates and actualities for KROI. Here’s how it will work: Beginning in early August, “News 92 FM” reporters will provide hourly, short-form news updates to “Yahoo Sports Radio 1560,” initially for use on nights and weekends, and ramping up to a full broadcast schedule shortly thereafter. In like manner, “Yahoo Sports Radio 1560” reporters will provide sports updates and actualities twice per hour for integration into the “News 92 FM” broadcast clock between 7:00 pm and midnight daily, and from 6:00 am to noon on weekends. Radio One RVP Doug Abernethy and Gow Media CEO David Gow began discussing the possibility earlier this year. Abernethy states, “Research suggests that news and sports stations have shared listener bases. So this makes sense for both stations. We have the best newsgathering and reporting resources in the city, and ‘Yahoo Sports Radio 1560’ enjoys an equivalent reputation in the world of sports. We’re leveraging our respective strengths so that the ‘News 92 FM’ listener can get a quick sports update from ‘Yahoo Radio 1560,’ and their listeners can get top-flight news from ‘News 92 FM.’”
ZWERLING: The Smartest Programming Move I Ever Made for My Radio Stations. You might be surprised to learn which syndicated host turned out to be so spectacularly successful for outspoken, independent radio station owner Michael L. Zwerling at his widely admired AM combo of KSCO and KOMY, Santa Cruz, California that he felt compelled to share it with the entire industry. Then again, you might not. Find out the answer and more in a new exclusive TALKERS opinion piece posted today (7/31) by clicking here.
‘Broadway Joe’ Joins Sports USA for Weekly Podcast. Sports USA announces NFL great Joe Namath will join the company to produce a weekly podcast for the company during the 2013 football season. Sports USA president Bob Moore says Namath’s podcast will begin in the middle of August and run through this year’s Super Bowl. Moore states, “It doesn’t get bigger than Joe Namath! Joe is extremely passionate about football and his insights are amazing. This podcast will give him the platform to reach all of his fans across the country and beyond.” Namath comments, “I’m thrilled to join the Sports USA team with my new weekly podcast. I look forward to expressing my opinions on both the NFL and college football each week from the beginning of the season all the way through the Super Bowl.”
WTKS, Orlando’s Russ Rollins to Face Bubba the Love Sponge in Wrestling Match. Yes, you read that right. As you see in the poster here, it’ll take place at the Arena Bowl in Orlando on August 17 and feature “The Monsters” vs “Bubba’s Army” as Russ Rollins & The Demon take on Bubba the Love Sponge & Kevin Nash with Marc Mero as a special guest referee. Rollins tells TALKERS it’s the “Battle of the #1 morning shows!” and pits Clear Channel against Cox Media in front of 15,000 to 16,000 screaming fans!
2016 Presidential Race, Weiner Sexting Scandal, NSA Surveillance Program, ObamaCare Implementation, and Bradley Manning Verdict Among Top News/Talk Stories Yesterday (7/30). The possible candidates in the 2016 presidential election; the ongoing backlash from the Anthony Weiner sexting scandal; new developments in the NSA surveillance program case; the costs of the implementation of the Affordable Care Act; and the verdict against Bradley Manning in the Wikileaks case were some of the most-talked-about stories on news/talk radio according to ongoing research from TALKERS.