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Monday Memo: RIP Bill Balls

| May 2, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The 1970s-sounding “Star Wars” type lasers and WHOOSH that still plague sound-alike station imaging now seem as dated as those 1960s TV “Batman” fight-scene graphics: “POW!” And doggedly dodging them all is the Central Casting baritone, shouting or growling-through whatever copy the station sends.

“To stand out, take whatever you think is normal, and do the exact opposite.”

50 years ago, I was an English teacher; and I’ve been assigning reading ever since. And here’s a page-turner that will not only inform your station’s on-air marketing, it may inspire your career.

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Monday, January 3, 2022

| January 3, 2022

Monday Memo: CES, Carefully. Like most conventions a year ago, CES2021 settled for virtual. But this week, it’s game-on in Las Vegas. And there – vax’d, boosted, tested, masked, and toting the jug-handle-size bottle of hand sanitizer – is Holland Cooke. Read more here.

 

Pending Business: A New Year’s Lesson. Radio sales pro Steve Lapa says a holiday chat with a former associate recalled a memorable case of a radio seller who transitioned from newspapers and the switch was not smooth sailing at first. But persistence and management support saved the day. Read more here.

Ratings Takeaways from Nielsen’s December PPM Survey. Last week, Nielsen Audio released December 2021 ratings data for all 48 PPM markets. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from those markets for the period that covered November 11 to December 8. Audacy’s all-news WINS-AM was the top spoken-word station in New York, adding two-tenths for a 3.8 share (weekly, 6+ AQH share) good for the #8 rank. In Los Angeles, although it shed four-tenths, iHeartMedia’s news/talk KFI posted a 3.1 share and rose to the #7 rank. Audacy’s all-news WBBM-AM/WCFS-FM, Chicago fell out of first place to the #2 rank though it remained steady with a 5.7 share, while Nexstar Media’s crosstown news/talk WGN-AM was flat with a 3.7 share but rose to the #8 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta lost 2.7 shares, finishing with a 6.6 share and falling from #1 to #4. In Washington, Cumulus Media’s news/talk WMAL-FM added two-tenths for a 3.7 share and inched up to the #11 rank while Hubbard Radio’s all-news WTOP-FM dipped nine-tenths for a 6.8 share good for the #4 rank. Even though Bonneville’s news/talk KIRO-FM, Seattle added one-tenth, its 6.6 share was only good enough for the #2 rank. The news/talk battle in Salt Lake City flipped as iHeartMedia’s news/talk KNRS-AM/FM remained ranked #2 after slipping one-tenth to a 7.1 share while Bonneville’s crosstown KSL-AM/FM lost 1.5 shares for a 6.0 share finish causing it to fall from #1 to #5. The news/talk wars in Milwaukee showed some separation as iHeartMedia’s WISN-AM remained ranked #1,  posting its second consecutive 10.3 share while Good Karma Brands‘ crosstown WTMJ-AM fell five-tenths to a 7.1 share and finished ranked #4. You can see Mike Kinosian’s complete Ratings Takeaways from all 48 PPM markets here.

Salem’s WIND-AM, Chicago Adds to News and Traffic Operations. Changes in the news and traffic departments are taking place at Salem Media Group’s Chicago news/talk WIND “AM 560 The Answer.” Long time morning news anchor Mike Scott – who has anchored newscasts on the station between 5:00 am and 12:00 noon each weekday for the past 17 years – will join Salem as full-time news director and continue anchoring news and traffic. Scott had appeared on the station through an agreement between Salem, Total Traffic and Weather Network, and NBC News Radio. That agreement is not being renewed.  Scott says, “I’m incredibly gratified to be able to continue in my role on the air with AM 560 and Salem Media. We have some of the best listeners in all of Chicago radio and some of the best on-air talent. I look forward to providing the first look at the day’s news for our audience.” Scott will also assume anchoring duties for the Salem Podcast Network’s “Daybreak Insider Podcast,” which launched in September of 2021. Additionally, JoAnn Genette will join WIND as an afternoon news anchor through an agreement with Remote News Service. She will anchor weekday afternoon newscasts through 6:30 pm. Also, longtime Chicago traffic reporter Jill Urchak will begin handling afternoon traffic reports for the station. Urchak has spent close to 25 years as a traffic reporter in Chicago, including at WGN-AM, WBBM-AM, WSCR-AM, and WLUP-FM, as well as WBBM-TV. Salem regional VP and WIND general manager Jeff Reisman says, “News and traffic are cornerstone elements for our format and for our radio station. Keeping Mike Scott on our team while also adding JoAnn and Jill solidifies our commitment to serve our audience. We have a team of veteran broadcasters with experience and insight that our listeners can trust.”

Zederman Named Director of Content for ‘ESPN 1000’ in Chicago. At Chicago sports talk outlet WMVP-AM “ESPN 1000,” Good Karma Brands names Danny Zederman director of content. Zederman joins the leadership team as a 15-year veteran of “ESPN 1000.” Zederman has been serving as executive producer of the “Kap & J.Hood” show. He says, “I’m grateful to Good Karma Brands for the opportunity and am excited to work alongside ESPN 1000’s market manager Keith Williams, to lead and collaborate with our talented teammates and partners. My goal is to continue entertaining our fans, grow the ESPN Chicago brand on all platforms and add value to the community.” Williams says, “We’re excited to announce Danny Zederman as ESPN Chicago’s director of content.  Danny’s strategy and vision for our team in the future will allow us to grow to serve our partners, fans and teammates.”

Jimmy Failla Featured on FOX News’ New Year’s Celebration. Pictured above in Times Square prior to Friday’s New Year’s celebration is FOX News Radio host Jimmy Failla (right). With him is FOX News Radio manager of affiliate sales & marketing Tamara Karcev (left) and KTTH, Seattle talk host Jason Rantz (center). Failla was featured as one of the FOX personalities on the “All American New Year Live from Nashville” special that aired on New Year’s Eve.

TALKERS News Notes. Over the New Year’s holiday weekend, Ric Edelman debuted his new, nationally syndicated radio program, “The Truth About Your Future with Ric Edelman,” on 26 affiliates around the country. Edelman hosted AgeWave founder Dr. Ken Dychtwald on the program. Edelman says, “If you’re alive in 2030, you will likely live to age 100 or beyond. We need to make sure that your money lasts as long as you do, and that’s why I’m focusing on the topics that matter to investors today. The investments of the past 40 years won’t deliver the results you need in the future, so I’ll be sharing the ideas and strategies you need to achieve success in the 21st century.”…..The Independent Broadcasters Association’s board of directors elects officers for the 2022-2023 term. Ron Stone was re-elected for a second term as president and executive director of the IBA. Two of the other officers were also re-elected, Darrell Calton, chairman and assistant secretary and Allen Dick, VP and treasurer. Tony Renda was elected as secretary and assistant treasurer, replacing Mike Flood. Stone says, “I am pleased that the board has re-elected three of the founding officers for an additional term. I am very excited to have Tony Renda as one of our leaders in the next term. Tony has been instrumental in helping the IBA with many of the initiatives we took on in our first two years.  The IBA has succeeded in its first 18 months delivering many new ways for its members to save on operational costs, create new revenues, and benefit from all the professionals in the industry that are working with us. We have said from the beginning that a large independent membership provides scale and with scale we can deliver many great things for independent broadcasters.  I am looking forward to working with our management team to establish new goals for the IBA for 2022 and 2023.”

COVID-19, New Year’s Holiday, Twitter Boots MTG, January 6 Investigation, Colorado Wildfires, NASCAR ‘Let’s Go Brandon’ Issue, Betty White Dies, Antonio Brown Incident Among Top News/Talk Stories Over the Weekend. The exploding rate of COVID-19 cases in the U.S., the Omicron variant, and vaccine mandates; the New Year’s holiday, 2021 retrospectives, and predictions for 2022; Twitter permanently cancels account of Marjorie Taylor Greene; the investigation into the January 6 Capitol attack; the wildfires that devastated the Boulder, Colorado area; criticism over NASCAR for “reviewing” Brandon Brown’s crypto sponsorship and the “Let’s Go, Brandon” slogan; entertainment icon Betty White dies at 99; and Antonio Brown’s bizarre exit from the Tampa Bay Buccaneers in the middle of Sunday’s game were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Tuesday, December 14, 2021

| December 14, 2021

Good Karma Brands to Acquire ESPN Stations in New York, Los Angeles, and Chicago. The three sports talk radio stations owned by Disney/ESPN are being acquired by Good Karma Brands, LLC under a deal that is expected to close during the first quarter of 2022. The stations are WEPN-AM, New York; KSPN-AM, Los Angeles; and WMVP-AM, Chicago. The deal will also have Good Karma Brands perform ESPN’s obligations under the current Local Marketing Agreement for WEPN-FM, New York “98.7 ESPN.” As part of a long-term affiliation agreement, all three stations will remain as ESPN Radio affiliates and continue broadcasting ESPN Network Radio content as well as locally produced programming. There is no price revealed in the press release from GKB. The company has been operating WMVP-AM “ESPN 1000” under an LMA since October 2019. Good Karma founder and CEO Craig Karmazin says, “We are thrilled to add ESPN New York and ESPN Los Angeles to GKB. These stations and teammates give us an expanded footprint and increased resources to help meet our mission of serving our teammates, fans and advertising partners at a best-in-class level.” ESPN Audio vice president Scott McCarthy comments, “At ESPN, we are focused on evolving to meet the ever-changing needs of our business, providing the outstanding content that our fans expect, and growing our audience in critical, leading markets. We have a strong, 20-plus year relationship with Good Karma Brands and know they will further contribute to the success of these great local audio operations.” In addition, the companies have agreed to extend their ESPN Digital sales agreement, which began in 2015, in which GKB represents display and video inventory on ESPN.com and the ESPN App to local and regional advertisers in 14 select markets.

Porth Joins WSCR, Chicago as Assistant Brand Manager. As reported by Chicago media writer Robert Feder, Ryan Porth is leaving his program director position at Cromwell Media’s sports talk WPRT, Nashville “102.5 The Game” to joins Audacy’s sports talk WSCR-AM, Chicago “The Score” as assistant brand manager, effective January 3. WSCR operations director and brand manager Mitch Rosen is quoted saying, “He will assist us in multiple facets — from organization, digital ideation and assisting all of us moving ‘The Score’ brand forward into the future.” Porth has served as PD of WPRT since 2016 and also served as executive producer for the Nashville Predators Radio Network.

Bonilla Rises to PD at KXNT, Las Vegas. TALKERS magazine hears that Audacy has promoted Mark Bonilla from his assistant program director position at news/talk KXNT-AM, Las Vegas to program director for the station. He assumes the role previously held by Paul Ihander.

Audacy and Voicify Partner for Voice Capabilities Across Digital Platform. A new multiyear partnership is struck between Audacy and Voicify, a company described in a press release as “the market leader in conversation experience management software that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights.” As part of this deal, Audacy will leverage Voicify’s services to drive interactive voice capabilities across the Audacy platform and make station-branded skills more easily accessible for listeners via any voice assistant-enabled device. Audacy will also license Voicify’s patented platform – The Voicify Conversation Experience Platform – to create and deliver innovative, interactive voice ads and voice commerce experiences through digital audio content for advertisers. The Voicify Conversation Experience Platform enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms, including smart speakers. Audacy chief digital officer J.D. Crowley comments, “As we continue to expand and enhance the Audacy direct-to-consumer platform, adding new interactive voice capabilities and enabling voice commerce experiences across a wide range of devices is an important area of future growth, especially in an age where flexibility and speed to market are a must have for our advertising partners. We are excited to partner with Voicify to provide next generation interactive advertising solutions to our clients to help make their advertising more actionable.”

Former WLS-AM, Chicago Talk Host Stephanie Trussell to Run for Lieutenant Governor of Illinois. Former weekend talk host Stephanie Trussell is joining Illinois State Senator Darren Bailey on the Republican ticket for lieutenant governor and governor, respectively. Trussell had hosted the Saturday afternoon program on Cumulus Media’s WLS-AM, Chicago after winning the station’s “Next Talk Star” contest in 2012. She left the weekend gig in 2019 but continued to host a podcast for the station for a period.

Newsmax Names Duchardt Congressional Correspondent. Journalist Kilmeny Duchardt is joining Newsmax as congressional correspondent. A press release says that Kilmeny brings more than 15 years of media experience with the Associated Press, Reuters and most recently as an anchor with Turkish TV’s TRT World. Duchardt has spent the last three years anchoring “Turkish TV’s TRT World” U.S. primetime news bulletins out of Washington, covering the U.S. election, Congress, the White House and other major global news events. Newsmax news director Chris Wallace states, “Kilmeny is a well-regarded journalist known for getting the story right. She will be a great addition to our growing team.” Duchardt comments, “Trust isn’t given, it’s earned. I take great pride in earning the trust of my viewers. I look forward to gaining the respect of our diverse audience at Newsmax and being a source they can count on.”

TALKERS News Notes. Digital and tech services provider Triton Digital announces it is expanding its Podcast Reports to Canada. Triton says the Canadian Podcast Report will provide insight into the Top Podcasts and Networks in Canada each month, as measured by Triton’s Podcast Metrics measurement service. The inaugural Canadian Podcast report will be issued in late Q1 2022. Triton president of market development John Rosso states, “As podcast listening in Canada continues to rise, advertisers need reliable measurement to better understand the performance of on-demand and podcast content. Expanding our Podcast Reports to the Canadian market, where we already have a strong presence, highlights our commitment to eliminate inconsistent measurement practices and self-reported data, providing content marketers, media buyers, and the audio industry at large with access to validated and transparent podcast metrics in the Canadian market for the first time.”.….New Hampshire Public Radio promotes staffer Rebecca Lavoie to director of on-demand audio. Lavoie joined NHPR in 2010 to produce the daily magazine program “Word of Mouth” and most recently served as director of audience & engagement. NHPR president and CEO Jim Schachter says, “Rebecca has nurtured an explosion of excellent journalism and inspired creativity throughout NHPR. Her keen editorial ear is evident in all the material produced under her leadership. Her deep roots in the community and knowledge of the podcast industry make her an essential contributor to our senior management team.”…..Audacy announces that its Richmond stations – including news/talk WRVA – raised more than $670,000 to benefit Children’s Hospital of Richmond at VCU during the annual “36-Hours for Kids Radiothon.”…..The syndicated “Motley Fool Money” show hosted by Chris Hill is added to the weekend lineup on Bennett Radio Group’s news/talk duo “The Patriot” in WEZR-AM, Rumford and WPNO-AM, South Paris, Maine…..Pictured below is “Florida Man Radio” (WDYZ-AM/W288CJ, Orlando and WZLB-FM, Fort Walton Beach) personality Shannon Burke (left) with Key Networks syndicated radio star Bill O’Reilly (right) backstage at the Amway Center in Orlando on Sunday (12/12). Burke attended the “History Tour” event with O’Reilly and former President Donald Trump – a series of live conversations between Trump and O’Reilly about the four-year Trump administration.

FOX News Radio’s Jimmy Failla to Be Part of FNC’s New Year’s Eve Programming. This New Year’s Eve, FOX News Channel is presenting special programming from 10:00 pm to 1:30 am ET featuring “FOX & Friends Weekend” co-hosts Pete Hegseth, Rachel Campos-Duffy and Will Cain live from the Wildhorse Saloon in Nashville. Joining the trio in the holiday programming will be Jimmy Failla, host of FOX News Radio’s “FOX Across America” midday show, who will perform stand-up comedy from the Wildhorse Saloon. Also involved in the programming will be FOX Nation’s Lawrence Jones, “Outnumbered” co-host Emily Compagno and FOX News correspondent Griff Jenkins from Times Square, FOX News contributor Raymond Arroyo and FOX Nation host Abby Hornacek in New Orleans, and FOX News Congressional correspondent Aishah Hasnie from Folly Beach in Charleston, South Carolina and FOX Business correspondent Madison Alworth from Tampa Bay, Florida.

COVID-19, Economy/Supply Chain/Inflation, Software Vulnerability, Build Back Better, January 6 Investigation, Russia’s Ukraine Aggression, and Tornadoes Aftermath Among Top News/Talk Stories Yesterday (12/13). The rate of COVID-19 cases around the world, the Omicron variant, Pfizer’s pill, and mandates; the state of the U.S. economy, the ongoing supply chain woes, and high consumer prices; criticism of President Joe Biden’s Build Back Better plan; the investigation into the January 6 Capitol attack, Mark Meadows’ refusal to cooperate with the House committee, and new email revelations; the G7 nations’ warning to Russia about military action in Ukraine; and the aftermath of the deadly tornadoes in Kentucky and Illinois were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Thursday, December 9, 2021

| December 9, 2021

Talk Show Host Michael Berry is This Week’s Guest on Harrison Podcast. KTRH, Houston/independently syndicated radio talk show host Michael Berry is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Berry is heard live twice daily on Houston’s talk radio powerhouse KTRH. The first show airs between 8:00 am and 11:00 am and then he comes back between 5:00 pm and 7:00 pm. But, wait, that’s not all. An additional 25 formidable stations carry one or the other or both of these shows on an independent network that has grown out of his recognition as a break-out talent with a growing following of fans. This network stretches from upstate New York to Portland to Louisiana to Pensacola to Baton Rouge, Nashville, New Orleans, New Mexico and Alabama, with eight stations in Texas. Berry, the son of a maintenance worker for a chemical plant, is an attorney with two law degrees and an interesting history in politics. He began his often-controversial talk radio career in 2005 while still Mayor Pro Tem of the City of Houston. He’s married to the former Secretary of State of Texas, who is from India (and also a lawyer). They are parents of two adopted sons from Ethiopia – now teenagers. TALKERS research places him at number 15 on its most-listened-to radio talk show hosts list with a weekly audience of some 5 million people. He’s also ranked number 9 on the 2021 TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Berry engage in a fascinating conversation about a number of topics including the impact of the COVID era on the psyche of American workers, the application of the phrase “politics makes strange bedfellows” to today’s news/talk discussion, the differences between live radio and podcasting, Berry’s evolution from “yeller” to storyteller, and the syndrome of conservative talk show hosts often being unjustly accused of being proponents of racism and hate. Don’t miss this! To listen to the podcast in its entirety, please click here.

iHeartMedia Faces Unionization of Podcast Network. After a majority of iHeartPodcast Network staffers signed union cards to organize with the Writers Guild of America, East, the Guild is calling on iHeartMedia to voluntarily recognize the union. According to a press release from the WGAE, “The approximately 125-member iHeartPodcast Network Bargaining Committee includes producers, editors, researchers, writers, and hosts based in Atlanta, Los Angeles and New York CIty. The iHeartPodcast Network includes hit series like ‘Stuff You Should Know,’ ‘Fake Doctors, Real Friends,’ ‘The Ron Burgundy Podcast,’ ‘Disgraceland,’ ‘Chelsea Handler: Life will be the Death of Me,’ ‘Noble Blood’ and ‘Committed,’ among many others.” In its “Why We’re Organizing” letter to iHM management, the organizing committee writes, in part: “We, the podcast producers, editors, researchers, writers, and hosts of iHeartMedia, are thrilled to announce that we are unionizing with the Writers Guild of America, East. Months of discussion with our colleagues have clarified some things: First, we love the community we have created at iHeart. We work shoulder to shoulder with some of the most creative minds in the business, who have come to feel more like family. We are devoted and passionate storytellers who take pride in our ability to provide our listeners with entertaining, thought-provoking audio content and, most importantly, companionship. However, during difficult times, we are reminded that while the iHeart Digital Audio Group prides itself on its relative autonomy and ability to adapt to the shifting needs of the marketplace—much like a start-up—we work under the capacity constraints of a legacy broadcast conglomerate. Essentially, we have been encouraged to embrace the dynamism of start-up culture without any of the associated benefits. Throughout the unprecedented challenges of the last two years, we managed to seamlessly transition to remote work; our adaptability helped the company not just sustain but thrive during a period of economic uncertainty and social unrest. During team calls, town halls, and official email communications from leadership, we are frequently reminded of the financial gains that we helped make possible. Bob Pittman, CEO and chairman of iHeartMedia, reported during last month’s quarterly earnings call that Digital Audio revenue increased by 77 % compared to 2020. Our division’s significant growth was “driven primarily by continuing increases in demand for digital advertising and the continued growth of podcasting,” where revenue is up 184 % compared to 2020. Unfortunately, those gains have not reached the creators working round-the-clock to keep our audience of more than 30 million monthly listeners actively engaged. With hundreds of shows across all categories and genres, many of us are doing the work of multiple employees, and the huge volume of content we are responsible for is not met with equitable compensation. Furthermore, we lack transparency in workplace decision making, meaningful initiatives toward diversity and inclusion, fairness in managerial relationships, and clarity in divisions of labor. While we are proud to be an essential part of iHeartMedia’s success over the past few years, we are keenly aware of significant internal pay disparities between similarly positioned individuals within the company. And across the board, iHeartMedia’s overall compensation and benefits standards are wholly insufficient when compared to the greater podcast and scripted audio market. Due to these working conditions, the creators of iHeart’s podcasts have banded together in order to help determine the best path forward so that iHeart can remain competitive, retain existing talent, and attract new voices to the network, all while creating a more equitable, transparent, and democratic workplace.” Staffers are seeking: Appropriate compensation and benefits, accountability mechanisms regarding diversity and inclusion efforts, manageable workloads and appropriate staffing for shows, clear paths for advancement and standardized job descriptions, and job security. There’s been no official word from iHeartMedia yet.

Audacy Unveils Sports Betting Intensive ‘95.7 The Fan’ in Rochester. Rochester sports talk outlet WROC-AM adds FM translator W239BF to its broadcast and Audacy adjusts the programming to go sports betting intensive as “95.7 The Fan.” The station is using programming from the BetQL Network, CBS Sports Radio and keeps the local Buffalo Bills program “One Bills Live” in early afternoons as well as “The Sports Bar with Danger and Battaglia” (hosted by Mike Danger and Gene Battaglia) in PM drive. The station also continues to air as simulcasts of sister station WCMF’s flagship play-by-play coverage of the Buffalo Bills and Buffalo Sabres. Audacy Rochester SVP and market manager Sue Munn says, “In line with our company’s expansive position as leaders in sports audio, we’re delighted to enhance our sports content offering through the launch of ‘The Fan Rochester.’ Powered by widely recognizable BetQL and CBS Sports Radio programming, this station will give our local listeners more premier content from some of our brightest talent.”

KFI, Los Angeles Announces Record-Breaking 11th Annual Pastathon. Some of the staff of iHeartMedia’s news/talk KFI are pictured above at a remote broadcast for this year’s 11th annual KFI Pastathon that raised a record-breaking $933,502 and 115,324 pounds of pasta and sauce to benefit Caterina’s Club, the local charity that provides more than 25,000 nutritious meals every week to children in need in Southern California. With the help of listeners, local businesses and the continued partnership with Barilla, this year’s event set a new fundraising record. Since 2010, KFI listeners have raised more than $4.5 million and over 700,000 pounds of pasta and sauce for children in need in the community. KFI program director Robin Bertolucci comments, “The KFI PastaThon is a full-station effort, and the biggest heroes are our listeners and partners. Every year, we reach new highs and that means more meals to feed more kids in Southern California. On behalf of the entire KFI team we thank the community for the remarkable generosity.”

Fargo’s ‘What’s on Your Mind?’ Radio Show Visits FOX Square in NYC. Pictured above are listeners to the “What’s on Your Mind?” show that airs on North Dakota stations KFYR, Bismarck; WZFG, Fargo; KTGO, Tioga; and KLTC, Dickinson as they watch show host Scott Hennen (right) and FOX News Radio star Jimmy Failla (left) do a weather hit with FOX NewsJanice Dean (center). The group also was able to meet “FOX & Friends” co-star and FOX News Radio personality Brian Kilmeade and see the remnants of the now-famous burned Christmas tree.

Podcast Download Fall 2021: Big Three Expand Their Share. The just-released Fall 2021 edition of the Cumulus Media and Signal Hill Insights Podcast Download report focuses on how consumers access podcasts, what they want from a listening app, and attitudes and usage of the “big three” podcast publishers: Apple Podcasts, YouTube, and Spotify. As part of the study, Advertiser Perceptions surveyed 300 media agencies and marketers and found: 71% say they have discussed the potential of advertising in podcasts; An all-time high of 53% are likely to consider advertising in the next six months, up from 46% last year and 18% in 2015; Another all-time high of 44% indicate they are likely to actually advertise in podcasts in the next six months, up from 37% last year and 10% in 2015; and 45% report they are currently advertising in podcasts, an increase of three times from 2015 and a nine-point growth over 2020. In another aspect of the report, MARU/Matchbox conducted an in-depth study of 600 weekly podcast listeners in October 2021. In the MARU study, weekly podcast listeners were provided a list of podcast listening platforms and asked how often they listened to each. Since 2019, frequent Spotify use jumped from 30% to 36%. With podcasts showcased right in their app, Spotify has helped lure more music streamers into podcasting. Versus two years ago, YouTube is stable (33% to 34%) while Apple Podcasts dropped (from 38% to 27%). Frequent use of Google’s apps (Google Play/Google Podcasts) dropped from 19% in 2019 to 16% in 2021. See more about the study here.

TALKERS News Notes. Nationally syndicated talk radio host Mike Gallagher used the torching of the FOX News Christmas tree in Midtown Manhattan to spur his Salem Radio Network listeners to action for the network’s annual Angel Tree campaign that helps children of prisoners through the non-profit Prison Fellowship. Gallagher told his listeners, “Let’s show everyone that there’s more good than evil in America.” As a result, yesterday (12/8) more than 1,000 children of prisoners were sponsored and will be blessed with personalized Christmas gifts plus a note from their incarcerated mom or dad. Gallagher added, “We proved that a positive message can overcome any negative news when we all pull together.”…..The Carey Brothers are ending their media efforts after 35 years. Morris and James Carey announce they will wrap their radio program after the December 25 edition and the final “Tip of the Day” feature will air nationally on December 31. The Carey Brothers did their first radio show on January 2, 1987 at KCBS-AM, San Francisco. The program went national in 1992 and at its peak aired on more than 300 affiliate stations.

COVID-19 Omicron Variant/Rising Case Numbers/Mandate Repeal, Russia Threatens Ukraine, Biden’s Summit for Democracy, Evergrande Defaults, Violent Crime Spike, January 6 Investigation, Social Media/Instagram Testimony, and Ghislaine Maxwell Trial Among Top News/Talk Stories Yesterday (12/8). The Omicron coronavirus variant, the rising case numbers in numerous U.S. states, and the Senate’s passing a repeal of Joe Biden’s vaccine mandate; Russia’s continuing military build-up at the Ukraine border; Russia and China criticize Joe Biden’s virtual Summit for Democracy taking place today and tomorrow; Chinese real estate giant Evergrande defaults causing concern of global investors; the violent crime spike in numerous American cities; the investigation into the January 6 Capitol attack and Donald Trump loyalists’ refusal to cooperate; Instagram CEO Adam Mosseri testifies at a Senate hearing on social media and teen safety; and the prosecution rests its case in the trial of Jeffrey Epstein confidant Ghislaine Maxwell were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Tuesday, September 21, 2021

| September 21, 2021

Cumulus Media Names Two Execs to Multi-Platform Content Development Positions. The new title SVP, sports, content and audience is a promotion for Bruce Gilbert, who has been serving with Cumulus Media for the past seven years. This new title formalizes Gilbert’s role following “consistent accomplishments leveraging the company’s massive sports portfolio to build compelling new franchises and successful partnerships.” Gilbert continues to direct all sports programming for Cumulus radio stations and Westwood One Sports, which also entails overseeing key partnerships with iconic brands including the NFL, the NCAA, the Masters, and the PGA Championship/Ryder Cup. Cumulus also brings Doug Cohn aboard as SVP, music & entertainment, content and audience in which he’ll “lead new content development across the company’s platforms, including broadcasting, podcasting, streaming, social media, digital, and live events.” He was previously with ViacomCBS as SVP, music & talent for Nickelodeon. Cumulus EVP of content and audience Brian Philips says, “Today’s audio ecosystem provides us with infinite opportunities to break talent out of their traditional lanes and our consumers with the ability to access our products whenever they wish, on an ever-widening array of platforms. Cumulus is bursting at the seams with creative chops and the ambition to thrive in this exciting environment. Doug has shown a Midas touch in understanding what the next generation will want, and Bruce has forged groundbreaking partnerships for years and will now have more runway to innovate – these two leaders possess the vision to produce a surge of remarkable new Cumulus content.”

Broadcast for Broadway. Pictured above at The Hunt & Fish Club on W 44th Street in the heart of the Theater District are (from l-r): The Broadway Association’s Cristyne Nicholas, Broadway historian, NYPost columnist, and WOR morning host Michael Riedel, and WNYM “AM 970 The Answer” afternoon host Kevin McCullough. Salem’s “AM 970 The Answer” and McCullough presented the “Broadcast For Broadway” show from 6:00 pm to 8:00 pm last Friday night as Broadway shows were staged for the first time since the pandemic began in March of 2020. The program was presented in conjunction with Nicholas & Lence Communications, The Broadway Association, and The Actors Fund.

WARC and iHeartMedia Study Underscores Gap in Audio Investment from Marketers. According to data from a study by WARC and iHeartMedia, although consumers spend 31% of their media time with audio, brands only allocate 8.8% of their media budget to audio, while 25% of brands eschew audio entirely. The study concludes that consumers of every generation are spending more and more time with audio content across radio, streaming and podcasts driven by audio’s ease and accessibility with the growth of wireless headphones and smart speakers adding to in-car, at home and at work listening. WARC Data forecasts audio advertising spend in the US to reach $13.9 billion this year, a double-digit recovery (+10.9%) from the pandemic’s 2020 cuts, yet the report highlights a large audio investment gap and the vast opportunity that exists in this mass reach and high engagement audio advertising market. The study identified four key types of advertiser attitudes towards audio: 1) Audio Avoiders, the 25% of advertisers who do not invest in audio at all; 2) Broadcast Believers, who have seen the benefits of radio and are beginning to delve into more forms of audio; 3) Digital Only, those who have started to invest but are missing out on the full suite of audio options, particularly the 90% reach of broadcast radio; and 4) Cross-Platform Champions, who explore audio’s full potential and continue to test, learn from and optimize their investments across platforms. iHeartMedia chief marketing officer Gayle Troberman says, “The Audio Investment Gap is the single-biggest growth opportunity for brands. With the growth of wireless headphones and smart speakers paired with in-car listening, audio is everywhere, and consumers are listening in more places, more times throughout the day. But too many brands are on mute. Brands that right-size their audio investments and begin spending and innovating across radio, streaming and podcasts outpace competitors in finding new audiences, building brand affinity and driving sales.” See the full report here.

NuVoodoo: Delta Variant Keeping the Vaccinated at Home. A recent study from NuVoodoo Media Services on public attitudes toward attending large indoor gatherings indicates the unvaccinated are “nearly twice as likely to attend large indoor gatherings with no COVID restrictions, when Compared to their vaccinated counterparts.” Among the people 18-64 surveyed, 47% were fully vaccinated, with another 10% having had the first of the two-shot vaccines – meaning 57% of the subjects are at least partially vaccinated. There’s another 5% who say they’re trying to find time to get vaccinated. There are 20% who are not interested in getting vaccinated at all and another 18% who say they’re still researching facts about the vaccines or aren’t sure about getting vaccinated. The study found “only 4 in 10 people would attend a large public indoor gathering that didn’t require prior COVID-19 vaccination or other safety measures.” NuVoodoo president Carolyn Gilbert says, “As always, the devil is in the details – and the results change with age. In our sample, which includes only pre-retirement demographics and excludes the vaccination status of seniors, 55-64s are the only age cell in our study where a solid majority are fully vaccinated. Vaccination rates hover around 40% among young women and fall well below that level among young men.” NuVoodoo EVP of research Leigh Jacobs adds, “Our study results indicate that Delta’s impact on event attendance is significant. For example, better than 2 in 5 either will not (or might not) attend business conferences or trade shows. Requiring proof of vaccination lifts attendance among the vaccinated while disenfranchising the unvaccinated. Potential attendance is limited either way. Last week’s cancellation of the October NAB event underscored the value of virtual attendance options wherever possible. Virtual won’t work to replace every event experience, but it can be an attendance-widening addition in many cases – and an insurance policy in others.”

TALKERS News Notes. The new podcast from retired NBA All-Star Metta World Peace debuts on PodcastOne today (9/21). “Mettaphorically Speaking” features Metta World Peace as he interviews a variety of people from the worlds of athletics, music, film and television, and business covering topics including sports, business, mental health and community, with a goal of inspiring and empowering listeners to pursue their own passions and dreams.” PodcastOne president Kit Gray comments, “Metta World Peace was a force to be reckoned with on the hardwood courts of the NBA and he’s a force to be reckoned with in the world of podcasting. His drive to search for the deeper purpose and meaning in life matches the drive that shone in his career as a professional athlete, and we couldn’t be more pleased to be hosting his podcast.”…..iHeartMedia announces a new iHeartPodcast slate of true-crime shows in collaboration with KT-Studios after their first successful venture together produced, “The Piketon Massacre.” The new slate of podcasts begins with, “The Dougherty Gang.” iHeartPodcast Network COO Will Pearson says, “iHeartMedia is excited to join forces with KT-Studios to co-produce this brilliant new slate of true-crime podcasts. We’ve seen incredible success with KT-Studios and are excited to offer listeners a full slate of new podcasts that delve into everything from unsolved murders to some of the most bizarre crimes in the name of love.”…..This Thursday, WMVP-AM, Chicago “ESPN Chicago” personality David Kaplan steps off on the second annual Walk As One Chicago charity walk to benefit Bernie’s Book Bank, a nonprofit dedicated to increasing book ownership. During the 24-mile walk, Kaplan and Bernie’s Book Bank CEO Darrin Utynek will distribute free books to K-6th grade students at James Ward Elementary. Since 2009, Bernie’s Book Bank has distributed more than 19 million books to Chicagoland children ages birth through sixth grade.

COVID-19, Debt Ceiling Debate, Biden UN Address, Immigration Woes/Border Agents Violence, U.S.-Australia Sub Deal, Canadian Election, and Gabby Petito Case Among Top News/Talk Stories Yesterday (9/20). U.S. COVID-19 deaths match the number of those who died from 1918-21 Spanish Flu pandemic, boosters, masks & mandates; the debate in congress over raising the U.S. debt ceiling; President Joe Biden to make first address to UN; the immigrant situation at the U.S.-Mexico border and the video of border agents on horses rounding up Haitian migrants; the controversy over the U.S.-Australia nuclear sub deal; Prime Minister Justin Trudeau wins re-election but fails to gain a majority in parliament in Canada; and the case of Gabby Petito and missing fiancé Brian Laundrie were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.