Tag: "Jim Graci"
Attention is currency. So short sentences rock. And sentence fragments. See?
On a normal day in Las Vegas (oxymoron), it’s already a wall of enticements:
- “100X odds craps!”
- A rib joint touts “The Best Rack on The Strip!”
- Guy Fieri’s restaurant serves up “In Your Face Food & Booze.”
- “Fire a Machine Gun!”
- “Girls! Girls! Girls!”
Now, fly-in 165,000 of us, for-whose-attention 20,000 new products compete, and you’re in the graduate school of messaging. Yours will drown in the din unless it’s “SQUIRREL!”
Radio has never had more competition for listeners’ attention, and advertisers’ do-re-mi.
So, as I navigate a Las Vegas Convention Center the size of FIFTY football fields, I am struck by how well exhibitors distill their messages, something radio hosts and commercial and promo copy should strive to do.
- BACtrack is “The World’s First Wearable Alcohol Monitor.”
- Mevo, The Live Event Camera, enables you to “Edit on the fly. Stream live or share later.”
- ThinOptics assures that you will “never be without your reading glasses again.” Their “stick anywhere, go everywhere” sleeve adheres to the back of your smartphone.
- Rem-Fit’s Zeeq Smart Pillow “Streams Music, Stops Snoring, Analyzes Sleep.”
- You’re “always connected, never apart” with Petcube’s “interactive cameras bringing pets and people closer than ever.”
- Tablo is “The DVR for Cord Cutters.”
- Assure Lock by Yale lets you “Lose your keys for good;” and “Answer your door. Anywhere. Anytime.”
- MightyPURSE “charges your phone.”
- Without a live demonstration in the booth, we’ll take Willow’s word that their “wearable breast pump” has “no external tubes, cords, or dangling bottles.”
Get the picture? Yes, we see.
“Make America Great Again.”
We just elected a most unlikely president whose gift of brevity plays Twitter like a Stradivarius. “Drain the swamp,” “Crooked Hillary,” “Jeb Bush is weak,” “Little Marco,” “Build a wall, and Mexico will pay for it,” and other bumpersticker-length catch-phrases were utterly digestible. Is your message?
Holland Cooke (www.HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet, and he covers industry conferences for Talkers. Follow him on Twitter @HollandCooke; and look for his new TalkersTV video “Choose Your Words Carefully” next week at Talkers.com
SiriusXM Ends 2016 with More Than 31.3 Million Subscribers. Satellite broadcaster SiriusXM will release its 2016 fourth quarter financials early next month, but it announced yesterday that it beat its guidance on net subscriber additions by adding more than 1.7 million during the year to pass the 31.3 million mark. It also says it expects to meet or exceed its 2016 guidance for revenue, adjusted EBITDA and free cash flow. CEO Jim Meyer comments, “We continue to make substantial investments in new products, content and technologies, including investments in new satellites, our next-generation 360L platform, wideband chipsets, and new marketing capabilities. In 2017, we expect to continue our never-ending focus on bringing our customers the best content bundle available, and our strong record of delivering cost-effective growth and returning substantial capital to stockholders through stock buybacks and our recently introduced dividend.” SiriusXM also issued 2017 guidance for self-pay net subscriber additions (1.3 million), revenue ($5.3 billion), adjusted EBITDA ($2.025 billion) and free cash flow ($1.5 billion).
PodcastOne Debuts Laila Ali Show. Women’s boxing champ Laila Ali is launching a new show called “Laila Ali Lifestyle” on the PodcastOne platform. The daughter of the late boxing legend Muhammad Ali joins the Norm Pattiz-founded entertainment company to offer a show in which fans can join Ali “on her journey to holistic greatness, as she balances mind, body and soul, and shares her passion for helping people achieve their personal best in every aspect of life.” She will invite guests to appear each week, with new episodes every Thursday. Pattiz comments, “We’re happy to have someone of Laila’s esteem, experience and class on our network. She’s a legend in her own right, and it will be great for fans to see a different side of her through the podcast.”
Chris Mack to Host Pirates Pre-and Post-Game Shows. At CBS RADIO’s Pittsburgh sports talker KDKA-FM “Sports Radio 93-7 The Fan,” station personality Chris Mack will begin hosting the pre and post-game shows for Pittsburgh Pirates baseball beginning in the spring. Mack currently hosts the station’s weekly “Bucco Talk” program in addition to a number of shows. Jack Zduriencik, a former Pirates director of scouting and former Seattle Mariners general manager will work alongside Mack during the shows. ‘Fan’ program director Jim Graci comments, “Chris is a seasoned talk show host and well versed in the Pittsburgh sports scene. Elevating him to host our pre- and post-Pirates game broadcasts was a natural progression for him, ‘The Fan’ and our scores of loyal listeners. We’re excited to have Chris take on this expanded role and look forward to his color commentary and analysis this spring.”
Russian Hacking Controversy Tops Talkers TenTM for Week of January 2-6. The debate in Washington over whether Vladimir Putin’s Russia is responsible for hacking the DNC’s email was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was President Obama’s lame duck actions. Coming in at #3 was the GOP’s strategy to dismantle the Affordable Care Act, followed by the Chicago Facebook torture case at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Beasley’s WBRN, Tampa Goes AC; Chadd & Kristi Thomas Named Morning Hosts. The former “Bubba Radio Network”-branded rock station ditched that moniker last year and transitioned to the “No Rules Rock!” brand. Then, late last year, Beasley Media Group dropped the Bubba the Love Sponge show in anticipation of a format change. Yesterday, the company unveiled the new adult contemporary format for WBRN and its new brand “The New B98.7.” After a 10,000 songs-in-a-row launch, the station will feature Chadd and Kristi Thomas as its morning team, beginning Monday, February 6. The duo is well known in the market after years on Cox Media Group’s crosstown AC WWRM “Magic 94.9.” Kristi Thomas says, “Chadd and I are absolutely delighted to be part of creating a new radio station! We are excited about our new home for our special brand of radio in Tampa Bay, which is a place we cherish and where we have chosen to raise our family!” Beasley EVP of programming Justin Chase adds, “For nearly two decades, Chadd & Kristi have developed a deep relationship with the Tampa listening audience and we are thrilled they decided to join us in the process of building a new and great AC brand in the market.”
Johnnie D. Upped to PD of WGCI, Chicago. In Chicago, iHeartMedia promotes WGCI and WVAZ assistant program director Johnnie D. to program director for WGCI. iHeartMedia Chicago director of urban programming Derrick Brown says, “Johnnie has made a significant impact since joining WGCI in 2015. His passion and vision for our brand has enhanced our signature concert events like Big Jam and Summer Jam, plus his work in helping launch the city’s only live-and-local urban morning show has made the ‘Chicago Morning Takeover’ a dominant force in the market. It’s a pleasure to recognize Johnnie’s hard work with this promotion and it certainly comes with great expectations as he manages all facets of the 107.5 WGCI-FM brand.”
Radio One Jumps on CHR Opportunity in Houston. With CBS RADIO’s move away from CHR on KKHH to adult hits, Radio One’s only other CHR competition for KROI “92.1 RADIO NOW” will be Cumulus Media’s KRBE. A format change for KROI was not unexpected after Radio One CEO Alfred Liggins recently commented that classic hip hop and R&B is not a “sustainable format.” The station is being programmed by cluster operations manager Terri Thomas, who says, “The ‘New 92.1 Radio Now’ will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston.” Radio One senior vice president of programming Jay Stevens adds, “We’re excited about this opportunity to bring a fresh innovative approach to top 40 radio in H-Town.”
KBAY, San Jose Names Bruce Scott Morning Host. Former KOST, Los Angeles personality Bruce Scott joins Alpha Media as morning drive host for classic hits KBAY, San Jose, effective January 17. Alpha Media VP of programming and “Bay FM” program director Ronnie Stanton states, “It’s very exciting to add Bruce to the refreshed sound of ‘Bay FM.’ He brings years of experience and a great radio brain to create an upbeat and fun morning show with the greatest hits of all time for the Bay Area.”
Jim Graci Named Program Director at KDKA, Pittsburgh. CBS Radio announces the new program director for its news/talk KDKA, Pittsburgh several months after it chose not to renew its contract with former PD Marshall Adams. Jim Graci – who previously programmed crosstown WEAE – comes north from Cumulus’ KLIF where he’s been serving as PD. Also at KDKA, longtime KDKA news staffer P.J. Kumanchik is promoted to news director at the station.
WAXY, Miami Announces Tod Castleberry Takes PD Role at Station. Program director and Dan LeBatard show executive producer and cast member Marc Hochman is probably almost as happy about this hire as Tod Castleberry is. Hochman’s been handling both roles and agreed with Lincoln Financial Media to continue in both until a successor for his PD position could be found. Hochman wants to put his total concentration on the Dan LeBatard show and now he can do that. Tod Castleberry has worked at Red Zebra’s sports WTEM, Washington and most recently has been working as partner and executive producer of the John Riggins internet show.
ABC News Radio to Produce Special Program Sparked by Trayvon Martin Death. The special one-hour broadcast will take place tomorrow night (3/28) at 7:00 pm ET and will be hosted by “Good Morning America’s” Robin Roberts. Titled, “Race and Justice: A National Conversation,” the show will focus on the national dialogue that’s been spurred by the shooting death of Trayvon Martin. ABC News Radio says the show will feature “Robin Roberts leading a town hall discussion with prominent newsmakers and an audience of high school students and parents. The program will further the national discussion involving all racial and ethnic groups stirred by the circumstances of Trayvon Martin’s death.” The show is available to ABC News Radio affiliates.
TRN’s Michael Savage to Publish New Non-Fiction Book. Nationally syndicated talk sensation Michael Savage’s new book hits the bookstore shelves on April 3 – with major booksellers currently taking pre-orders. In Trickle Down Tyranny: Crushing Obama’s Dream of the Socialist States of America (Harper Collins 2012), Savage examines the state of the nation and especially how he believes the Obama Administration is on the wrong path. He writes, “Obama is actively creating a populace ever more slavishly dependent on the federal government.” Other topics include punishing success, “The president has openly declared war on those who have worked hard all their lives to achieve the American dream.” Savage discusses how we treat our enemies and allies, “He treats radical Islamists in the Middle East as friends, then stiffs Israel and our Western European allies.” He says that the military is used like pawns, “While Obama uses proud Navy SEALs for a publicity stunt, and the overall strength of the military has been decimated.” Other topics including the Southern border chaos and corporate cronyism are covered in a way that only Michael Savage could reveal. Savage is the author of 26 books including four New York Times bestsellers.
Arbitron and California Agree to Settlement in PPM Suit. The State of California and the cities of Los Angeles and San Francisco are settling their suit against Arbitron for its practices regarding the Portable People Meter that the entities alleged underrepresented minorities and minority-targeted radio stations. Arbitron states, “As part of the settlement, Arbitron has agreed to continue a number of measures already an integral part of the company’s current PPM methodology and of its continuous improvement program for the Portable People Meter ratings services in all markets. These measures include the already completed transition to address-based sample frames, cell-phone-only sampling rates, reporting country of origin for Hispanic households and certain other sample performance and demographic information to subscribers by individual zip code, continuing efforts to maintain or achieve specific in-tab rates and Sample Performance Indicators, and continuing the company’s commitment to using all reasonable measures to achieve Media Rating Council accreditation for the data produced by the PPM ratings service in all California markets. These commitments are generally consistent with the company’s agreements with other states and are in force through December 31, 2014, or until MRC accreditation is granted, whichever comes first. The Company also agreed to pay a total of $400,000 in settlement of all claims and costs.” Arbitron states the settlement is not an admission of fault.
Dennis Miller Celebrates His 5th Anniversary Week with Special Guests. Dial Global talk show host Dennis Miller is celebrating his 5th anniversary hosting his nationally syndicated talk show this week and he’s scheduled some high-profile guests for the event. GOP presidential candidate Mitt Romney joins the show today (3/27). Other guests this week include: AMC’s “Mad Men” creator Matthew Weiner, National Review editor Rich Lowry and Senate Minority Leader Mitch McConnell. On Thursday’s special anniversary show, good friend and “Saturday Night Live” alumnus Jimmy Fallon of NBC’s “Late Night with Jimmy Fallon” will join Miller. Also coming on the show that day will be actor/comedian David Spade, who’s currently on CBS’s “Rules of Engagement” and Adam Carolla, who’s on NBC’s “Celebrity Apprentice.” Dial Global EVP of news and talk programming Bart Tessler states, “Dennis consistently brings together such an eclectic and interesting group of guests. Only he could seamlessly switch from a compelling political conversation with a presidential candidate to tapping into the zeitgeist with a late night comic.”
Cumulus Media Networks to Syndicate Medical Feature with Dr. Sanjay Gupta. The vignettes to begin distribution in May through Cumulus Media Networks are broken into two target demos: one style for news/talk stations and another for a younger audience on music and entertainment stations. Two features per day for each variety will be available. Cumulus chairman, president and CEO Lew Dickey says, “Dr. Sanjay Gupta is a unique and profoundly talented individual. His insights and experience will bring compelling content to our affiliates and create powerful new vehicles for our advertisers. We look for Dr. Gupta to be an important component in our overall content strategy.” Dr. Gupta is a practicing neurosurgeon and serves as chief medical correspondent for CNN.
WOR, New York’s Former Governor David Paterson to Host Political Roundtable Event. Afternoon drive host former Governor David Paterson will moderate a special roundtable discussion from the famous Russian Tea Room broadcast live on WOR, New York on April 5. Taking part in this “State of the Tri-State” three-hour expanded edition (to be broadcast from 4:00 pm to 7:00 pm on WOR) of the Governor’s show are: former New York Lieutenant Governor Betsy McCaughey, United Federation of Teachers president Michael Mulgrew, New York City Councilman Robert Jackson, New Jersey Association of School Administrators executive director Dr. Richard Bozza, Congressman Bill Pascrell (D-NJ), national security expert K.T. McFarland, and Abdur-Rashid, religious and spiritual leader of the Mosque of Islamic Brotherhood in Harlem. WOR VP/GM Jerry Crowley states, “There is no one more uniquely qualified than Governor Paterson to bring together these top names on one radio broadcast to discuss the issues that are most important to our listeners and our community. Headlines are sure to be made during this very special program.” The broadcast is open to members of the press but not to the public.
Salem Communications Buys Detroit-Area Translator for News/Talk WDTK. Salem Communications is paying $250,000 for the FM translator currently at 97.5 and licensed to Harrison, Michigan. The seller is Tim Martz’s Radio Power and there’s currently a construction permit to move the translator to Detroit proper and to the 92.7 frequency. Salem intends to use the FM signal to assist its news/talk WDTK, Detroit.
ObamaCare Goes Before Supreme Court, Pressure Heightens for Charges in Trayvon Martin Case, GOP Primary Race and Obama-Medvedev Flap Among Top News/Talk Stories Yesterday (3/26). The first day of arguments at the Supreme Court over aspects of President Obama’s 2010 Affordable Care Act; the growing pressure on authorities to arrest George Zimmerman in the shooting death of Trayvon Martin; the GOP primary race; and the flap over President Obama’s remarks to Russian president Dmitry Medvedev were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.