Tag: "Jerry Lee"
By Holland Cooke
- Philadelphia radio maven Jerry Lee invested good research money learning that two-voice commercials produce better results that single-voice spots.
- And music stations’ remaining local morning shows tend to be multi-voice.
- If you’re a local host at a Rush Limbaugh station, and you reckon that his lengthy monologues entitle you to drone on, run the numbers and compare his Time Spent Listening to yours. Keep it moving.
- Whether you’re an ask-the-expert show or a political talker, one-caller-after-another make you sound popular and authoritative, and certainly habit-forming.
- Podcasters: Because simply acquiring your work asks so much of the listener, this matters most to you.
By Mike Kinosian
LOS ANGELES — Just over two weeks after Christmas and nine days into the new year, admittedly, doesn’t provide much of a sample to gauge an industry “trend.”
At the very least though, it is worth noting three interesting top 20 market developments that contain a common thread.
The last time a major market station transitioned to adult contemporary was in April 2016, when iHeartMedia San Francisco’s urban-rhythmic oldies KISQ became “The Breeze.
Now that the all-Christmas music has come to an end, however, there are three new players under the AC banner.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.