January 2018 PPM Analysis: News/Talk | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

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January 2018 PPM Analysis: News/Talk

| March 2, 2018

By Mike Kinosian
Managing Editor

The third in our four-part special feature summary of January 2018 ratings overviews deals with (commercial, English language) news/talk outlets.

All-news was addressed on Wednesday (2/28) and sports talk facilities were highlighted yesterday (3/1).

Heightening the scope of our already expansive analysis, we’ve extended the ratings criteria for PPM-market news/talk facilities to those registering at least a .5 (6+) in the January 2018 ratings period, which covered January 4 – 31.

While at the same time robustly inflating the eligible news/talk sample base by approximately one-third, it slightly lowers the format’s (6+) AQH share and raises the typical (6+) market rank.

By way of perspective, an all-news station in our January 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 4.74 and ranks eighth (#8.29), whereas a sports talk outlet is 3.06/#13.00 (6+), and a representative qualifying news/talk property is 3.19/#14.67 (6+).

It’s imperative to note that the threshold for inclusion for all-news and sports talk remains the same from past overviews – a top-twenty finish (6+) in any PPM-market; this marks the first time we are implementing the .5 or higher yardstick (6+) for news/talk (only).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that consistent reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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