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By Mike Kinosian
Those extraordinary stats notwithstanding (especially with all-news), we have quite possibly saved the best for last in analyzing the most omnipresent genre under the spoken-word umbrella, talk stations.
For several reasons, we have separated “talk” into two groups – commercial, and non-commercial/public.
The January 2015 ratings overview of commercial talkers appears today, while the companion piece for non-commercial/public talk stations will be posted tomorrow.
Either way you slice it though, it was a strong sweep for both groups and the numbers will confirm that as being the height of understatement.
Spoiler Alert: Our “commercial” talk category consists of nearly the combined total of the sports and news samples from Monday and Tuesday, yet all but three stations in the commercial talk group show sweep-to-sweep growth (6+).
Same parameters apply in the following charts as with the news and sports overviews. Specifically, commercial talk outlets that rank in the top 20 in a PPM market (6+, January 2015) are included.
Nielsen Audio only releases audience estimates for stations that subscribe to its services.
Owing to that reason, ratings stats in this TALKERS analysis are limited to stations that pay Nielsen Audio for its data.