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Station Snapshot:
WMAL, Washington, DC

| December 11, 2014

Cumulus talk outlet regaining prominence in nation’s Capital Region

 

By Mike Kinosian
TALKERS
Managing Editor

 

kinosianWMAL LogoLOS ANGELESEven if not somewhat excusably misused, “heritage” is among the buzzwords many broadcasters hyperbolically invoke when proudly discussing their station and/or a particular on-air talent.

Not limited to a particular genre, it could apply to any format, although scores within the industry still choose to link “heritage” to dominant, institutional, full-service stations with larger-than-life personalities.

In the nation’s capital, for instance, the mighty morning team of “Harden & Weaver,” who beginning in 1960, prevailed in DC for approximately three decades, reinforced WMAL as “heritage” calls there.

Simultaneous with “Harden & Weaver” solidifying their own place in radio history (Frank Harden is now 92 — Jacksonjacksonandweaver Weaver passed away in 1992), they were largely aiding to foster the station’s legacy — the Cumulus Media-owned talker is flourishing in 2014.

Morning mall entertainment

Overseeing then Citadel-owned WMAL from Chicago, where he programmed sister talker WLS-AM, Drew Hayes in August 2010 brought in former Air America programming honcho Bill Hess as assistant program director. Approximately one year later, Cumulus acquired Citadel and Hess was elevated to program director.

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