Tag: "inventory"
Pending Business: Reimagining How News/Talk is Sold
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Maybe it’s time take a minute and reimagine how news/talk radio is sold. I am serious. Because your company is offering audio options like:
1) Fight clutter with less inventory.
2) Offer host-read endorsements.
3) On-demand.
Pending Business: What’s That Computer Doing?
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Your future in radio sales is changing as you read this.
If you work for a medium or large radio group, the inventory on your radio station is most likely available through multiple sources away from the sales team and managers you see regularly.
