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Tag: "Internet"

Hype vs. Truth

| January 14, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — Here’s why it’s very important for you to communicate in a scrupulously honest manner online.

Today, there’s plenty of trustworthy online info at your fingertips. There’s also plenty of misinformation, and a Google search may not help you sort it out. A decade ago, when the internet was a wilder and woolier place than it is now, all sorts of crap masqueraded as truth. “I know it’s true; I read it on the internet!” was a sarcastic joke you’d commonly hear at the time.

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Not All Web Hits Are Created Equal

| October 22, 2012

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — I can tell that we radio folks are more stressed out than ever, because I’ve been in on a few conversations recently where the subject was how people out there don’t understand the value of radio anymore.  That’s a change from the previous sentiment, which was that we just needed to get more compelling content on our websites and in our social media.  The feeling seems to be now that we have to make potential fans and clients understand what we’re all about, and what we offer.

Then, I see here in TALKERS (10/17) last Wednesday that Bonneville in Seattle is putting one of their key on-air people “in the driver’s seat for bringing unique, local content to both KIRO-FM and the company’s digital space, MyNorthwest.com.”  So wrap your head around this.  Linda Thomas, who’s been part of KIRO-FM’s morning drive news block … that’s morning drive in the 13th largest market … is moving online.  That’s a real commitment on Bonneville’s part.

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Can Terrestrial Radio Thrive in the Digital Era?

| September 19, 2012

By Michael Harrison
TALKERS Magazine
Publisher

SPRINGFIELD, Mass. — Survival is not enough.

Survival is already happening and it isn’t as much fun as it’s cracked up to be as a spectator sport on the Discovery Channel.  In the reality show called terrestrial radio, sooner than later, survival will run out of gas.  For terrestrial radio, “survival” is simply a slower form of imminent death.

It should be the goal of terrestrial radio to thrive in the digital era.

Thrive?  Is that even possible?

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The Ticking of the Clock

| September 10, 2011

By Michael Harrison

SPRINGFIELD, Mass. –– Here are 10 things broadcasters need to know about the enormous changes taking place in talk radio at this very moment, working our way from #10 to #1 in order of importance:

10) Industry conferences need to be downsized and regionalized.  Although there are still some good ones –– including TALKERS’ long-running New Media Seminar –– the day of the three-day, high-cost, national radio convention is clearly coming to an end –– at least for the foreseeable future.  The average broadcaster cannot afford the high cost of registration and travel to these events, nor the commitment of time that they demand.  Sadly, nor can most players in the sponsor pool.  Regional conferences that take place within a single day (eliminating the need for hotel lodging) and are affordable to the industry’s workforce –– exposed nationally by digital audio and video –– will and should be the wave of the future.  The forthcoming “Los Angeles Regional Talkers Forum” being presented by TALKERS in association with the Los Angeles Press Club set for October 20 is an example of this new kind of industry gathering.  We are putting our money where our mouth is.  This event is free.

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Life on the Frontier

| April 1, 2011

Internet talk media has become the terrestrial radio farm system

By Michael Harrison
Publisher

NEW YORK –– On page 23 of this issue of TALKERS magazine we are pleased to launch the third annual installment of a relatively new feature titled, “The Frontier Fifty: A Selection of Outstanding Talk Media Webcasters.”

It is an alphabetical list of 50 talk “acts” consisting of a wide variety of hosts, teams and shows representing a cross section of the important pioneering work taking place in the burgeoning world of internet talk media. The continuing publication of such an “editorial staff’s choice” in this magazine marks another evolutionary milestone as, together, we experience the fascinating transition between the AM/FM/VHF/UHF (“terrestrial”) domination of pop culture during the second half of the 20th century and the emerging internet media’s (“stickless”) reign over the first half of the 21st –– already more than a decade underway. We thank our friends at Broadcasters General Store for their continued sponsorship of this ambitious and optimistic feature. Their faith in it is a sign that there is, in fact, a “new industry” of enormous potential proportions emerging before us all.

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