By Holland Cooke
- Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
- But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.
Your road map to success…
…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”
By Holland Cooke
BLOCK ISLAND, RI — A station I often hear pronounces itself “The Station of Record,” a designation no authority has actually bestowed. Besides being bogus, this claim sounds dated. The Internet has made users the authority. When we can read online reviews, authorities like movie critics and Consumer Reports, etc. are old school.
Self-important station-centric claims ask listeners to care – even admire — how WE are doing. Instead, explain how you help how THEY’RE doing.
By Holland Cooke
BLOCK ISLAND, RI — It’s tempting to credit “House of Cards” for inventing binge watching. But Netflix, Amazon, Hulu, Roku, and YouTube are following – not leading – consumers’ on-demand expectation, and their appetite for more than just more-of-the-same.
Radio is late to the party, playing catch-up as podcast TSL swells, and radio dollars leak to digital. Ask any GM about car dealers; and how corporate is barking for more digital revenue.
Most Now Stream, Podcasting Mainstreams, YouTube is Music Radio, Facebook tops Social
By Holland Cooke
BLOCK ISLAND, RI — Just-released results of the Edison Research/Triton Digital “Infinite Dial 2015” — the 23rd research survey in the series – are must-reading for anyone, in any format, in radio. And “anyone” includes sales.
See the entire slide deck at http://www.edisonresearch.com/the-infinite-dial-2015/
Among highlights from this January/February survey of 2002 Persons 12+ presented by Edison’s Tom Webster and Triton’s John Rosso:
Latest Gallup News Poll Puts Radio at Back of the Pack. The just-released Gallup poll of Americans’ news consumption habits provides good news for television but not such good news for radio and print. According to the study, among persons 30 to 49 years old, 50% named television as their preferred news medium, 28% said the internet was their first choice; 7% said radio and 6% said print. Among the 18 to 29 demographic, radio fell behind print at just 3%. While this study will be interpreted by some as another nail in the coffin for radio news, the reality is it’s not as cut-and-dried as that. First, even radio practitioners would be hard pressed to expect radio to be considered a primary news source across a broad spectrum of the population in this day and age. It’s hardly surprising that television and the internet are first and second, respectively. It’s the very reason that forward-thinking radio news operations are moving into the digital world. Most radio news people would admit that they are focused on serving people during their commute – something that television cannot do although is something that the internet is becoming better at doing as it gains access to moving vehicles. Other factors to be considered are more nebulous. In major markets with heritage radio news operations radio probably enjoys a better place in the minds of news consumers. Survey the top 10 media markets only and radio may fare a bit better on a percentage basis. Also, as part of a morning radio show (in just about any format), the news segment may not even be thought of by the listener as a “news program” yet it remains an indispensable part of most radio morning shows.
And Speaking of News. Longtime radio programmer and media creative officer Lee Abrams is preparing to debut his new video news service called TouchVision. Abrams, along with co-founders Steve Saslow and Brandon Davis are calling the new service “the revolutionary way to reach America’s new mainstream on all devices with a complete re-imagination of news and information.” The live, 24/7 channel will differ from most news platforms in that it will feature no anchors. Content airs simultaneously online, on TV, on phones and tablets. TouchVision says, “The story is the star.” TouchVision also states the programming is “a partnership with broadcasters on a DMA-exclusive basis using their digital assets.” The programming clock indicates time for local news, weather and sports in addition to the unique programming elements and world and national news coverage. You can check out TouchVision’s site here.
Audience Research: The Dunkin’ Donuts Method. Radio consultant Holland Cooke reports from his summer tour of client stations across America. He writes that programmers can learn a lot from eavesdropping on conversations at donut shops and lunch counters. He predicts, “You’ll note a disconnect between what you hear, and lots of what talk radio is trying to force-feed ‘em. Example: While cable and radio pundits are shocked…SHOCKED…by revelations about beyond-Patriot Act NSA surveillance, coffee gulpers shrug that they’ve suspected it all along. I’ve overheard parents say they’re using the story as an opportunity to wag a finger in their kids’ faces about what they disclose online.” Read Holland Cooke’s entire piece here.
MEDIA BROKER SPOTLIGHT: Jerry Proctor of The Proctor Group, Inc. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Jerry Proctor of The Proctor Group, Inc. Proctor brings years of experience to the broker business and describes the deal scene as follows: “Television is undergoing a consolidation revolution such as occurred in the radio business a few years ago. Consequently, television station prices are returning to pre-recession levels and the consolidations continue with prices still climbing. Radio is still suffering some of the lingering effects of the recession. Station prices are recovering but that part of the broadcast industry is being held back due to the lack of available financing. That’s one of the reasons you see so many LMA opportunities….many with purchase options attached. The larger and dominant companies in radio are primarily trading among themselves with some small amount of consolidations continuing. That leaves the lower tier of stations more available to smaller operators. Many owners in this tier of stations are now retiring and want to sell. I view NOW as being an excellent time to acquire those stations….if the buyer can find the financing to buy. Unfortunately, a buyer today MUST have more than two nickels to rub together if they’re going to boot-strap a station purchase!” To read the entire installment of Media Broker Spotlight, please click here.
KCBS, San Francisco’s Hal Ramey Returns to Work After Lengthy Vocal Problem. Sports anchor Hal Ramey returned to work at KCBS, San Francisco on July 1 after almost four months off the air due to a nodule on his vocal cords. The Walnut Creek Patch reports that back in February, Ramey noticed his voice was getting a little hoarse. Doctors advised him to give it a little rest but it just got worse. He was told to rest it completely – no talking at all – but after a while it only shrank 60% and doctors decided to operate. The non-cancerous growth was removed on May 9 and Ramey was able to return to work seven weeks later.
Odds & Sods. WHP, Harrisburg afternoon drive host Bob Durgin will retire from his position there on August 2 after a 24-year career at the station. Clear Channel is beginning a search to replace Durgin…..CBS Radio’s KNX, Los Angeles announces the next in its “On Your Corner” series in which the all-news outlet will spotlight San Pedro and the Palos Verdes Peninsula on Friday, July 19 with a day of live broadcasts from 5:00 am to 7:00 pm. The station says it will focus on key issues and happenings in San Pedro and the Port of Los Angeles, along with the peninsula communities of Palos Verdes, Rancho Palos Verdes, Rolling Hills and Rolling Hills Estates. Civic leaders and other guests will be featured during the special broadcast to give Southern Californians insight into the unique attributes, history and future development in the area.
‘Radio and the Connected Car’ Super Session Scheduled for 2013 Radio Show. The National Association of Broadcasters and the Radio Advertising Bureau announce the 2013 Radio Show in Orlando will feature a Super Session titled, “Radio and the Connected Car” taking place on Thursday, September 19 at 9:15 am. The NAB and RAB say the panel will feature “leading strategists, analysts and researchers discussing developments in the connected car, what consumers want and where the technology is headed. This session will reveal data from surveys, focus groups and consumer clinics along with sneak peeks at what car makers and their suppliers have in store for the dashboard of the future. Participants will offer specific recommendations on what radio can do now to maintain its prominence in the automobile for years to come.” Participants will include: Roger C. Lanctot, associate director, Global Automotive Practice at Strategy Analytics; and Fred Jacobs, president of Jacobs Media. Bill Rose, senior vice president, marketing at Arbitron, will provide introductory remarks.
Charlie Vogt Appointed CEO of Harris Broadcast. Charlie Vogt comes to Harris Broadcast from his most recent position as president and CEO of GENBAND where he led a company transformation that encompassed six acquisitions, including Tekelec SSG, NextPoint Networks and Nortel’s VoIP Business. Harris Broadcast, recently acquired by The Gores Group, defines itself as “a global supplier of networking, routing and software solutions that create, manage, transmit, distribute and monetize multimedia content.” Vogt succeeds Harris Morris, who was appointed president of Harris Broadcast when it was a subsidiary of Harris Corporation in 2010, led the company through its divestiture process and guided the transition period to The Gores Group ownership, including the completion of fiscal year 2013. Harris Broadcast chairman and board member of Dish Network, Carl Vogel, states, “Charlie’s proven track record of taking companies with powerful and promising technology to the next level uniquely positions him to lead this business. His decision to join Harris Broadcast as president and CEO likewise reflects the promise and potential behind the company’s market-leading technology, marquee customers and exceptional employees. Charlie will bring to Harris Broadcast vision, leadership, creativity and operational discipline as well as an entrepreneurial and customer-first culture.” Vogt says of his new position, “I couldn’t be more enthusiastic about joining Harris Broadcast, especially at a time when broadcasters, cable networks and multi-channel content distributors are experiencing so much change – from the impact of on-demand to content delivery on multiple screens and the digital transition to video and audio over IP. I have spent my professional career building businesses, fostering an entrepreneurial culture and introducing disruptive technologies that transform business models. I look forward to leading the Harris Broadcast team to accelerate innovation in areas that will enable the company to experience market-leading growth.”
ESPN Radio Begins Annual ‘Don’t Give Up ESPYS V Foundation Auction.’ ESPN Radio announces it is presenting the “9th Annual Don’t Give Up ESPYS V Foundation Auction” going on now through July 17. The online and on-air public auction features hundreds of items and experiences for bid to raise money and awareness for The V Foundation for Cancer Research. The event has raised more than $5.7 million over the first eight years of the fundraiser. A majority of the nearly 200 experiences and items in the auction will be available online via www.espnradio.com or ebay.com (now through July 17) while a total of 18 fan “experiences” will be auctioned live on air across ESPN Radio’s national shows on July 17 from 6:00 am to 12:00 noon ET. Listeners can call 1-800-4JimmyV or log onto www.jimmyv.org to both donate and bid on items and experiences in the radio-thon, with the highest bidder at 59 minutes past each hour winning the experience.
Asiana Air S.F. Crash Landing, Egypt Turmoil, ObamaCare Criticism, Immigration Reform/Amnesty, and Eliot Spitzer Comptroller Candidacy Among Top News/Talk Stories Yesterday (7/8). The crash landing of an Asiana Airlines jet at the San Francisco airport; the violence and turmoil in Egypt after a military-forced change of regimes in the Middle Eastern state; ongoing concerns over the implementation of the Affordable Care Act; legislation addressing illegal immigration and a proposal for amnesty for illegals already here; and former New York Governor Eliot Spitzer’s plans to run for comptroller of New York City.